Perspectives On Cross Cultural Ethnographic Brand Image Storytelling Unconscious Needs And Hospitality Guest Research

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Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

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Genre : Business & Economics
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
Release : 2009-12-21
File : 325 Pages
ISBN-13 : 9781849506038


A Study On The Impact Of Branding On Consumer Buying Behaviour With Reference To Select Retail Outlets In Hyderabad

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Genre : Antiques & Collectibles
Author : P.LALITHA PRAVEENA
Publisher : Archers & Elevators Publishing House
Release :
File : 154 Pages
ISBN-13 : 9789390996650


Handbook On Tourism And Social Media

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This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

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Genre : Business & Economics
Author : Gursoy, Dogan
Publisher : Edward Elgar Publishing
Release : 2022-02-11
File : 528 Pages
ISBN-13 : 9781800371415


Perspectives On Cross Cultural Ethnographic Brand Image Storytelling Unconscious Needs And Hospitality Guest Research

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BOOK EXCERPT:

Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

Product Details :

Genre : Business & Economics
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
Release : 2009-12-21
File : 325 Pages
ISBN-13 : 9781849506045


Atmospheric Turn In Culture And Tourism

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Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

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Genre : Business & Economics
Author : Michael Volgger
Publisher : Emerald Group Publishing
Release : 2019-11-29
File : 267 Pages
ISBN-13 : 9781838670726


Storytelling Case Archetype Decoding And Assignment Manual Scadam

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Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.

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Genre : Business & Economics
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
Release : 2016-01-08
File : 389 Pages
ISBN-13 : 9781785602160


Complex Intelligent And Software Intensive Systems

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Software intensive systems are systems, which heavily interact with other systems, sensors, actuators, devices, other software systems, and users. More and more domains are involved with software intensive systems, e.g., automotive, telecommunication systems, embedded systems in general, industrial automation systems, and business applications. Moreover, the outcome of web services delivers a new platform for enabling software intensive systems. Complex systems research is focused on the overall understanding of systems rather than its components. Complex systems are very much characterized by the changing environments in which they act by their multiple internal and external interactions. They evolve and adapt through internal and external dynamic interactions. The development of intelligent systems and agents, which is each time more characterized by the use of ontologies and their logical foundations, builds a fruitful impulse for both software intensive systems and complex systems. Recent research in the field of intelligent systems, robotics, neuroscience, artificial intelligence, and cognitive sciences is a very important factor for the future development and innovation of software intensive and complex systems. The aim of the book “Complex, Intelligent and Software Intensive Systems” is to deliver a platform of scientific interaction between the three interwoven challenging areas of research and development of future ICT-enabled applications: software intensive systems, complex systems, and intelligent systems.

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Genre : Technology & Engineering
Author : Leonard Barolli
Publisher : Springer Nature
Release : 2022-06-16
File : 609 Pages
ISBN-13 : 9783031088124


Consumer Behavior In Tourism And Hospitality Research

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The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

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Genre : Business & Economics
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
Release : 2017-08-09
File : 197 Pages
ISBN-13 : 9781787430075


Trade Tales

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Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customers.

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Genre : Business & Economics
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
Release : 2017-11-20
File : 207 Pages
ISBN-13 : 9781787142787


Contemporary Challenges Of Climate Change Sustainable Tourism Consumption And Destination Competitiveness

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This volume presents twenty updated and new theories of travelers’ decisions and behaviors. The volume describes the advances in theory construction and practical applications of theory in the disciplines of tourism, hospitality, leisure, and entertainment (THLE) research.

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Genre : Business & Economics
Author : Timo Ohnmacht
Publisher : Emerald Group Publishing
Release : 2018-09-12
File : 179 Pages
ISBN-13 : 9781787563445