Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives. This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.

Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives. This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.

Promoting sustainable living across seventeen essential areas throughout the planet has been the agenda that was adopted in 2015 by the United Nations with a deadline of 2030. After nine years into the future since 2015, most nations still need to gear up to their full potential to fulfill the targeted development. Although the United Nations has been publishing its annual SGD progress reports since 2016, along with a list of portals where the parameters can be measured for individual nations for each one of the seventeen goals, the perspective of researchers, and practitioners provides a unique perspective on the progression. Despite the rigorous attempts from the United Nations, regulatory authorities, and government initiatives, the gap remains, and the fulfillment of the targets for all seventeen goals till the end of 2023 remains uncertain. The book “Sustainable Development Goals: A Handbook Based on Media Perspective” offers a collection of concepts and perspectives on areas like effective administration, media advocacy, digital literacy, responsible usage, integrating inventory management, greening efforts, digital citizenship, revival of tribal culture, green products, sustainable urbanization, pastors as social media influencers for sustainable development, agrarian sustainability, programs on sustainability, influencers of sustainability, social media activism, women’s health, representation & empowerment, sustainability in films and entertainment, sustainable living, mindful consumption, climate advocacy, public awareness, waste management, sustainable communication, green practices, environment-friendly technology, multiculturalism, environmental communication, democratic governance, health communication and many more. Collectively, the chapters would help in understanding the different perspectives of sustainability through the lens of media and communication.

In "Sustainability for Busy People," discover how you can become an everyday hero in the fight for a greener, more sustainable future. This practical guide empowers individuals, professionals, and businesses to integrate sustainability into their busy lives and make a meaningful impact. Explore the core principles of sustainability and gain insights into key frameworks like the Sustainable Development Goals (SDGs) and the Global Reporting Initiative (GRI). Learn how sustainability can drive cost savings, enhance brand reputation, and open up new market opportunities for businesses. Find your sustainable path with education and career options, and explore inspiring projects that have transformed industries. Embrace actionable steps to reduce your carbon footprint and adopt sustainable practices in your daily life. Unlock the potential of technology and innovation to drive sustainability, and gain sector-specific insights for architecture, construction, healthcare, retail, IT, automotive, and more. Whether you're a seasoned sustainability advocate or just beginning your journey, "Sustainability for Busy People" provides practical guidance, real-world examples, and thought-provoking discussions to empower you on your quest for a better world.

Charting new research directions, this book constructs a series of imperatives for linking culturally informed research around household sustainability with policy and planning. The household, or 'home', is a critical scale for understanding activities that connect individual behaviours and societal attitudes. The focus on the household in this collection provides a window into the sheer diversity of homemaking and maintenance activities that entail resource use. These practices have affective or emotive dimensions as well as habitual aspects. Diversity, innovation and change at the household scale is often missed in policy approaches which assume that simplistic economic motivations drive demand and this can in turn be 'managed' through regulation or market pricing. The research challenge extends beyond describing existing unsustainable economies driving resource intensive behaviour to consider realistic options for transformations in cultural practices, material relationships and, ultimately, the political economies they sit within. Without change in these systems, government initiatives to promote ecological modernisation run the risk of simply green-washing the very economies of consumption that currently drive unsustainable practices. Social and cultural change at the household level is critical to promoting sustainability at a range of wider scales.

