A successful fashion photographer has to be passionate and to believe in their concept, but they must also grasp the technical potential of their camera. This book guides you through both tasks by explaining how to use your camera to best effect, and then how to generate and develop ideas from conception to creation through to pitching and publication. Written by an experienced fashion photographer, it exposes the world of fashion photography with insider tips and advises on assembling kit and using the tools of your camera. It introduces fashion photography, how to find a team and how to communicate ideas; covers shooting in a studio- focusing on light and encouraging experimentation; outlines the pros and cons of shooting on location, and the challenges of leaving the safety of the studio; explains shoot concepts and their importance to the fashion photographer; advises on how to manage digital image files and their post-production; explores good retouching - how to make your photos look their best; and suggests ideas for putting together a portfolio and promoting yourself. This superb new book on fashion photography is aimed at everyone involved in fashion, health, beauty and portrait photography and is superbly illustrated with 187 colour photographs.

Commissioned by "The Sunday Times," these photographs champion the best of British fashion and the finest photo shoots of the 1960s. The emphasis is on style, with a fresh look at everything from ball gowns to beachwear.

Fashion photography is one of the most appealing markets for any new photographer, but also one of the most challenging, combining as it does a group of disciplines, from the more technical makeup and editing roles to the photography itself. With digital technology and good planning, however, you can tackle as many of these as you please, and offer the best possible service to your client, whether that's an international magazine taking your career to the next level, or a friend needing to look good on Facebook. After all, they're just as important to you. This book will teach you everything there is to know about fashion photography in the digital age, including the roles of the whole creative team, making it the only book you'll ever need, whether you're taking your first ever shot, working with a pro model for the first time, or taking on major clients.

Whether you're a complete beginner, a casual snapper or a seasoned photographer, there is a lot to be learned from this extensive photography guide. Take the guesswork out of your photography and understand not just what to do with your camera, but how and why this affects the photos you take. You'll learn how to compose a shot for visual impact, focus it to attract the viewer's eye, expose it so every detail is captured and so much more. Photography never stands still so it doesn't matter what camera you have, whether you own an SLR, film camera or a compact digital camera, Gatcum will teach you how to take the best photos possible. As well as Gatcum's own expertise on the subject, Complete Photography is packed with tips and masterclasses from other inspirational professionals.

Succeed in the commercial world and become a stand-out fashion & lifestyle photographer. "If you are interested in pursuing fashion and lifestyle photography, this book, from this rising young star of the field, is a must." - Joe McNally Only a few years ago, fashion photography used to be a stuffy world for a tiny elite. Now an explosion in social media and lifestyle advertising has created opportunities for a whole new breed of professional photographer. Fashion and Lifestyle Photography is based on the talks Dixie Dixon, a Nikon Brand Ambassador, has given to crowds at major international trade shows. Expanding on the subject in the book, she reveals how to succeed in this exciting marketplace, covering key topics such as: · Professional case studies · Behind the scenes · Lighting diagrams & gear · How to build your career From finding your vision, to building your dream team, this book will provide you with the essential gear and know-how to capture the looks of the media world that leap off the page or screen. "Dixie Dixon is a truly wonderful, vibrant young talent in the field of fashion and lifestyle photography. In this book, she takes you on a lively, complete tour of not only how to make compelling, beautiful photographs, but also how to grow a business, develop a signature look, make your own breaks, gather clients and keep them, use social media well, and assemble a great support team. And that's the short list. This book is full of gems about the seemingly small details that are essential to success." - Joe McNally

Defining photography is impossible. Revealing it is another matter, and that's what The Concise Focal Encyclopedia of Photography does, with each turn of the page. History: The technical origins and evolution of photography are half of the story. The other half consists of the ways that cultural forces have transformed photography into a constellation of practices more diverse than any other mode of representation. Photographers can tell a more in-depth story through a photo like Dorothea Lange's "Migrant Mother than a journalist ever could with the written word alone. Major themes and practitioners: Over 25 entries, many with supporting illustrations, examine the figures, trends, and ideas that have contributed most heavily to the history and current state of photography. Contemporary issues: The issues influencing photography today are more complex than at any other time in its history. Questions of ethics, desire, perception, digitization, and commercialization all vie for attention. Hear what the experts have to say about crucial issues such as whether or not the images we take today will last the test of time, and if so, how? When material is covered this skillfully, "concise is no compromise. The Concise Focal Encyclopedia of Photography is packed with useful information, compelling ideas, and - best of all - pure pleasure.

Whether you're a budding photographer or a seasoned pro, this book is crafted to inspire and educate. From mastering lighting to collaborating effectively with models and stylists, every page is filled with valuable insights tailored to help you create stunning, impactful images. A few things you will learn: Secrets to be kept for dreamy Fashion spreads and Editorial grandeur. Illuminating discussions on cutting-edge techniques to captivate the senses Strategic discussion on collaboration choreography from models, stylists and hair and makeup artists. Discovering the Paths to Personal Style and Professional Branding Gifted business know-how, identifying ways to promote yourself and build a successful career.

This volume analyzes how six protagonists of culture, between the end of the 19th century and the beginning of the 20th century, built their media image by exploiting the innovations brought about by the invention of photography. By exalting the cult of personality, eccentric narcissism and the nascent mass communication, they made the photographic portrait the tool through which they could become celebrities and, at the same time, found fashion and clothing styles that are still of reference today. From De Mérode’s stereotype of beauty to Baudelaire’s total black dandyism, and from Schwarzenbach’s lesbian-chic style to Nijinsky’s eroticizing exoticism, the book provides detailed insights into the life and work of various protagonists, always keeping in the background the cultural and artistic context of European Modernism. It will particularly appeal to scholars and students of contemporary art, the history of photography, fashion studies and mass communications.