Promoting Health: A Practical Guide continues to offer health promotion workers with an essential guide to day-to-day planning and service delivery in a variety of different areas of practice. - Describes the international and national strategies and movements that have emerged to reduce inequalities in health - Examines the concept of need and provides tools to assist in the identification of health promotion needs - Contains almost 50 exercises and 20 Case Studies to engage readers and reinforce learning - Describes the knowledge and skills required to draw on evidence, undertake research and use various techniques to inform and prioritise health promotion practice - Shows how to ensure that health promotion work contributes to local and national strategies - Looks at the concept of 'value for money' via learning ways of thinking based in health economics - Shows how to develop key skills that include information management, report writing, time management, project management, and change management - Looks at the effectiveness of good communication skills and emphasises the importance of establishing high-quality professional relationships - Provides practical guidance on the preparation of communication tools which range from leaflets, posters and display boards to the use of radio and television - Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health - Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice - Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and 'nudging' - Highlights the latest 'current thinking' across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings - Explores the increasing use of the internet to help individuals monitor and support their own wellbeing

Promoting Health is a seminal text that has been used in the training and education of health promoters over the last 25 years and has shaped health promotion practice in the UK. This 6th edition has undergone significant revision by a new author, Angela Scriven, a leading academic widely published in the health-promotion field, bringing it up to date with current practice. The text provides an accessible practical guide for all those involved in health promotion. Concerned with the what, why, who and how of health promotion, it is invaluable to students of the discipline. Fully updated to meet the needs of today’s public health practitioners Case studies and exercises enable application of ideas Provides practice and guidance on report writing, running meetings and working with the media and influencing policy Discusses working with groups and networks, as well as individual clients User-friendly, interactive style New, contemporary format

The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century. Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities. The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation. - Includes promotion of healthier living, working with communities and effective communication - Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice - Explores the increasing influence of the internet, both in terms of its use for health promotion and its negative influence on wellbeing and health - Describes changes to the structure and organisation of public health in the UK, including the latest policies and national strategies - Accessible writing style – makes it easy to learn and remember - Case studies bring theory to life - Practice points help readers structure study - Latest evidence on the response to the COVID-19 pandemic – a permeating theme throughout the book - All policy sections updated to reflect current policy frameworks and agendas - New health data plus recent research on the comparative effectiveness of different approaches to health promotion and public health practice - All case studies replaced with current scenarios; more global examples of public health and health promotion action - Fully updated references and practice examples

This package provides you with the book plus the eBook – giving you the printed book and also giving access to the complete book content electronically. Evolve eBooks allows you to quickly search the entire book, make notes, add highlights, and study more efficiently. Buying other Evolve eBooks titles makes your learning experience even better: all of the eBooks will work together on your electronic 'bookshelf', so that you can search across your entire library of Nursing eBooks. Developing Practice for Public Health and Health Promotion is the second title in the ‘Public Health and Health Promotion Practice’ series, expanding on the best-selling introductory textbook, Foundations for Health Promotion. Developing Practice is an essential text for the many different practitioners, professionals and specialists who contribute to public health and health promotion, enabling them to develop their knowledge, skills and confidence. Fully updated to reflect the many changes in health promotion theory, practice and policy New chapter on empowerment as a key health promotion strategy Case studies, activities and discussion points encourage interaction and reflection, and stimulate learning Unique, user-friendly approach makes learning easy Examines the forces that drive practice Focuses on the core strategies of: Tackling health inequalities User and public participation and involvement Working in partnerships Empowerment. Identifies current public health priorities and how to address these in practice. Fully updated to reflect the many changes in health promotion theory, practice and policy New chapter on empowerment as a key health promotion strategy

Health Promotion Strategies and Methods Third Edition is the essential guide to developing effective health programs for the Australian population. The book presents the key principles of health promotion and demonstrates how they can be applied. This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs. This is a practical introduction for health practitioners and students in public health, health sciences, medicine, nursing and epidemiology. Key features: thoroughly revised and updated to reflect current health practices and incorporating the latest referencesfocuses on developing targeted strategies and techniqueswritten by Australian authors who are leaders in the fielduseful tips, summaries and case studies throughout concise and accessible style.

John Murtagh’s General Practice is the gold standard reference for established doctors and new graduates and students in the fields of general practice and primary health care.This new edition is completely revised and expanded, including •New diagnostic strategies for common presenting problems •Significant updates on sexual health and cervical cancer screening •Updated information on mental health diagnosis and treatment This seventh edition builds on its influential legacy and has been thoroughly updated by the experienced author team, including new authors who bring a new generation of knowledge and diagnostic expertise to this authoritative title.

Evaluation in a Nutshell 2e provides students with a succinct guide to the strategic and technical issues that arise during the evaluation of health promotion programs. The perfect companion to Theory in a Nutshell 3e, this book contains practical advice on how to understand, interpret and assess existing health promotion programs. This guide includes not only individual interventions but also community and population health programs, and demonstrates the need to tailor each evaluation to suit the circumstances of the particular program. This second edition has been fully updated, and includes: · a new chapter focusing on the evaluation of studies on smaller group programs for replication and dissemination to the wider population · separate chapters on formative evaluation and process evaluation to provide students with a more thorough explanation and therefore better understanding of these two areas. Written by international experts in health promotion, this book will guide students in developing the core skills necessary for valuable and practical evaluations.

A best-seller since 1985, this 5th edition has been fully revised and updated. It takes account of developments in the new millennium such as revised national strategies for health in the UK, the modernisation of the National Health Service, and the advent of national programmes to tackle the root causes of inequalities in health. It features recent innovations such as the emergence of a multi-disciplinary public health workforce, new research on the comparative effectiveness of different approaches to health promotion, and the impact of information and communication technology. Other new features include a glossary of jargon commonly used in public health and health promotion, and website addresses for further information.

Highly Commended in the British Medical Association book awards 2011!!The use of theory in the planning and implementation of health promotion programs will more reliably produce positive outcomes. Following on from the success of the second edition, Theory in a Nutshell 3rd Edition explores the main theoretical concepts and models in health promotion and explains the significance, practical application and impact of different theories on the individual, community and organisation. This edition includes concise reviews of established theories, such as social cognitive theory and health belief model, as well as expanding on new developments in the field including evidence-based policy making and health impact assessment. Thoroughly revised and updated, the book maintains the accessible style suitable for public health practitioners, health promotion and health education specialists, epidemiologists and social policy makers, as well as students of public health and health promotion.