Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

This book focuses on Political Public Relations (PPR) Techniques of both Russian and US Leaderships. It does so by analysing leadership (presidential or otherwise) inaugural addresses from the two countries between 1980 to 2018, using triangulation analysis of verbal, non-verbal language, and emotions of speakers. Given that the Russian perception of Political Public Relations, known as Political Technologies (PT) in Russia, is unique and often misunderstood or misinterpreted in Western scholarship, the book acts as a bridge between these two fields of studies. With that in mind, the study of Political Technologies is explained and applied in a wider sense than is offered by other disciplines, specifically in more meaningful ways than suggested in communications discipline in the West. In doing so, the book not only offers a deep dive into theory, but also provides a unique methodology aiming at extracting and analysing PPR or PT techniques. This triangulation method allows us to investigate a combined effect of audio visual and verbal “effects” on the general public, and offers a way of interpreting such “effects”. Readers would understand more about the research dynamic in PPR discipline, apply the triangulation methodology to expand this research, and more generally find out more about the evidence-based list of PPR techniques and their applications and interpretations.”

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

Explains the purpose of public relations, describes career qualifications, and covers fact-finding, internal communications, media writing, news conferences, special events, and ethical questions.

Vol. for 1963 includes section Current Australian serials; a subject list.