Personal Project Pursuit is the first book to feature Brian Little's highly respected personal projects analysis (PPA), one of the pioneering theories in contemporary personality and motivational psychology. The book examines both the internal and external dynamics of personal goals and projects and clearly demonstrates that human flourishing is enhanced when individuals are engaged in the pursuit of personal projects. The book opens with the theory and methodologies of personal projects research. The historical perspective on the development of the two dominant research perspectives from personality and developmental psychology is explored. Section II examines the internal dynamics and competing demands of goal formulation and project inception. The third part accentuates the role that social ecologies play in shaping the nature and outcomes of personal projects. These chapters highlight the importance of interpersonal relationships, organizational contexts, and the societal and cultural expectations in affecting the pursuit of personal projects. Ideas for orchestrating the environment to enhance human flourishing are explored. Section IV demonstrates how personal projects can illuminate and enhance human flourishing, from psychological well being to physical health. The book concludes with applications for enhancing human flourishing from individual counseling to public policy. Personal Project Pursuit is intended for advanced students, researchers, and practitioners in personality, social, developmental, industrial/organizational, health, environmental, clinical and counseling psychology interested in motivation and well being. An excellent supplemental text for courses on personality, motivation, positive psychology, well being, personal and life span development, the book's applied focus will appeal to counselors and rehabilitation/occupational therapists.

Revised and updated to reflect the most recent developments in the field, the second edition of the Handbook of Motivational Counseling presents comprehensive coverage of the development and identification of motivational problems and the most effective treatment techniques. Equips clinicians with specific instructions for enhancing clients’ motivation for change by targeting their maladaptive motivational patterns Provides step-by-step instructions in the administration, scoring, and interpretation of the motivational assessments, along with details of how to implement the counseling procedures Updated to reflect the most current research and effective treatment techniques, along with all-new chapters on motive-based approaches, motivational counseling with the dually diagnosed, cognitive and motivational retraining, meaning-centered counseling, and motivation in sport Showcases various basic motivational techniques and their adaptations, such as bibliotherapy, individual therapy, and group counseling, while demonstrating specialized uses of the techniques, such as in work settings and rehabilitation medicine

(Publisher-supplied data) The book aims to discuss different aspects of reflexivity by inviting well known practitioners to reflect on how reflexivity has impacted on their work. Each chapter will cover an aspect of personal construct theory which the author has found helpful in their work, its relation to reflexivity, how they have incorporated this in practice and how it has enhanced their understanding of their own self construing. Around 20 authors will be invited to contribute. Dr Richard Butler is a Consultant Clinical Psychologist with East Leeds Primary Care Trust in the UK. He is an Associate Fellow of the British Psychological Society and has published extensively in the areas of both sport psychology and clinical psychology.

Publisher Description

Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds—and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand? These three factors—good brand vibes, brand sense, and brand resolve—are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that “consumer collaboration” would be the key factor in winning people’s trust online and giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.

The papers in this special issue use a variety of cutting-edge empirical approaches to advance social psychological theory and extend the applications of the implicit self to under-investigated domains, including the clinical consequences of the implicit self.

The Key Issues series aims to make available the contemporary responses that met important books and debates on their first appearance. These take the form of journal articles, book extracts, public letters, sermons and pamphlets which provides an insight into the historical relevance and the social and political context in which a publication or particular topic emerged. Each volume brings together bring together some of the key responses to the works.