The book makes a comprehensive and analytical study of theories of demand, production/cost and determination of price and output of products in different market structures. It also discusses theory of factor pricing and income distribution as wages, rent, interest and profits. Above all, it critically analyses the conditions of economic efficiency and maximum social welfare and causes of market failures. It takes a further lead with this revision by aligning its contents with the prescribed UGC model curriculum and new Choice Based Credit System (CBCS) syllabus.

This most popular and proven text takes a further lead with this revision by aligning its contents with the prescribed UGC model curriculum and new Choice Based Credit System (CBCS) syllabus. The book provides carefully tailored content for undergraduate courses in economics across a range of academic disciplines.

McEachern is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory easily accessible, interesting, and understandable. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated and sensible Internet strategy sets this text apart by tying numerous in-text features to learning enhancements and extensions on a dedicated Web site. The Fifth Edition makes unique use of The Wall Street Journal by including resources and exercises utilizing that periodical to help students learn to analyze the latest economic events. McEachern is also available in macro split and both micro/macro are in the principles text.

This text features the chapters on macroeconomics that are featured in the text Principles of Economics, 4th edition (ISBN: 0-13-440488-2).

Spine title: Encyclopaedia Britannica. Includes bibliographies. Propaedia: outline of knowledge and guide to the Britannica. 1 v.--Micropaedia: ready reference and index. 10 v.--Macropaedia: knowledge in depth. 19 v. Accompanied by supplement (2 v.) issued in 1994 uder the title: The Encyclopaedia Britannica supplement.

`Else and Curwin make an effort to keep the student in touch with recent developments by including such topics as bargaining search, contestable markets and voting behaviour...it will certainly appeal to those who wish to keep economic theory accessible to as wide a range of students as possible.' Times Higher Education Supplement This clear, concise introduction to intermediate microeconomics is essential reading for students with previous knowledge of economic principles. Geared to the standard year's course in universities and polytechnics, the treatment in this text reinforces the student's understanding of familiar topics and facilitates assimilation of new material.