Postcards, individually and collectively, contain a great deal of information that can be of real value to students and researchers. Postcards in the Library gives compelling reasons why libraries should take a far more active and serious interest in establishing and maintaining postcard collections and in encouraging the use of these collections. It explains the nature and accessibility of existing postcard collections; techniques for acquiring, arranging, preserving, and handling collections; and ways to make researchers and patrons aware of these collections. Postcards in the Library asserts that, in most cases, existing postcard collections are a vastly underutilized scholarly resource. Editor Norman D. Stevens urges librarians to help change this since postcards, as items for mass consumption and often with no apparent conscious literary or social purpose, are a true reflection of the society in which they were produced. Stevens claims that messages written on postcards may also reveal a great deal about individual and/or societal attitudes and ideas. Chapters in Postcards in the Library are written by librarians who manage postcard collections, postcard collectors, and researchers. Some of the authors have undertaken major research projects that demonstrate the ways in which postcards can be used in research, and that have begun to establish a standard methodology for the analysis of postcards. They write about: major postcard collections, including the Institute of Deltiology and the Curt Teich Postcard Archives the use of postcards for scholarly research postcard conservation and preservation, arrangement and organization, and importance and value Postcards in the Library describes the postcard collections in a variety of libraries of different kinds and sizes and indicates very real ways in which the effective use of postcard collections can result in and contribute to substantive, scholarly publications. It also offers advice and suggestions on the myriad issues that libraries face in handling these ephemeral fragments of popular culture. Special collections librarians, postcard collectors, postcard dealers, and historical societies will find the information in Postcards in the Library refreshing and practical. Libraries with established postcard collections or those thinking about developing postcard collections will use it as a valuable planning tool and start-to-finish guide.

In an economic climate where cuts are becoming the norm, a boutique library service may seem a contradiction. In some academic libraries the trend is still towards centralisation programmes or offering generic services. However, the student as the customer now has an even greater vested interest in the learning process as their financial commitment increases and they are demanding better services. Personalised library services are tailored with a specific clientele in mind and will provide the enhanced service demanded by today's students. These services need not cost more money; but they do require inventive and customer-facing staff. They celebrate and promote collaborative ventures along with excellent communication and marketing. This book unpacks the boutique model and is full of practical advice, supported by a unique set of case studies reflecting international practice including Australian, American and Russian and UK library services.

This book highlights case studies and innovative teaching methods used by academics across the globe. It talks about how teaching staff should stimulate students’ active engagement in their own learning processes, and discusses the approach of implementing a project-based learning activity that integrates learning in an authentic manner.

The Whole Library Handbook, now in its fifth edition, is an encyclopedia filled with facts, tips, lists, and resources essential for library professionals and information workers of all kinds, all carefully handpicked to reflect the most informative, practical, up-to-date, and entertaining examples of library literature. Organized in easy-to-find categories, this unique compendium covers all areas of librarianship from academic libraries to teen services, from cataloging to copyright, and from gaming to social media. Selections include Facts and figures on library workers Bookmobile guidelines 100 great libraries of the world Job search and recruitment techniques, and advice on how to deal with tough economic times Tips on writing articles and book reviews Fun with cataloging rules Famous librarians’ favorite books Covering a huge spectrum of librariana, this one-of-a-kind volume is both educational and entertaining.

“But this is how we’ve always done it!” Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential usersOffers strategies for getting stakeholders on board and engaged, including how to address budgeting concernsDemonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting itDetails the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technologyTakes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructionsShows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. This volume offers new methodologies and models for the subject of corporate patronage, and contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States. The case studies herein go beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this volume looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries.

"After years spent editing American Libraries and the many editions of The Whole Library Handbook, George Eberhart has collected a raft of arcane librariana and amusing trivia for this endlessly browsable volume. ... the mixture of serious topics, tongue-in-cheek items, and outright silliness provides something to please everyone familiar with libraries, making a fun read and a wonderful gift."--Page 4 of cover.