This work breaks new ground in the understanding of South Indian cinema and politics. Through incisive analysis and original concepts it illustrates the private, public and cinematic personas of MGR and Rajinikanth. It challenges the popular and scholarly myths surrounding them and shows the constant negotiation of their on-screen and off-screen identities. The book revisits the entire political history of post-Independent Tamil Nadu through its cinema,and presents a refreshing psycho-political and cultural map of contemporary South India. This absorbing volume will be an important read for scholars, teachers and students of film studies, culture and media studies, and politics, especially those interested in South India.

One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.

Cinema in India is an entertainment medium that is interwoven into society and culture at large. It is clearly evident that continuous struggle and conflict at the personal as well as societal levels is depicted in cinema in India. It has become a reflection of society both in negative and positive ways. Hence, cinema has become an influential factor and one of the largest mass communication mediums in the nation. Social and Cultural Dynamics in Indian Cinema is an essential reference source that discusses cultural and societal issues including caste, gender, oppression, and social movements through cinema and particularly in specific language cinema and culture. Featuring research on topics such as Bollywood, film studies, and gender equality, this book is ideally designed for researchers, academicians, film studies students, and industry professionals seeking coverage on various aspects of regional cinema in India.

Tamil Cinema in the Twenty-First Century explores the current state of Tamil cinema, one of India’s largest film industries. Since its inception a century ago, Tamil cinema has undergone major transformations, and today it stands as a foremost cultural institution that profoundly shapes Tamil culture and identity. This book investigates the structural, ideological, and societal cleavages that continue to be reproduced, new ideas, modes of representation and narratives that are being created, and the impact of new technologies on Tamil cinema. It advances a critical interdisciplinary approach that challenges the narratives of Tamil cinema to reveal the social forces at work.

With a wide arc encompassing the institutional big men, who run technical institutes and colleges, and the micro-politics of friendships and relationships, this book is a deep dive into the world of Indian engineering colleges. It juxtaposes the stark realities and lived experiences of students against the global sensibilities and standards to which such institutes lay claim. From the 1980s to the early 2000s, Tamil Nadu witnessed a record rise in the number of private engineering colleges. However, despite the manifold increase in the number of institutions and consequently, first-generation learners, hierarchies and inequalities continue to be reproduced in these almost temple-like institutions. Groups lacking the explicit markers of cultural and social capital struggle to find employment. By presenting perspectives on engineering students desires, anxieties, and processes of self-construction, the monograph examines how gender differences are reinforced through language, rules, regulations, surveillance, and control. In shifting the theoretical emphasis from subjects to subjectivities, Hebbar draws on the youths narratives of upward social mobility, crafting respectability, and notions of adulthood, holding a mirror to the fraught social scape of Indias private education sector.

This book traces the historical evolution of Indian cinema through a number of key decades. The book is made up of 14 chapters with each chapter focusing on one key film, the chosen films analysed in their wider social, political and historical context whilst a concerted engagement with various ideological strands that underpin each film is also evident. In addition to exploring the films in their wider contexts, the author analyses selected sequences through the conceptual framework common to both film and media studies. This includes a consideration of narrative, genre, representation, audience and mise-en-scene. The case studies run chronologically from Awaara (The Vagabond, 1951) to The Elements Trilogy: Water (2005) and include films by such key figures as Satyajit Ray (The Lonely Wife), Ritwick Ghatak (Cloud Capped Star), Yash Chopra (The Wall) and Mira Nair (Salaam Bombay!).

How have cinema and popular religion shaped each other? Is the display of devotion in a cinema hall the same as devotion in a temple? How do we understand cinema’s compelling power to mesmerize people? Unlike Hindi cinema, mythological and devotional films remained popular genres in Telugu (and Tamil too) until quite recently. The political success of film star N.T. Rama Rao, well-known for his portrayal of gods and kings, posed afresh the problem of cinema’s power to enthral. To what extent viewers were persuaded of his divinity became a matter of debate. In later decades, the figure of another kind of viewer haunted the discourses around cinema, that of the female viewer who got possessed during screenings of goddess films. Using questions around viewership as the focal point, this book studies the intersections between popular cinema, religion, and politics in South India. The first full-length study of Telugu mythological and devotional films, it combines an account of the history and politics of these genres with an anthropology of film-making and viewership practices. It argues that cinema and other audio-visual technologies lead to the re-orientation of sensibilities and the cultivation of new sensory modes.

The over-the-top musicals of Bollywood may be the most familiar aspect of Indian popular culture, but there are many more, all explored in this fascinating volume. Pop Culture India! Media, Arts, and Lifestyle follows the rise of modern India's pop culture world, especially since the 1980s, when relaxed censorship and economic liberalization led to an explosion in movies, music, mass media, consumerism, spiritual practices, and more. It is a captivating introduction to a diverse nation whose appetite for entertainment has led to some surprising twists and turns in recent history. How did a popular Indian television series spark a change in government and the rise of Hindu nationalism? Are some Bollywood film companies laundering money for organized crime, or even al Qaeda? What accounts for the overwhelming popularity of that quaint vestige of colonialism, cricket? The answers, and many more intriguing insights, await the reader in Pop Culture India!

Based on over a decade of ethnographic fieldwork in the South Indian state of Tamil Nadu, Onscreen/Offscreen is an exploration of the politics and being of filmic images. The book examines contestations inside and outside the Tamil film industry over the question "what is an image?" Answers to this question may be found in the ontological politics that take place on film sets, in theatre halls, and in the social fabric of everyday life in South India, from populist electoral politics and the gendering of social space to caste uplift and domination. Bridging and synthesizing linguistic anthropology, film studies, visual studies, and media anthropology, Onscreen/Offscreen rethinks key issues across a number of fields concerned with the semiotic constitution of social life, from the performativity and ontology of images to questions of spectatorship, realism, and presence. In doing so, it offers both a challenge to any approach that would separate image from social context and a new vision for linguistic anthropology beyond the question of "language."

Towering billboards featuring photorealistic portraits of popular cinema stars and political leaders dominated the cityscape of Chennai, in the south Indian state of Tamil Nadu, throughout the second half of the twentieth century. Studying the manufacture and reception of these billboards_known locally as banners and cutouts_within the context of the entwined histories of the cinema industry and political parties in Tamil Nadu, Preminda Jacob reveals the broader significance of these fragments of visual culture beyond their immediate function as pretty pieces of advertising. Jacob analyzes the juxtaposition of cinematic and political imagery in the extra-cinematic terrain of Chennai's city streets and how this placement was pivotal to the elevation of regional celebrities to cult status. When interpreting these images and discussing their political and cultural resonance within the Tamil Nadu community, Jacob draws upon multiple perspectives to give appropriate context to this fascinating form of visual media.