This book explores the phenomenon of online social networking in the contexts of a global multicultural society caught in the turmoil of the information and communication revolution. This volume responds to the fast-moving nature of social media networks to provide academics and practitioners insights on related topics from an interdisciplinary perspective. It offers readers an up-to-date overview of the field and pushes the area into new understandings of the topic within a multidimensional space.

Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks. John V. Pavlik critically examines our current digital innovations blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.

Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

When we send a message on a social network from our smartphones, it is not just an exchange of raw, disembodied information: it is a condensation of emotions, expectations, and desires. Three little dots appear as we type, giving substance to our interlocutors, as if we could feel them behind the screen. This technological and human revolution has given birth to digital liveness - the quality or state of being alive - which raises questions about our identities and the future construction of our beings. A new era begins where, to love and to live, one must exist online. This essay offers a definition of this liveness, analyzing how the digital world has become so alive thanks to social networks, while also providing an initial framing of this battlefield, where liveness could very well become a new and highly unequal form of capital.

Millennials might endure negative labels from older generations--lazy, broken, entitled, lost--but the most damaging labels are the ones we use on ourselves. Words are powerful. Even when they aren't true, they can begin to shape our perceptions of ourselves and the decisions we make. Yet the only labels that really matter to this, the largest and most diverse generation yet, are the ones with which God originally designated us. What does he call our generation? Sons and daughters. We are called to change the world and make a huge impact for the kingdom, but we can't do that if we allow ourselves to believe the limiting labels we hear every day. Instead, Arden Bevere calls you to - know what it means to be a son or daughter of God - see how God uses the seemingly negative things in our lives for good - take control of our thoughts and words and replace them with God's thoughts and words - find freedom from addiction, fear, doubts, regrets, and more Your life is not an accident, a disappointment, or an inconvenience to God. It's time to redefine, embrace, and walk in your true identity as his beloved child who will do great things in his name. Let Arden Bevere, a positive voice in this generation, show you the way.

Social Support and Health in the Digital Age discusses how theinformation age has revolutionized nearly every facet of human communication—from the ways in which people purchase products to how they meet and fall in love. These exciting new communication technologies can both unite and divide us. People who are separated by great distances can now communicate with each other in real time, whereas parents often find themselves competing with smartphones and tablets for their children’s attention. This book explores the many ways that digital communication media, such as online forums, social networking sites, and mobile applications, enhance and constrain social support in health-related contexts. We already know a great deal about how the Internet has altered how people search for health information, but less about how people seek and receive social support in this new age of information, which is critical for maintaining our physical, mental, and emotional wellbeing.

Edwards and Skinner provide us with a new theoretical framework to analyse sport in the global context. Drawing on Hardt and Negri's concept of Empire (2000) they provide us with insight into a new form of the globalisation process and its modern manifestation in the form of Sport Empire. Particular attention is given to the role of Nation-States and the United Nations. The various forms of biopolitical control that exist in Sport Empire are illustrated through a focus on the IOC and FIFA. Issues such as Corruption in Sport, Transnational Media Conglomerates, Genetic Engineering and Biotechnology, Multiculturalism and Diversity Management, Humanitarian projects, Environmental and Health Challenges, Terrorism, and the role of the Multitude in producing a new global posthegemonic sport order are raised.

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.