Research Anthology On E Commerce Adoption Models And Applications For Modern Business

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In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

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Genre : Business & Economics
Author : Management Association, Information Resources
Publisher : IGI Global
Release : 2021-04-16
File : 1964 Pages
ISBN-13 : 9781799889588


Metaverse Applications For New Business Models And Disruptive Innovation

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It is expected that the metaverse will be the next generation of the internet and its online activities and will serve as the foundation for a massive online business platform. Furthermore, it will alter people's behavior, which will have an impact on businesses' decisions to choose the metaverse as their primary business platform. Metaverse Applications for New Business Models and Disruptive Innovation showcases the most recent developments in the metaverse and their implications for business and considers the challenges and best practices of implementing this technology in business. Covering topics such as augmented reality, economics, security, and business models, this reference work is ideal for business owners, managers, computer scientists, researchers, scholars, academicians, practitioners, educators, and students.

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Genre : Business & Economics
Author : Anshari, Muhammad
Publisher : IGI Global
Release : 2023-01-16
File : 284 Pages
ISBN-13 : 9781668460993


Management And Marketing For Improved Retail Competitiveness And Performance

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The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

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Genre : Business & Economics
Author : Santos, José Duarte
Publisher : IGI Global
Release : 2023-07-28
File : 476 Pages
ISBN-13 : 9781668485767


Ecsm 2023 10th European Conference On Social Media

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Genre : Business & Economics
Author : Iwona Lupa-Wójcik
Publisher : Academic Conferences and publishing limited
Release : 2023-05-18
File : 391 Pages
ISBN-13 : 9781914587665


Digital Psychology S Impact On Business And Society

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Individuals, businesses, organizations, and countries all benefit from having access to data. People who generate data do it voluntarily, forming their habits, patterns, and behaviors in the process. Their psychological characteristics will be better understood as a result of the data that they generate, allowing them to make intelligent decisions. Organizations are motivated by the desire to collect and analyze as much data as possible from the general public or future customers in order to better understand their psychological features and influence them to purchase their products or services. As a result, there has been a great deal of debate concerning the use of data from the perspectives of individuals, organizations, the public, and the government. Digital Psychology’s Impact on Business and Society considers the phenomena of digital psychology and society in general and evaluates individual strategies and those of businesses, organizations, and even nations. Covering topics such as big data, marketing, social media, and social computing, this reference work is ideal for policymakers, psychologists, business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

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Genre : Computers
Author : Anshari, Muhammad
Publisher : IGI Global
Release : 2022-12-19
File : 349 Pages
ISBN-13 : 9781668461105


Information Management

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This book constitutes the refereed proceedings of the 10th International Conference on Information Management, ICIM 2024, held in Cambridge, UK, during March 8-10, 2024. The 26 full papers and 12 short papers included in this book were carefully reviewed and selected from 139 submissions. They were organized in topical sections as follows: data based information systems and security management, design and development of digital information platform based on AI, knowledge based technological innovation and management, data oriented recommendation system and information management, process optimization and management in modern integrated information systems, intelligent information system and platform construction.

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Genre : Computer engineering
Author : Shuliang Li
Publisher : Springer Nature
Release : 2024
File : 506 Pages
ISBN-13 : 9783031643590


Data Driven Intelligent Business Sustainability

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Data-driven decision making is crucial for ensuring the long-term sustainability of businesses and economic growth. While rapid technological advancements have enabled the collection and analysis of data on an unprecedented scale, businesses face challenges in adopting evidence-based decision making. Data-Driven Intelligent Business Sustainability is a comprehensive guide that examines the challenges and opportunities presented by data-driven decision making. It covers new technologies like blockchain, IoT, and AI, explores their potential for sustainable business success, and provides guidance on managing cybersecurity threats. The book also includes case studies and examples of successful implementations of data-driven decision making, making it a practical resource for those seeking to upskill or reskill in this field. Targeted at computer science and engineering professionals, researchers, and students, the book provides valuable insights into the role of data-driven decision making in business sustainability, helping businesses achieve long-term success.

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Genre : Computers
Author : Singh, Sonia
Publisher : IGI Global
Release : 2023-12-05
File : 521 Pages
ISBN-13 : 9798369300503


Proceedings Of The 20th International Symposium On Management Insyma 2023

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This is an open access book. With the rapid advancement of augmented reality, blockchain, and the internet, the metaverse is now within reach like never before. Companies are continuously pushing the boundaries of innovation to cater to the ever-evolving needs of consumers. They employ a diverse range of strategies to elevate the value of their products and stay ahead of the competition. However, not every company manages to achieve this feat, often due to resource limitations and the ability to understand dynamic market trends. The 20th INSYMA (International Symposium on Management) is bringing you further into the metaverse. This year’s theme is “The Metaverse and Beyond: Opportunity or Disaster? New Realities In Workplaces.

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Genre : Business & Economics
Author : Werner Ria Murhadi
Publisher : Springer Nature
Release : 2023-11-01
File : 595 Pages
ISBN-13 : 9789464632446


Harnessing Green And Circular Skills For Digital Transformation

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Education faces a pressing challenge in the digital era: effectively integrating new technologies and sustainable practices. Despite advances, many institutions need help to adapt, hindering their ability to prepare students for a rapidly changing world. This gap is exacerbated by the need for more cohesive strategies and resources, leaving educators and policymakers grappling with disparate approaches. The result is a disjointed landscape that fails to harness the full potential of digital tools and sustainable principles. Harnessing Green and Circular Skills for Digital Transformation presents a comprehensive solution by exploring innovative methodologies and practical tools. This book equips educators, policymakers, and stakeholders with the knowledge to bridge this gap. It offers a roadmap for implementing circular visions in education, fostering green practices, and leveraging digital technologies for sustainable development. The book provides actionable insights and best practices from around the globe through case studies, empirical studies, and comparative analyses.

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Genre : Computers
Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
Release : 2024-06-21
File : 341 Pages
ISBN-13 : 9798369328668


Luxury Marketing Sustainability And Technology

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Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

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Genre : Business & Economics
Author : Park Thaichon
Publisher : Taylor & Francis
Release : 2023-06-09
File : 195 Pages
ISBN-13 : 9781000891928