Prime time soaps are often revered long after their runs on television have ended, as Dallas, Twin Peaks, and Beverly Hills 90210 readily demonstrate. Due to their profound impact, it's easy to forget how recently the genre itself was born. Dallas premiered in 1978, and was originally intended to air solely as a five-part mini-series. Then, in 1981, producer Aaron Spelling stepped in and introduced his own ultra-glitzy entry Dynasty. Between these two mega-hits, the era of the nighttime soap was born. Soaps soon spun off into non-traditional avenues as well, in sitcoms like Filthy Rich and the supernatural drama Twin Peaks. Then, with the arrival of the more youth-oriented Fox Network, producers were able to hook an entirely new generation on programs such as Beverly Hills, 90210, Melrose Place, and Party of Five. Pay-cable channels have also stepped into the picture and now act as trendsetters with hits like Sex and the City, Six Feet Under, The Sopranos, and The L Word. Now, from the spiritually themed 7th Heaven to the naughty neighbors of ABC's Desperate Housewives, soaps dominate prime time. Prime Time Soaps covers all the major shows within the soap-opera genre, and also investigates all the ways that soaps have contributed to the development of more general television trends. Interviews with producers, actors, and other artistic collaborators also supplement this revealing and entertaining account. Even outside of their genre, these shows continue to influence current programming. Few series on TV today are purely episodic, instead containing on-going storylines involving the personal dilemmas of their characters. Another very recognizable contribution from soaps occurred on the evening of March 21, 1980, when Dallas finished out its third year with J.R. Ewing being shot by an unknown assailant, leaving fans to wait until the fall for the resolution. This was the beginning of the cliffhanger endings that are now implemented by just about every series on television. Prime Time Soaps covers all the major shows, and also investigates all the ways that soaps have contributed to the development of more general television trends. Interviews with producers, actors, and other artistic collaborators supplement this revealing and entertaining account.

This book examines the phenomenon of prime time soap operas on Indian television. An anthropological insight into social issues and practices of contemporary India through the television, this volume analyzes the production of soaps within India’s cultural fabric. It deconstructs themes and issues surrounding the "everyday" and the "middle class" through the fiction of the "popular". In its second edition, this still remains the only book to examine prime time soap operas on Indian television. Without in any way changing the central arguments of the first edition, it adds an essential introductory chapter tracking the tectonic shifts in the Indian "mediascape" over the past decade – including how the explosion of regional language channels and an era of multiple screens have changed soap viewing forever. Meticulously researched and persuasively argued, the book traces how prime time soaps in India still grab the maximum eyeballs and remain the biggest earners for TV channels. The book will be of interest to students of anthropology and sociology, media and cultural studies, visual culture studies, gender and family studies, and also Asian studies in general. It is also an important resource for media producers, both in content production and television channels, as well as for the general reader.

The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes. Visit our website for sample chapters!

The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.

Reviews the historical development and change in TV content, as well as its analyses and criticisms; sets down the basic forms of governmental regulations and their impact on the TV industry; describes the development of a television program or series from concept through production, dissemination and syndication; discusses viewpoints on the role of the audience; and considers future roles for prime-time TV in a world of cable television, video recorders and other technological innovations.

Mixing scholarship and nostalgia, this volume examines how American society has shaped--and been shaped by--television.

The history of prime-time television in the United States.

A comprehensive survey of the history, the means of production, the content and the impact on audiences of soap operas. A sociologist and a specialist in women's studies combine to review the content of soap operas, and the way in which they are produced. How have the themes of soap operas changed with social convention? How do these massively popular serials aimed at a female audience portray women at work and at home? The impact of soap opera on its audience, the different varieties of soap operas, and the differences in structure, content, and commercial purpose between soap operas and prime time television are also discussed. `Cantor and Pingree have performed an important service by bringing together and analyzing a va