Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success. The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity. The book helps product people to maximize their impact and effectiveness. Whether you’re a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and “business” tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success. The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity. The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.

Feeling stuck? Find out how to work toward the career of your dreams If you’re slogging through your days in a boring or unrewarding job, it may be time to make a big change. Careers For Dummies is a comprehensive career guide from a top career coach and counselor that will help you jump start your career and your life. Dive in to learn more about career opportunities, with a plethora of job descriptions and the certifications, degrees, and continuing education that can help you build the career you’ve always wanted. Whether you’re entering the workforce for the first time or a career-oriented person who needs or wants a change, this book has valuable information that can help you achieve your career goals. Find out how you can build your personal brand to become more attractive to potential employers, how to create a plan to “get from here to there” on your career path, and access videos and checklists that help to drive home all the key points. If you’re not happy in your day-to-day work now, there’s no better time than the present to work towards change. Get inspired by learning about a wide variety of careers Create a path forward for a new or better career that will be rewarding and fun Determine how to build your personal brand to enhance your career opportunities Get tips from a top career coach to help you plan and implement a strategy for a more rewarding work life Careers For Dummies is the complete resource for those looking to enhance their careers or embark on a more rewarding work experience.

Ferguson's Careers in Focus books are a valuable career exploration tool for libraries and career centers. Written in an easy-to-understand yet informative style, this series surveys a wide array of commonly held jobs and is arranged into volumes organized by specific industries and interests. Each of these informative books is loaded with up-to-date career information presented in a featured industry article and a selection of detailed professions articles. The information here has been researched, vetted, and analyzed by Ferguson's editors, drawing from government and industry sources, professional groups, news reports, career and job-search resources, and a variety of other sources. For readers making career choices, these books offer a wealth of helpful information and resources.

Ferguson's Careers in Focus books are a valuable career exploration tool for libraries and career centers. Written in an easy-to-understand yet informative style, this series surveys a wide array of commonly held jobs and is arranged into volumes organized by specific industries and interests. Each of these informative books is loaded with up-to-date career information presented in a featured industry article and a selection of detailed professions articles. The information here has been researched, vetted, and analyzed by Ferguson's editors, drawing from government and industry sources, professional groups, news reports, career and job-search resources, and a variety of other sources. For readers making career choices, these books offer a wealth of helpful information and resources. Each profession article includes: Quick Facts: a snapshot of important job facts Overview: briefly introduces duties and responsibilities History: describes the origins and history of the job The Job: describes primary and secondary goals and duties Earnings: discusses salary ranges and typical fringe benefits Work Environment: looks at typical work conditions and surroundings associated with the job Exploring: offers suggestions on how to gain experience and knowledge about—or even test drive—a career before making a commitment Education and Training Requirements: discusses required high school and post-secondary education and training Certification, Licensing, and Special Requirements: explains recommended and required certifications or prerequisites for the job Experience, Skills, and Personality Traits: summarizes the personal traits and skills and professional experience needed to get started and succeed Employer Prospects: gives an overview of typical places of employment and the best ways to land a job Advancement Prospects: presents an expected career path and how to travel it Outlook: summarizes the job's potential growth or decline in terms of the general economy and industry projections Unions and Associations: lists essential and helpful professional groups Tips for Entry: additional tips for preparing for a career and getting a foot in the door For More Information: lists organizations that provide career information, networking, and professional development Sidebars: short features showcasing stats, trivia, and insight about a profession or industry Careers in Focus: Pharmaceuticals and Biotechnology, Third Edition covers 28 jobs, including: Biochemical Engineers Biochemists Bioinformatics Specialists Biologists Biomedical Engineers Biomedical Equipment Technicians Biotechnology Patent Lawyers Biotechnology Production Workers Biotechnology Research Assistants Chemical Engineers Chemical Technicians Chemists Clinical Research Coordinators Drug Developers Genetic Engineers Genetic Scientists Laboratory Technicians and Technologists Laboratory Testing Technicians Pharmaceutical Industry Workers Pharmacists Pharmacologists Pharmacy Technicians Senior Care Pharmacists Toxicologists

More and more people have to organize or moderate innovation processes, creative workshops and design thinking projects and need help when choosing appropriate tools. At the same time, the number of available methods has virtually exploded in recent years – making it difficult to find the most appropriate method. This book presents 555 of the most important innovation methods and tools, selected and curated by experienced innovation professionals. A step-by-step explanation for each method allows for easy implementation in your own team meeting or workshop. Further information on each method, such as method results, experience insights, required innovation skills and numerous illustrations help the reader to select the right instrument and adapt it to their respective goal. Whether you are a beginner or a professional, the book will help you to select methods quickly and safely. Innovation managers and everyone responsible for projects and products will find invaluable help for their work in this dictionary. It also offers a Design Thinking reference for all methods as well as a free online method search with various search paths.

Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you’re already using Lean, but you need to get up to speed. Lean for Dummies will show you how to do more with less and create an enterprise that embraces change. In plain-English writing, this friendly guide explores the general overview of Lean, how flow and the value stream works, and the best ways to apply Lean to your enterprise. You will understand the philosophy of Lean and adopt it not as a routine, but a way of life. This highly informative book teaches you: The foundation and language of Lean How to map the value stream and using it to your business’s advantage The philosophy of Kaizen Different tools to improve management, customer service, and flow and pull How to “Go Lean” within your business and across the industry Avoid common mistakes in implementation Seek out resources for assistance This simple, continuous improvement approach that minimizes waste and adds customer value is changing organizations of all sizes all over the world. Lean for Dummies will show you to take charge and engage your enterprise in a Lean transformation!