Practitioner Perspectives on Intangible Cultural Heritage provides an accessible introduction to the Intangible Cultural Heritage field. Summarising the major changes that have taken place over the last two decades, the book explores ongoing debates and changes in thinking about best practice. Drawing on the author’s own experience of operationalising the UNESCO 2003 Convention for the Safeguarding of Intangible Cultural Heritage in a variety of contexts, Orr also incorporates international case studies from practitioners and provides valuable insights about best practices. Demonstrating that the top-down, state-driven hierarchy for the safeguarding of heritage is starting to shift to a model of shared ownership and values driven by communities and practitioners, the book shows that the notion of the ‘expert’ is also diversifying to include other forms of transmission of traditional knowledge. Orr argues that these different perspectives provide a platform to enrich understanding and knowledge and create a stronger basis for the safeguarding of heritage - both intangible and tangible. Exploring some of the policy developments that have laid the foundations for the future involvement of community and practitioners in the global discourse, the book also suggests how practitioners can expand networks and contribute to the global discourse. Practitioner Perspectives on Intangible Cultural Heritage will appeal to museum curators and other heritage professionals, as well as students and academics engaged in the study of museums and heritage, art, and cultural policy and management.

Practitioner Perspectives on Intangible Cultural Heritage provides an accessible introduction to the Intangible Cultural Heritage field. Summarising the major changes that have taken place over the last two decades, the book explores ongoing debates and changes in thinking about best practice. Drawing on the author's own experience of operationalising the UNESCO 2003 Convention for the Safeguarding of Intangible Cultural Heritage in a variety of contexts. The book also incorporates case studies from practitioners from her extensive international network, providing valuable insights about best practices. Demonstrating that the top-down, state-driven hierarchy for the safeguarding of heritage is starting to shift to a model of shared ownership and values driven by communities and practitioners, the book shows that the notion of the 'expert' is also diversifying to include other forms of transmission of traditional knowledge. Orr argues that these different perspectives provide a platform to enrich understanding and knowledge and create a stronger basis for the safeguarding of heritage - both intangible and tangible. Exploring some of the policy developments that have laid the foundations for the future involvement of community and practitioners in the global discourse, Practitioner Perspectives on Intangible Cultural Heritage also suggests how practitioners can expand networks and contribute to the global discourse. Practitioner Perspectives on Intangible Cultural Heritage will appeal to museum curators and other heritage professionals, as well as students and academics engaged in the study of museums and heritage, art, and cultural policy and management.

An Introductory Guide to Qualitative Research in Art Museums is a practice-based guide that is designed to introduce qualitative research to established and upcoming museum professionals and increase their confidence to conduct this type of research. Highlighting the work of researchers who are studying museums around the world, the book begins by explaining why there is a need for qualitative research in museums. Rowson Love and Randolph then go on to provide guidance, including theories and frameworks, on how to envision a qualitative research project that facilitates meaningful interpretation of visitor experiences. Chapters in the methodology section begin with descriptions of featured qualitative methodologies and will assist readers as they determine which are most appropriate for their projects and as they advocate for their research. The final section will prepare readers still further by demonstrating data analysis and reporting using the examples in the book. An Introductory Guide to Qualitative Research in Art Museums will help museum professionals and students engaged in the study of museums expand their repertoire to include qualitative methodologies and explain the methods needed to conduct, analyze, and report their qualitative research. It will be particularly useful to those with an interest in museum education, visitor studies and audience research, exhibition development, leadership, and management.

Cultivating Futures Thinking in Museums provides examples of the active and diverse roles that museums are taking to expand futures thinking in communities, including developing capabilities to envision and enact more prosperous, equitable, and sustainable futures. Presenting 21 examples that demonstrate how museums are cultivating futures capabilities in diverse global contexts, the volume acknowledges innovative practice, builds a foundation for growing futures work in the museum sector, and inspires others in the field to adopt futures frameworks in their practices. This realm of thinking, including components of anticipating futures by exploring drivers of change; imagining immersive experiences of futures; creating tools and methods to enable futures capability; and participatory futures informing museum design practice provides important responses to the multitude of complex contemporary problems like climate change, technological development, and social inequity. The book prompts museums to think about their role in shaping alternative and novel narratives for our future. Cultivating Futures Thinking in Museums will primarily appeal to museum professionals, inspiring and informing them to adopt practices to further futures literacies. It will also appeal to academics, researchers, and students with an interest in museums, futures, design, contemporary art, curating, and cultural studies.

The ebook edition of this title is Open Access and freely available to read online. Outlining and defining the new concept of Destination Conscience, the authors provide an inter-disciplinary approach through a variety of case studies and definitive examples.

Tourism is one of the fastest growing industries in India, contributing enormously to the Indian economy. Indian civilization and culture have followed the tradition of Atithi Devo Bhava (treating Guest as God) from time immemorial. Tourism in India is fairly rich and diverse in terms of its attractions and resources nevertheless the body of knowledge of tourism as a discipline is relatively unexplored in terms of scholarly research. The tourism industry in India has not been able to perform to its most impeccable potential due to several obstructions. Lack of efficient marketing and positioning of its tourism resources in the global market is one of the prominent causes of this. The Indian tourism industry cannot achieve the desired growth and impetus unless it is backed by intense promotional and marketing strategies abreast of the global business arena. In this volume, an effort has been made to uncover a deeper understanding of marketing perspectives of tourism in India using an interdisciplinary approach. The chapters in this book reflect the prevailing scenario in the hospitality and tourism business in India as posited by renowned global experts on this subject. The book is an essential resource to students, researchers, and scholars interested in examining the existing marketing strategies as well as exploring the suggested strategies that can be adopted to promote tourism in India. The chapters in this book were originally published as a special issue of Anatolia.

The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Cultural tourism is an experiential tourism based on searching for and participating in new and deep cultural experiences. This book enhances the tourism literature by testing the tourist attitude toward related issues of Cantonese Opera as a cultural product of the Greater Bay Area. This book starts with a general introduction to the background of Cantonese Opera. Chapter 2 is a historical review of Cantonese Opera development in the GBA. Chapter 3 introduces the concept of the Cantonese Opera as a cultural product. Chapter 4 discusses the related Cantonese Opera on tourism development in the GBA. Chapter 5 describes the trends of modernisation and integration of Cantonese Opera in the GBA. Lastly, Chapter 6 is a case study in Macau. This book focuses on Cantonese Opera and cultural tourism. This means tourism practitioners and arts administrators should be the primary source of market and while people in the rest of the world who are interested in Cantonese Opera and cultural tourism should find this book useful. This book is a valuable resource not only for social science researchers, but also for those in related fields, for example, arts administrators and tourism officers, among many others. This book could serve as a text for an advanced level undergraduate course for students in many of the arts administration and tourism fields. Additionally, this book is a valuable resource for teaching graduate students not only in tourism, but also in related fields. Furthermore, government or practitioners can improve the management of city and tourism service using this book.

Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.