Is Pinterest the New Google? Google is a search engine. That means whatever you’re looking for, you can Google it. From obscure song lyrics to ‘how to hem pants’ you can Google a term or phrase and find videos, images, and links to relative content. Sort of like Google, Pinterest is a visual search engine. Pinterest uses a visual platform of images that stand alone as content but also link to resources for deeper and richer information and engagement. Like Google, you can use key words and phrases to search for relative content. Even better than Google, you can save your links or pins to boards which are a helpful way to organize content. Googling a word or phrase can generate the top ten or so articles, images, and other content relative to that search. Many of the results are paid ads which rank higher than organic content. Pinterest; however, can generate many more results from a search and each and every image offered can lead to a deeper dive experience about a subject or related topic. In this way, Pinterest may be better than Google for specific searches. Can Pinterest be Used for Business? When it comes to certain topics like recipes, DIY, and business topics, Pinterest can be a gold mine. As a user, Pinterest is an excellent way to find relative content quickly and save it for use down the line. If you’re a content creator, Pinterest is an excellent way to showcase your goods and services and attract customers easier and more effectively than you might have exclusively with Google. It’s also superior to social media platforms like Instagram that don’t allow links on posts. Pinterest is actually one of the largest drivers of traffic to websites in the world. Many people think Pinterest is used mainly by women or worry their target audience isn’t using the social media platform. Both are false, Pinterest demographics include all genders and ages and Pinterest has been found to be more effective at leading people to content than other platforms like Twitter. Optimizing your Website and Your Pinterest Account Makes Sense Everyone knows website optimization is vital to being discovered on the web. It doesn’t make sense to invest resources in blogging or creating content if it’s lost in the ether. Most people take steps to optimize their sites for SEO or search engine optimization, to increase the likelihood their content is found. It’s the same with Pinterest. You can take simple steps to create images, descriptions, and links to your content so they land in front of more people and pop up under relavant searches. It makes sense to use Pinterest for business as there is limitless potential to convert more browsers to buyers, engage more customers, and promote your business with people looking for what you have to offer.

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