Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Fuzzy systems and data mining are indispensible aspects of the computer systems and algorithms on which the world has come to depend. This book presents papers from FSDM 2021, the 7th International Conference on Fuzzy Systems and Data Mining. The conference, originally due to take place in Seoul, South Korea, was held online on 26-29 October 2021, due to ongoing restrictions connected with the COVID-19 pandemic. The annual FSDM conference provides a platform for knowledge exchange between international experts, researchers, academics and delegates from industry. This year, the committee received 266 submissions, and this book contains 52 papers, including keynotes and invited presentations, oral and poster contributions. The papers cover four main areas: 1) fuzzy theory, algorithms and systems – including topics like stability; 2) fuzzy applications – which are widely used and cover various types of processing as well as hardware and architecture for big data and time series; 3) the interdisciplinary field of fuzzy logic and data mining; and 4) data mining itself. The topic most frequently addressed this year is fuzzy systems. The book offers an overview of research and developments in fuzzy logic and data mining, and will be of interest to all those working in the field of data science.