The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

This book facilitates both the theoretical background and applications of fuzzy, intuitionistic fuzzy and rough, fuzzy rough sets in the area of data science. This book provides various individual, soft computing, optimization and hybridization techniques of fuzzy and intuitionistic fuzzy sets with rough sets and their applications including data handling and that of type-2 fuzzy systems. Machine learning techniques are effectively implemented to solve a diversity of problems in pattern recognition, data mining and bioinformatics. To handle different nature of problems, including uncertainty, the book highlights the theory and recent developments on uncertainty, fuzzy systems, feature extraction, text categorization, multiscale modeling, soft computing, machine learning, deep learning, SMOTE, data handling, decision making, Diophantine fuzzy soft set, data envelopment analysis, centrally measures, social networks, Volterra–Fredholm integro-differential equation, Caputo fractional derivative, interval optimization, decision making, classification problems. This book is predominantly envisioned for researchers and students of data science, medical scientists and professional engineers.

This volume presents the state of the art of new developments, and some interesting and relevant applications of the OWA (ordered weighted averaging) operators. The OWA operators were introduced in the early 1980s by Ronald R. Yager as a conceptually and numerically simple, easily implementable, yet extremely powerful general aggregation operator. That simplicity, generality and implementability of the OWA operators, combined with their intuitive appeal, have triggered much research both in the foundations and extensions of the OWA operators, and in their applications to a wide variety of problems in various fields of science and technology. Part I: Methods includes papers on theoretical foundations of OWA operators and their extensions. The papers in Part II: Applications show some more relevant applications of the OWA operators, mostly means, as powerful yet general aggregation operators. The application areas are exemplified by environmental modeling, social networks, image analysis, financial decision making and water resource management.

Fuzzy logic, which is based on the concept of fuzzy set, has enabled scientists to create models under conditions of imprecision, vagueness, or both at once. As a result, it has now found many important applications in almost all sectors of human activity, becoming a complementary feature and supporter of probability theory, which is suitable for modelling situations of uncertainty derived from randomness. Fuzzy mathematics has also significantly developed at the theoretical level, providing important insights into branches of traditional mathematics like algebra, analysis, geometry, topology, and more. With such widespread applications, fuzzy sets and logic are an important area of focus in mathematics. The Handbook of Research on Advances and Applications of Fuzzy Sets and Logic studies recent theoretical advances of fuzzy sets and numbers, fuzzy systems, fuzzy logic and their generalizations, extensions, and more. This book also explores the applications of fuzzy sets and logic applied to science, technology, and everyday life to further provide research on the subject. This book is ideal for mathematicians, physicists, computer specialists, engineers, practitioners, researchers, academicians, and students who are looking to learn more about fuzzy sets, fuzzy logic, and their applications.

This book is an authoritative collection of contributions in the field of soft-computing. Based on selected works presented at the 6th World Conference on Soft Computing, held on May 22-25, 2016, in Berkeley, USA, it describes new theoretical advances, as well as cutting-edge methods and applications. Theories cover a wealth of topics, such as fuzzy logic, cognitive modeling, Bayesian and probabilistic methods, multi-criteria decision making, utility theory, approximate reasoning, human-centric computing and many others. Applications concerns a number of fields, such as internet and semantic web, social networks and trust, control and robotics, computer vision, medicine and bioinformatics, as well as finance, security and e-Commerce, among others. Dedicated to the 50th Anniversary of Fuzzy Logic and to the 95th Birthday Anniversary of Lotfi A. Zadeh, the book not only offers a timely view on the field, yet it also discusses thought-provoking developments and challenges, thus fostering new research directions in the diverse areas of soft computing.

It is well known that “fuzziness”—informationgranulesand fuzzy sets as one of its formal manifestations— is one of important characteristics of human cognitionandcomprehensionofreality. Fuzzy phenomena existinnature and are encountered quite vividly within human society. The notion of a fuzzy set has been introduced by L. A. , Zadeh in 1965 in order to formalize human concepts, in connection with the representation of human natural language and computing with words. Fuzzy sets and fuzzy logic are used for mod- ing imprecise modes of reasoning that play a pivotal role in the remarkable human abilities to make rational decisions in an environment a?ected by - certainty and imprecision. A growing number of applications of fuzzy sets originated from the “empirical-semantic” approach. From this perspective, we were focused on some practical interpretations of fuzzy sets rather than being oriented towards investigations of the underlying mathematical str- tures of fuzzy sets themselves. For instance, in the context of control theory where fuzzy sets have played an interesting and practically relevant function, the practical facet of fuzzy sets has been stressed quite signi?cantly. However, fuzzy sets can be sought as an abstract concept with all formal underpinnings stemming from this more formal perspective. In the context of applications, it is worth underlying that membership functions do not convey the same meaning at the operational level when being cast in various contexts.

This book covers the introduction, theory, development and applications of type-2 fuzzy logic systems, which represent the current state-of-the-art in various domains such as control applications, power plants, health care, image processing, mathematical applications etc. The book is also rich in discussing different applications in order to give the researchers a flavor of how type-2 fuzzy logic is designed for different types of problems. Type-2 fuzzy logic systems are now used extensively in engineering applications for many purposes. In simple language, this book covers the practical use of type-2 fuzzy logic and its optimization through different training methods. Furthermore, this book maintains the relationship between mathematics and practical implementations in the real world. This book chapter also contains the proper comparisons with available literature work. It shows that the presented enhanced techniques have better results. This book would serve as a handy reference guide for a variety of readers, primarily targeting research scholars, undergraduate and postgraduate researchers and practicing engineers working in Type-2 fuzzy logic systems and their applications.