The present Conference is the 4th of similar conferences with the same subject, which are organised of the Department of Business Administration. The Technological Educational Institution of Athens, is a Tertiary Educational Institution of Excellence with an impressive record in teaching and research and is sponsoring the present Conference. The purpose of our Conference is to present and publish the research output of, not only TEI of Athens, but all the Universities and Technological Institutions of Greece and the different Nations of the World. Another important purpose is to facilitate the interaction between two worlds: the world of Business and the world of Academic Community. The organizers of this Conference have the ambition to establish a forum for discussions on the theory and applications of the Quantitative and Qualitative Methods in the different business sectors such as Small to Medium Enterprises or large Companies in Industry, Commerce, Tourism, Health, Public Sector, Shipping Industry and financial services. The Conference has a Scientific Committee and all the papers have been examined by two anonymous referees. Selected papers will be published in internationally recognized journals. The Proceedings of the Conference have ISBN, ISSN numbers and they will appear, after the Conference in Google.

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

This book discusses how cities’ identities are formed and developed over time and portrays architecture and the arts as the embodiment of the historical, cultural, and economic characteristics of cities. Furthermore, it explores strategies and solutions to preserve the cultural heritage along the Silk Road, representing a compilation of research addressing the economic and social opportunities and challenges related to the development of a more sustainable and responsible approach to tourism development and the preservation of heritage. As such, it covers a wide range of audiences including economists, architects, planners, tourism experts, and decision-makers interested in making use of cities' available resources and features, offering strategies to explore development opportunities through sustainable and responsible tourism along the Silk Road. This book is a culmination of selected research papers from the first version of the International Conference on "Silk Road Sustainable Tourism Development and Cultural Heritage (SRSTDCH)" which was held in 2021 in collaboration with Aristotle University of Thessaloniki, the European Interdisciplinary Silk Road Tourism Centre, Greece and the 5th Edition of the International Conference on “Cities’ Identity Through Architecture and Arts (CITAA)” which was held in 2021 in collaboration with University of Pisa, Italy.

Some 170 papers of the July 1988 meeting survey advances in the main areas of systems science and engineering. Areas covered include: theoretical and methodical developments; applications to population, telecommunication, transportation, and water resource systems; optimization, multicriteria decision making, game theory, decision analysis, management information, and decision support systems. Printed in China on acidic paper directly from authors' typescripts (many of which strain legibility). Four papers are printed after the author index while not appearing in the table of contents. Sloppy production for a $200 book. No subject index. Annotation copyrighted by Book News, Inc., Portland, OR