Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Based on the methods of the New York City Library Power Program, this is a practical handbook for revitalizing or rebuilding the school library. Putting the many facets of the media specialist's professional life into the context of a flexibly scheduled, collaboratively planned teaching program, the book offers simple strategies for effecting positive change. It covers such topics as the librarian's role as teacher, programming, assessment, collection development, facilities, technology, the library budget, support staff, and public relations. Written for the school library media specialist who has or plans to have a library that conforms to today's vision of an effective school library media program, this book places the library media center at the heart of the school's educational program and shows how to position the library as the catalyst for school reform.

"A comprehensive, bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method"--

"In life and in business there must be a 'PH' balance. Profits High and People Happy. If either side of that scale suffers then ultimately both will suffer. Tohami has written a compelling book, filled with current, relevant and fascinating stories that will not only show you why PERKs matter but how to use them. Make your goal the evolution of your company into one where all the participants brag to their friends about having the privilege of working there. This truly can be done and others are doing it. You can too. Read and share Tohami's book." Jim Cathcart, CSP, CPAE, author of Relationship Selling. Surveyed employees reported feeling trapped, feeling like a number, or having limited creative space or too much restriction in their autonomy. Perk Up Your Profits is a book that aims to help leaders enable employees to feel empowered, autonomous, and free in their work and ideas. With this book, you'll learn a proven system, called the PERK system, to treat your employees as your greatest assets and drive peak performance in your company. Mohamed Tohami studied direct employees surveys and reviews from Glassdoor.com, as well as employer profiles, to understand how to bring out the best in employees and make them happy so that they want to return to work every day. You're going to discover how to provide effective training and motivation for those hard workers, show them that you care about them, leverage their strengths, help them grow, and make them want to return to work when they're away from the office. If you don't treat your employees as your greatest assets, you will lose them and have nothing. Work does not have to be droll and boring - it should be exciting and engaging. This book will provide you with all the tools you need to become the leader you want to be and bring passion and energy into your workplace - and at the same, raise your profits.

The Miracle! In this book Nicholas presents you a practical, unique, subliminal, very simple, detailed method of how to Power up Your Energy, Focus, and Productivity. You will feel the effects immediately and the results will appear very quickly! So it was in my case. You will not achieve fulfillment and happiness until YOU become the architect of your own reality. Imagine that with a few moments each day, you could begin the powerful transformation toward complete control of your own life and well being through this unique, subliminal method combined with positive affirmations. The order of words is extremely important for every book written by Nicholas. These are arranged to be traversed in a certain way so as to eliminate certain blockages in the human being, blockages that are bringing disease or failure on various plans. You don't need a big chunk of your time or expensive programs. Everything is extremely simple! Health, money, prosperity, abundance, safety, stability, sociability, charisma, sexual vitality, erotic attraction, will, optimism, perseverance, self-confidence, tenacity, courage, love, loving relationships, self-control, self-esteem, enthusiasm , refinement, intuition, detachment, intelligence, mental calm, power of concentration, exceptional memory, aspiration, transcendence, wisdom, compassion. You have the ability to unlock your full inner-potential and achieve your ultimate goals. This is the age-old secret of the financial elite, world class scholars, and Olympic champions. For example, when you watch the Olympics, you'll find one consistency in all of the champions. Each one closes their eyes for a moment and clearly affirms & visualizes themselves completing the event flawlessly just before starting. Then they win gold medals and become champions. That's merely one example of how the real power of mind can elevate you above any of life's challenges. By reading this book, you will feel totally that life deserves to be lived and enjoyed every moment and that everything that you propose for yourself becomes easy for you to fulfill. Nicholas will guide you to touch your longed-for dream and will make you see life from a new perspective, full of freshness and success. This book helps you step by step, in a natural way, in just 3 minutes a day, to change your misguided way of thinking and to Power up Your Energy, Focus, and Productivity. (NOTE: For good, Nicholas keep the price of the book as lower as he can, even if is a hard work behind this project. A significant portion of the earnings from the sale of the book are used for these purposes: for charity, volunteer projects, nature restoration, and other inspired ideas to do good where it is needed. If you can not afford to buy the book please contact Nicholas and he will give you a free copy.) You, also have a bonus in the pages of the book that makes you live your success by doing a seemingly trivial thing. You will feel the difference. Yes. The Miracle is possible! Get Your Copy Now!

A businessperson's guide to network technologies Written for any business professional. Understand the purpose and business value of network technologies in order to know which ones to adopt. Assess the benefits. Provides criteria that help you ask the right questions of vendors and other advisors to make technology choices and prepare budget justifications. Apply advice for your business. See which network technologies are best suited to your priorities and processes and the tradeoffs between various alternatives. Covers the technologies you need to know. Topics include wireless networks, IP telephony, managed services, network security, and other enabling technologies. Become more competitive. Learn from benchmark examples of how technologies are adopted and employed by others to create differentiation for your organization. Small-medium businesses (SMBs) cannot grow without finding more effective ways to streamline their processes, develop differentiated products and services, deliver them to the right customers, and work collaboratively with partners. Growth-directed SMBs must set themselves apart for success by adopting innovative yet proven tools to improve efficiencies, stimulate productivity, be more responsive to customers, and boost the bottom line. Network technologies can help do that and more. The challenge is knowing where to begin. Power Up Your Small-Medium Business: A Guide To Enabling Network Technologies addresses the need for clear, business-aware technical information. It explores the relevance and business value of network technologies and how to gauge what's right for your organization. The book also provides a high-level primer on network technologies in plain English. It defines the technologies and how they work in accessible language. Beyond that, Power Up Your Small-Medium Business: A Guide to Enabling Network Technologies provides advice on proven network technologies as business enablers, arming you with the right questions to ask of yourself and your vendors when planning new or enhanced networks. With this book as an educational resource on networking, you will be better prepared to invest in network technologies and shape your own success. This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information on today's most important technologies and business strategies. 158705135403152004

The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.

Discover strategies on how to erase costs while building your network giving you endless leads and cash flow! For Dopes Publishing is here to help make difficult topics easy to understand. We help everyone be more knowledgeable and confident. Whether it’s learning about complex business topics, spirituality or building your self-esteem; people who rely on us, rely on the information we provide to learn the critical skills and relevant information necessary for success. So, join us on our journey of self-improvement!