This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.

"This is a significant contribution to our understanding of issues campaigning and lobbying in our evermore complex and global world of 8 billion people. This is a book that gives a critical understanding of how nation brands, international policies and issue group campaigns are branded and developed. Funding, pressure group activity and the complexity of global issue campaigning and lobbying are explored alongside Israel and Palestine within the context of Australia and New Zealand." - Phil Harris, Professor, University of Chester, UK This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability/accessibility, and connections to state actors through advocacy, public diplomacy, and nation branding. Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues.

The Minds of Peace Experiment is a small-scale Israeli-Palestinian public negotiating congress. The exercise invites Israeli and Palestinian delegations to publicly negotiate solutions to their struggle over a limited period of sessions. The initiative is designed to demonstrate the peacemaking power of a major public negotiating congress, to evaluate its potential outcomes, and to get support for its establishment. Scholars from different disciplines describe and analyze the enterprise. They provide valuable lessons for improving and elaborating the initiative which has been conducted in major universities around the U.S., Canada and in Israel-Palestine. The intention is to add a fresh perspective to the efforts to build a revolutionary peacemaking process in the Israeli-Palestinian case. The Minds of Peace Experiment is a fascinating laboratory for people-to-people diplomacy and negotiation. The exercise succeeded to demonstrate how people, from all walks of life and the entire political spectrum, can reach peace agreements while their leaders face major problems in their relationship. The book intends to provoke critical and fruitful discussion among those who are interested in negotiation, diplomacy and the Israeli-Palestinian conflict. This book was published as a special issue of Israel Affairs.

The attempts to evict Palestinian residents of Sheikh Jarrah in May 2021 caught the attention of the world. While this small Palestinian neighbourhood in East Jerusalem had long been central to the Israel-Palestinian conflict, the planned expulsions pushed the situation back into the spotlight. This book discusses the complexity of the media war that took place at the same time. Across 20 chapters, it compares Israeli, Western, Palestinian and Arab media to understand how different narratives were discussed, supported and challenged. In particular, the book captures how social media became a site of online activism and alternative war narratives. The volume is unique in focusing on a specific event from many different perspectives and with material from different countries and media platforms. Case studies include the Spanish press; the African press; the BBC; Al-Jazeera English; TRT World Television; and digital media such as TikTok and Facebook, as well as the impact of social media activism. In doing so, the book also comments on the extent that citizen journalists challenge the propaganda war.

This thoroughly updated edition with expanded coverage explores the impact of terrorism on economics, public health, religion and pop culture, and also includes details of ethical issues and debates relating to terrorism.

Features bibliographical, biographical and contact information for living authors worldwide who have at least one English publication. Entries include name, pseudonyms, addresses, citizenship, birth date, specialization, career information and a bibliography.