When Pittsburgh socialite Laura Corey rolled into Reno, Nevada, in 1905 for a six-month stay, her goal was a divorce from the president of U.S. Steel. Her visit also provided a provocative glimpse into the city's future. With its rugged landscape and rough-edged culture, Reno had little to offer early twentieth-century visitors besides the gambling and prostitution that had remained unregulated since Nevada's silver-mining heyday. But the possibility of easy divorce attracted national media attention, East Coast notables, and Hollywood stars, and soon the "Reno Cure" was all the rage. Almost overnight, Reno was on the map. Alicia Barber traces the transformation of Reno's reputation from backward railroad town to the nationally known "Sin Central"—as Garrison Keillor observed, a place where you could see things that you wouldn't want to see in your own hometown. Chronicling the city's changing fortunes from the days of the Comstock Lode, she describes how city leaders came to embrace an identity as "The Biggest Little City in the World" and transform their town into a lively tourist mecca. Focusing on the evolution of urban reputation, Barber carefully distinguishes between the image that a city's promoters hope to manufacture and the impression that outsiders actually have. Interweaving aspects of urban identity, she shows how sense of place, promoted image, and civic reputation intermingled and influenced each other—and how they in turn shaped the urban environment. Quickie divorces notwithstanding, Reno's primary growth engine was gambling; modern casinos came to dominate the downtown landscape. When mainstream America balked, Reno countered by advertising "tax freedom" and natural splendor to attract new residents. But by the mid-seventies, unchecked growth and competition from Las Vegas had initiated a downslide that persisted until a carefully crafted series of special events and the rise of recreational tourism began to attract new breeds of tourists. Barber's engaging story portrays Reno as more than a second-string Las Vegas, having pioneered most of the attractions-gaming and prizefighting, divorces and weddings-that made the larger city famous. As Reno continues to remold itself to weather the shifting winds of tourism and growth, Barber's book provides a cautionary tale for other cities hoping to ride the latest consumer trends.

Jews have always been one of Nevada’s most active and influential ethnic minorities. They were among the state’s earliest Euro-American settlers, and from the beginning they have been involved in every area of the state’s life as businessmen, agrarians, scholars, educators, artists, politicians, and civic, professional, and religious leaders. Jews in Nevada is an engaging, multilayered chronicle of their lives and contributions to the state. Here are absorbing accounts of individuals and families who helped to settle and develop the state, as well as thoughtful analyses of larger issues, such as the reasons Jews came to Nevada in the first place, how they created homes and interacted with non-Jews, and how they preserved their religious and cultural traditions as a small minority in a sparsely populated region.

Hispanics/Latinos are the largest ethnic minority in the United States—but they are far from being a homogenous group. Mexican Americans in the Southwest have roots that extend back four centuries, while Dominicans and Salvadorans are very recent immigrants. Cuban Americans in South Florida have very different occupational achievements, employment levels, and income from immigrant Guatemalans who work in the poultry industry in Virginia. In fact, the only characteristic shared by all Hispanics/Latinos in the United States is birth or ancestry in a Spanish-speaking country. In this book, sixteen geographers and two sociologists map the regional and cultural diversity of the Hispanic/Latino population of the United States. They report on Hispanic communities in all sections of the country, showing how factors such as people's country/culture of origin, length of time in the United States, and relations with non-Hispanic society have interacted to create a wide variety of Hispanic communities. Identifying larger trends, they also discuss the common characteristics of three types of Hispanic communities—those that have always been predominantly Hispanic, those that have become Anglo-dominated, and those in which Hispanics are just becoming a significant portion of the population.