**Unlock the Power of Small Space Living Your Ultimate Guide to Sustainable Tiny Homes** Are you ready to revolutionize your lifestyle with sustainable living in small spaces? Discover the well-crafted world of tiny homes that merge eco-friendly living with minimalist design. Introducing "Sustainable Living in Small Spaces," an essential eBook that will guide you through creating a greener, more efficient living environment without sacrificing comfort or style. Explore the burgeoning trend of tiny home living and understand how sustainability plays a key role in this movement. Delve into the benefits of downsizing and embracing a green lifestyle, all while enjoying an organized and functional home. **Key Features of the eBook** **Chapter 1 Introduction to Sustainable Tiny Homes** - Uncover the rise of tiny home living and its environmental advantages. **Chapter 2 Tiny Home Design Principles** - Master space optimization, efficient layouts, and multi-functional furniture to maximize your tiny home's potential. **Chapter 3 Eco-Friendly Building Materials** - Learn about reclaimed wood, low-VOC paints, sustainable insulation, and natural flooring that redefine eco-friendly construction. **Chapter 4 Sustainable Energy Solutions** - Harness solar power, wind energy, and energy-efficient appliances for a zero-energy dream home. **Chapter 5 Water Conservation Techniques** - Implement rainwater harvesting, low-flow fixtures, and greywater recycling to make every drop count. **Chapter 6 Waste Management in Tiny Homes** - Discover composting toilets, zero waste strategies, and effective recycling methods. **Chapter 7 Green Landscaping and Gardening** - Grow your own food with container gardening, vertical gardens, and native plants. **Chapter 8 Indoor Air Quality** - Enhance your living space with natural ventilation, air-purifying houseplants, and non-toxic cleaning solutions. **Chapter 9 Sustainable Heating and Cooling** - Utilize passive solar design, energy-efficient heating, and natural cooling methods for year-round comfort. **Chapter 10 Sustainable Lifestyle Practices** - Adopt minimalism, eco-friendly habits, and community sharing to enhance your green lifestyle. **Chapter 11 Innovative Green Technologies** - Embrace smart home integration, advanced water purification systems, and energy-efficient home automation. **Chapter 12 Financial Strategies for Building Tiny and Green** - Explore cost-effective building techniques, financing options, and the long-term savings of sustainable living. **Chapter 13 Legal and Zoning Considerations** - Navigate building codes, zoning laws, and explore community living options. **Chapter 14 Case Studies of Sustainable Tiny Homes** - Get inspired by real-life success stories of off-grid, urban, and DIY tiny homes. **Chapter 15 Future Trends in Sustainable Tiny Living** - Stay ahead of the curve with innovations, technology advancements, and the global movement towards sustainable living. "Sustainable Living in Small Spaces" is your comprehensive guide to transforming your life with eco-friendly, small space living. Discover the secrets to a more sustainable, efficient, and fulfilling lifestyle today.

Offers a series of insights into real alternatives to the economic malaise, with an examination of key themes such as transition towns, traditional villages, new green financial concepts, the sustainable utopia, sustainability and activism, ecofeminism, green protectionism, intentional communities and a green philosophy of money.

Unleash the power of green living with Sustainable Living for Beginners: Your Guide to an Eco-Friendly Life! This comprehensive guidebook empowers you to make a positive impact on the planet while enhancing your own well-being. Whether you're a seasoned eco-warrior or just starting your sustainability journey, this book is packed with practical tips and actionable strategies to seamlessly integrate eco-friendly practices into your everyday life. Discover a treasure trove of valuable knowledge across 12 comprehensive chapters: Master the fundamentals: Grasp key concepts like sustainable consumption, waste reduction, and eco-friendly habits. Reduce your environmental footprint: Explore energy-saving strategies, responsible transportation options, and water conservation techniques. Embrace mindful consumption: Learn how to make informed choices when shopping for clothes, food, and household products. Unlock the power of composting: Transform kitchen scraps and yard waste into nutrient-rich soil amendment for a thriving garden. Clean green: Implement safe and effective DIY cleaning solutions using natural ingredients, keeping your home sparkling without harming the environment. Go beyond your doorstep: Explore how to advocate for sustainable practices in your community and support businesses committed to environmental responsibility. Harness the power of innovation: Delve into advancements in renewable energy and green technologies shaping a sustainable future. Find your sustainable tribe: Discover how connecting with others who share your passion for sustainability can fuel your journey. Celebrate your wins: Learn how to stay motivated and make progress towards your sustainability goals, one step at a time. Sustainable Living for Beginners is more than just an eco-friendly handbook; it's an invitation to a fulfilling and rewarding lifestyle transformation. Embrace a healthier you, a healthier planet, and a brighter future – Start your sustainable journey today!