Condensed version of Plunkett's entertainment & media industry almanac. Containing highlights from the 2nd edition, this version is designed for general research.

Offers profiles on many of firms in film, radio, television, cable, media, and publishing of various types including books, magazines and newspapers. This book contains many contacts for business and industry leaders, industry associations, Internet sites and other resources. It provides profiles of nearly 400 of top entertainment and media firms.

Covers film, radio, television, cable, casinos/gaming, theme parks, new media and publishing of all types including books, magazines and newspapers. Profiles of the "Entertainment & Media 400 Firms." 550 pages of unique information. Analysis of business and market trends. Statistical tables.

A complete market research guide to the entertainment, publishing and media industry for strategic planning, competitive intelligence or employment searches.

A complete market research guide to the entertainment, publishing and media industry for strategic planning, competitive intelligence or employment searches.

The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors.

The electronic age is bringing sweeping changes to the world of entertainment, media and publishing. Formally Plunkett's Entertainment & Media Industry Almanac, this book covers these exciting developments and provides profiles of 400 leading global firms in film, radio, television, cable, digital content, new media and publishing. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, addresses, phone and fax numbers and company descriptions. This innovative book offers unique information, all indexed and cross-indexed for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.