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BOOK EXCERPT:
This is an open access book. Business Innovation and Engineering Conference 2022 brings together contributions from students and scientists dealing with different aspects of business innovation and management, and we believe that there is also an equal number of promising study projects and prospectus results. The conference will be held at School of Business, IPB University, Bogor, Indonesia at August 11-12, 2022. This conference is held with the goals of: 1. Exchanging information on recent research issues related to business innovation, and engineering in Southeast Asia and the world in general; 2. Expanding international cooperation network; 3. Generating internationally reputable and nationally accredited publications; and 4. Initiating Business Innovation and Engineering (BIEC) as a communication forum related to business innovation, and engineering in Southeast Asia.
Product Details :
Genre |
: Business & Economics |
Author |
: Siti Jahroh |
Publisher |
: Springer Nature |
Release |
: 2023-05-12 |
File |
: 379 Pages |
ISBN-13 |
: 9789464631449 |
eBook Download
BOOK EXCERPT:
This is an open access book. Business Innovation and Engineering Conference 2022 brings together contributions from students and scientists dealing with different aspects of business innovation and management, and we believe that there is also an equal number of promising study projects and prospectus results. The conference will be held at School of Business, IPB University, Bogor, Indonesia at August 11-12, 2022. This conference is held with the goals of: 1. Exchanging information on recent research issues related to business innovation, and engineering in Southeast Asia and the world in general; 2. Expanding international cooperation network; 3. Generating internationally reputable and nationally accredited publications; and 4. Initiating Business Innovation and Engineering (BIEC) as a communication forum related to business innovation, and engineering in Southeast Asia.
Product Details :
Genre |
: |
Author |
: Siti Jahroh |
Publisher |
: Atlantis Press |
Release |
: 2023-06-13 |
File |
: 0 Pages |
ISBN-13 |
: 9464631430 |
eBook Download
BOOK EXCERPT:
In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.
Product Details :
Genre |
: Business & Economics |
Author |
: Bi, Nicky Chang |
Publisher |
: IGI Global |
Release |
: 2024-05-22 |
File |
: 451 Pages |
ISBN-13 |
: 9798369309131 |
eBook Download
BOOK EXCERPT:
The three-volume set LNICST 465, 466 and 467 constitutes the proceedings of the Second EAI International Conference on Application of Big Data, Blockchain, and Internet of Things for Education Informatization, BigIoT-EDU 2022, held as virtual event, in July 29–31, 2022. The 204 papers presented in the proceedings were carefully reviewed and selected from 550 submissions. BigIoT-EDU aims to provide international cooperation and exchange platform for big data and information education experts, scholars and enterprise developers to share research results, discuss existing problems and challenges, and explore cutting-edge science and technology. The conference focuses on research fields such as “Big Data” and “Information Education. The use of Artificial Intelligence (AI), Blockchain and network security lies at the heart of this conference as we focused on these emerging technologies to excel the progress of Big Data and information education.
Product Details :
Genre |
: Computers |
Author |
: Mian Ahmad Jan |
Publisher |
: Springer Nature |
Release |
: 2023-01-11 |
File |
: 656 Pages |
ISBN-13 |
: 9783031239441 |
eBook Download
BOOK EXCERPT:
This book gathers the proceedings of the 12th International Conference on Frontier Computing, held in Tokyo, Japan, on July 12–15, 2022, and provides comprehensive coverage of the latest advances and trends in information technology, science, and engineering. It addresses a number of broad themes, including communication networks, business intelligence and knowledge management, Web intelligence, and related fields that inspire the development of information technology. The respective contributions cover a wide range of topics: database and data mining, networking and communications, Web and Internet of things, embedded systems, soft computing, social network analysis, security and privacy, optical communication, and ubiquitous/pervasive computing. Many of the papers outline promising future research directions, and the book benefits students, researchers, and professionals alike. Further, it offers a useful reference guide for newcomers to the field.
Product Details :
Genre |
: Technology & Engineering |
Author |
: Jason C. Hung |
Publisher |
: Springer Nature |
Release |
: 2023-05-24 |
File |
: 2017 Pages |
ISBN-13 |
: 9789819914289 |