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BOOK EXCERPT:
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystem Discussions of the increasingly foundational role played by Singapore as an international business hub An analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
Product Details :
Genre |
: Business & Economics |
Author |
: Philip Kotler |
Publisher |
: John Wiley & Sons |
Release |
: 2024-08-06 |
File |
: 313 Pages |
ISBN-13 |
: 9781394239252 |
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BOOK EXCERPT:
Product Details :
Genre |
: |
Author |
: University of Minnesota. Senate |
Publisher |
: |
Release |
: 2011 |
File |
: 538 Pages |
ISBN-13 |
: MINN:31951P01172050X |
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BOOK EXCERPT:
Transform your organization into a constantly learning, ever-evolving industry leader with the proven operating model of leading global firms. For decades, leaders of large, complex organizations have been rightfully encouraged to run their organizations like lean, agile startups. More often than not, they place their bets on trends like digital transformation or design thinking. Well-intended, yet in isolation they are not enough. There’s another, better way to drive durable, effective change in your organization, and it’s been proven effective by global IT and business consulting leader Infosys. The Live Enterprise operating model provides a clear path to transform large complex businesses into agile, digital ecosystems that evolve with changing market needs and scale to any size. You’ll learn how to apply the benefits of the startup operating model—but go much further. This groundbreaking guide addresses issues critical to transform large organizations, such as: Create an organizational structure that drives collaboration, innovation, strategic alignment, and new culture across distributed interconnected teams Respond quickly yet thoughtfully—and scientifically—to opportunities to create valuable new employee and customer experiences Reengineer your value chain to see what’s missing, what can be improved, and what can be eliminated to generate exponential value Automate systems so routine decisions can be acted upon with maximum human intuition and minimum human intervention Groundbreaking in theory and long-term strategy, this game-changing guide includes practical steps you can take now―for immediate, concrete results―while laying the groundwork to operate with agility in the future. The application of Live Enterprise enabled Infosys to make the kinds of changes during the COVID crisis to not only survive but drive outstanding financial results. Now, you can use this innovative approach to position your company for the highly unpredictable future ahead.
Product Details :
Genre |
: Business & Economics |
Author |
: Jeff Kavanaugh |
Publisher |
: McGraw Hill Professional |
Release |
: 2021-01-26 |
File |
: 256 Pages |
ISBN-13 |
: 9781264264346 |
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BOOK EXCERPT:
Product Details :
Genre |
: India |
Author |
: B. S. Kesavan |
Publisher |
: |
Release |
: 2012-05 |
File |
: 972 Pages |
ISBN-13 |
: UCBK:C093942303 |
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BOOK EXCERPT:
Product Details :
Genre |
: Business |
Author |
: |
Publisher |
: |
Release |
: 2004 |
File |
: 850 Pages |
ISBN-13 |
: STANFORD:36105115066131 |
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BOOK EXCERPT:
Product Details :
Genre |
: New York (N.Y.) |
Author |
: |
Publisher |
: |
Release |
: 2008 |
File |
: 1172 Pages |
ISBN-13 |
: NWU:35556038760039 |
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BOOK EXCERPT:
Every 3rd issue is a quarterly cumulation.
Product Details :
Genre |
: Books |
Author |
: |
Publisher |
: |
Release |
: 2003 |
File |
: 1346 Pages |
ISBN-13 |
: UOM:39015079399278 |
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BOOK EXCERPT:
Product Details :
Genre |
: Architecture |
Author |
: |
Publisher |
: |
Release |
: 2004 |
File |
: 404 Pages |
ISBN-13 |
: STANFORD:36105122364396 |
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Product Details :
Genre |
: Experimental films |
Author |
: |
Publisher |
: |
Release |
: 1992 |
File |
: 258 Pages |
ISBN-13 |
: UCSC:32106012629363 |
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BOOK EXCERPT:
Product Details :
Genre |
: Business & Economics |
Author |
: |
Publisher |
: Gale Cengage |
Release |
: 2007-12 |
File |
: 1726 Pages |
ISBN-13 |
: 0787699519 |