This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

This book is an addition to the burgeoning secondary literature on ancient emotions. Its primary aim is to suggest possible ways in which recent approaches to emotions can help us understand significant aspects of persuasion in classical antiquity and, especially audiences' psychological manipulation in the civic procedures of classical Athens. Based on cognitive approaches to emotions, Skinner's theoretical work on the language of ideology, or ancient theories about enargeia, the book examines pivotal aspects of psychological manipulation in ancient rhetorical theory and practice. At the same time, the book looks into possible ways in which the emotive potentialities of vision -both sights and mental images- are explained or deployed by orators. The book includes substantial discussion of Gorgias' approach to sights ' emotional qualities and their implications for persuasion and deception and the importance of visuality for Thucydides' analysis of emotions' role in the polis' public communication. It also looks into the deployment of enargeia in forensic narratives revolving around violence. The book also focuses on the ideological implications of envy for the political discourse of classical Athens and emphasizes the rhetorical strategies employed by self-praising speakers who want to preempt their listeners' loathing. The book is therefore a useful addition to the burgeoning secondary literature on ancient emotions. Despite the prominence of emotions in classicists' scholarly work, their implications for persuasion is undeservedly under-researched. By employing appraisal-oriented analysis of emotions this books suggests new methodological approaches to ancient pathopoiia. These approaches take into consideration the wider ideological or cultural contexts which determine individual speakers' rhetorical strategies. This book is the second volume of Ancient Emotions, edited by George Kazantzidis and Dimos Spatharas within the series Trends in Classics. Supplementary Volumes. This project investigates the history of emotions in classical antiquity, providing a home for interdisciplinary approaches to ancient emotions, and exploring the inter-faces between emotions and significant aspects of ancient literature and culture

Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies with examples from the speeches of powerful orators in history. It systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques. The volume: Critically examines strategies of persuasive oratory. Draws on extensive investigation of a corpus of famous public speeches in history. Focuses on the needs of those who want to brush up their public speaking skills. The volume will be a key reference for aspiring civil servants, lawyers, business and corporate professionals, and politicians. It will be of great interest to scholars of linguistics, and political and business communication.

The ability of skilful and persuasive use of language is a politician's most powerful weapon. Throughout history, the most successful political leaders have been considered great orators, for they knew how to captivate their audience. This is not always easy to achieve; rhetoric has thus played an important part in public speaking since the beginning of civilization. Many authors have introduced a number of rhetorical devices and have tried to advise orators on how to speak in public. The thesis attempts to illustrate how rhetoric and political language have developed throughout the years, with special attention paid to rhetorical devices used in present day political discourse in the United States of America and the United Kingdom. I present the results of my short discourse analysis that show that both classical and modern rhetorical devices are present in modern political discourse, that British politicians use rhetorical devices more often than American politicians, and that conservatives are more skilled orators than liberals.

In this guide to presenting, the author counsels how to calm a thumping heart and reveals techniques on preparation, delivery, and visual aids as he offers stories and advice. And he does more than simply ease dread, he inspires with historical accounts and incisive observations on the power and purpose of speaking well. From advice on the pitch and pace of your speaking voice to admonishments against squirrel paw hands and data crammed PowerPoint slides, the author's pointers will give you the focus and confidence to stand up straight, lean forward, and tell your story well.

"Persuasive attacks have captured public interest for centuries. Public attacks uniquely span the range from high level politics to celebrity antics. Each context highlights totally different harmful behaviors, yet key strategies are employed in consistent, yet surprisingly unique ways. This book investigates the nature of persuasive attack by examining the strategies used in various cases to denigrate an individual or organization for their behavior and/or character. Beginning with a review of previous scholarly work on persuasive attack, this book then explicates Benoit's Theory of Persuasive Attack, and utilizes the theory to illuminate case studies from a variety of contexts including memes, political cartoons, selfies, documentaries, PAC advertisements, presidential debates, international relations, sports, and business. The book concludes with professional applications for people in industries where attack is a regular occurrence, whether levying them or responding to them"--

In this book, Austin Phelps examines the style and usages of public discourse in England, with a particular focus on the pulpit and its role in shaping public opinion. He provides a detailed analysis of the rhetorical strategies and techniques used in English public discourse, and their social and cultural significance. This book is a valuable resource for anyone interested in the history of English language and literature, as well as the history of public speaking and persuasion in England. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Rhetoric Online is a systematic examination of the forms and nature of Web-based public discourse in the fields of social activism, political campaigning, and other venues where rhetorical discourses are addressed to public audiences. Warnick develops and adapts existing rhetorical theories to the study of Web-based persuasive discourse in the public sphere.

THE ART OF PUBLIC SPEAKING (ILLUSTRATED) BY DALE CARNEGIE by Dale Carnegie is a definitive guide to mastering public speaking. With illustrative examples and proven techniques, this book empowers readers to communicate confidently and effectively. The art of public Speaking by Dale Carnegie from the Author of Books Like: 1. How to Develop Self-Confidence And Influence People by Public Speaking 2. How to Stop Worrying and Start Living 3. The Art of Public Speaking 4. How to Win Friends and Influence People in the Digital Age 5. The Quick and Easy Way to Effective Speaking 6. The Leader In You 7. How To Enjoy Your Life And Your Job 8. Public Speaking and Influencing Men in Business 9. Lincoln the Unknown

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.