"A cogent and incisive exploration of many of the key debates at the heart of postcolonial cultural studies, with a timely focus on the 'underside' of the much-hyped process of globalisation" David Morley, Professor of Communications, Goldsmiths College, UK. "Rawaswami Harindranath's lively book provides us with a comprehensive and engaging overview of the views from the margins in the global debate about globalisation and culture. Written with admirable clarity, this book fills in the blind spots of much Western theorising of the 'underside' of globalisation and makes a forceful argument for a truly critical and non-Eurocentric cosmopolitanism." Professor Ien Ang, ARC Professorial Fellow, University of Western Sydney This book explores significant aspects of the cultural and social impact of globalization on the developing world by examining intellectual contributions and cultural expression in Latin America, Africa, and South and South East Asia. How do we understand and conceptualize the ‘underside’ of globalization? How can voices from the margins challenge dominant discourses? In what ways do ‘culture wars’ contribute to the politics of nationalism, indigeneity, and ‘race’? The book surveys key debates on the politics of representation and cultural difference, paying particular attention to issues such as subalternity, cultural nationalism, third cinema, multiculturalism, and indigenous communities. It offers an original synthesis of ideas on these topics, and traces the lines of connection between national cultural and political projects during anti-colonial struggles and more contemporary forms of national and transnational cinema and television. Harindranath invites us to consider non-metropolitan cultural forms in the context of contemporary issues relating to the politics of difference. Perspectives on Global Culture is important reading for students and researchers in media and cultural studies and sociology, as well as for those interested in debates on 'race' and ethnicity.

The Family in Global Perspective: A Gendered Journey examines the continually changing face of family life in the United States and from culture to culture. Written in an engaging style, the book provides a global viewpoint about family issues, enabling readers to think critically about family life in cultures beyond their own. In The Family in Global Perspective, author Elaine J. Leeder uses various historical, theoretical, and comparative perspectives to develop a cross-cultural understanding of family life. The book examines a variety of family lives in western countries and contrasts them with those of families in parts of Africa, Asia, and Latin America. After comparing the history of the family in various parts of the globe, the author then looks at the impact of globalization on family structures; gendered behavior; intergenerational relationships; relationship dissolution; race, ethnicity and class issues; violence; and social policy. The Family in Global Perspective is an ideal supplementary textbook for courses on marriage and the family in a variety of disciplines including Family Studies, Sociology, Social Work, Psychology, and Women's Studies. is an ideal supplementary textbook for courses on marriage and the family in a variety of disciplines including Family Studies, Sociology, Social Work, Psychology, and Women's Studies.

Gathering scholars from five continents, this edited book displaces the elitist image of cosmopolitan as well as the blame addressed to aesthetic cosmopolitanism often considered as merely cosmetic. By considering aesthetic cosmopolitanism as a tool to understand how individuals and social groups appropriate the sphere of culture in a global world, the authors are concerned with its operationalization on two strongly interwoven levels, macro and micro, structural and individual. Based on the discussion of theoretical perspectives and empirically grounded research (qualitative and quantitative, conducted in many countries), this volume unveils new insights, on tourism and food, architecture and museums, TV series and movies, rock, K-pop and samba, by providing resources for making sense of aesthetic preferences in a global perspective. Contributors are: Felicia Chan, Vincenzo Cicchelli, Talitha Alessandra Ferreira, Paula Iadevito, Sukhmani Khorana, Anne Krebs, Antoinette Kujilaars, Franck Mermier, Sylvie Octobre, Joana Pellerano, Rosario Radakovich, Motti Regev, Viviane Riegel, Clara Rodriguez, Leslie Sklair, Yi-Ping Eva Shi, Claire Thoumelin and Dario Verderame.

"Beyond the Global Culture War" presents a cross-cultural critique of global liberalism and argues for a broad-based challenge that can meet it on its own scale. Adam Webb is one of our most exciting and original young scholars, and this book is certain to generate many new debates. This timely volume probes many of the key challenges we face in the new millennium. This is essential reading for all students of politics and globalization.

It is tempting to think that, in the year 2001, our technology is very sophisticated and accordingly, it is very tempting to believe that present-day computer technology is "very advanced" (begging the question of to what?). The fact is that we have only just begun to develop computer technology, and the recent implementation of the Internet brings us to a special threshold in that development. Development stages require very careful and thoughtful management. What we do now in this present development stage will be profoundly important for future generations. The management of the foundation for the 'evolution' of computer technology is a very special case because it will also become intimately connected with the management of mankind itself, not only in groups or collectively but also, eventually, as a species.

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.

What does cultural analysis have to offer development studies? Is culture a new paradigm for the study of development or a minefield of theoretical confusion? Can we move beyond notions of global culture' and local culture' to a more refined notion of cultural processes? This collection of articles addresses these issues providing a diversity of approaches. Two themes in particular run through the contributions: the relationship between culture and political economy and the relationship between local and global processes.

The current discourse of globalization is overwhelmingly centred upon the interconnectedness, or connectivity, of the contemporary world; to the great neglect of the issues of global culture and global consciousness. With contemporary worldwide culture increasingly characterized by such themes as astronomy, cosmology, space travel and exploration, there is an increasing disjuncture between academic concern with connectivity, on the one hand, and culture and consciousness of the place of planet earth in the cosmos as a whole, on the other. This book addresses this deficiency from a variety of closely related perspectives, presenting studies of religion, science, sport, international organizations, global resistance movements and migrations and developments in East Asia. It brings together the latest theoretical empirical work from scholars in the US, UK, Australia, Japan, China and Israel on the significance of culture and global consciousness. As such, Global Culture: Consciousness and Connectivity will be of great interest to scholars across and beyond the social sciences working in the areas of global studies, cultural studies, social theory, the sociology of religion and related issues.