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BOOK EXCERPT:
Serving as an essential pedagogical tool, this Research Handbook captures the multifaceted nature of contemporary tourism from a variety of academic perspectives, including health, sociology and heritage. Through this interdisciplinary approach, it consolidates current tourism research while addressing the vast potential for further study.
Product Details :
Genre |
: Business & Economics |
Author |
: Florian Kock |
Publisher |
: Edward Elgar Publishing |
Release |
: 2024-08-06 |
File |
: 255 Pages |
ISBN-13 |
: 9781802203486 |
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BOOK EXCERPT:
Product Details :
Genre |
: |
Author |
: Desiderio J. García-Almeida |
Publisher |
: Springer Nature |
Release |
: |
File |
: 230 Pages |
ISBN-13 |
: 9783031612497 |
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BOOK EXCERPT:
Offering how-to tools and step-by-step guidance, this practical Handbook combines academic insight with extensive professional experience to outline best practice in undertaking environmental, socio-cultural and economic assessments that establish the feasibility of new tourism ventures and ascertains their impact over time.
Product Details :
Genre |
: Business & Economics |
Author |
: Anna Spenceley |
Publisher |
: Edward Elgar Publishing |
Release |
: 2021-04-30 |
File |
: 552 Pages |
ISBN-13 |
: 9781839100895 |
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BOOK EXCERPT:
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Product Details :
Genre |
: Business & Economics |
Author |
: Scott McCabe |
Publisher |
: Routledge |
Release |
: 2014-01-03 |
File |
: 600 Pages |
ISBN-13 |
: 9781317936206 |
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BOOK EXCERPT:
Timely and accessible, this Handbook offers a thorough account of the growth, development, and changes in the field of tourism planning over recent decades. With contributions from an interdisciplinary and international range of top scholars, it examines critical issues and challenges facing contemporary tourism planning. Covering research at local, national, and global levels, chapters unpack and frame planning strategies in various destinations, expanding the definition of tourism planning to encompass a range of successful case studies.
Product Details :
Genre |
: Business & Economics |
Author |
: Philip F. Xie |
Publisher |
: Edward Elgar Publishing |
Release |
: 2023-12-11 |
File |
: 491 Pages |
ISBN-13 |
: 9781803923598 |
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BOOK EXCERPT:
A unique, international resource for Leisure Studies: in one volume the history, organization and central debates in the field of Leisure Studies are defined, providing a one-stop-shop for students and an agenda for future debate and research academics.
Product Details :
Genre |
: Sports & Recreation |
Author |
: C. Rojek |
Publisher |
: Springer |
Release |
: 2006-06-20 |
File |
: 582 Pages |
ISBN-13 |
: 9780230625181 |
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BOOK EXCERPT:
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.
Product Details :
Genre |
: Social Science |
Author |
: Agapito, Dora |
Publisher |
: Edward Elgar Publishing |
Release |
: 2022-07-19 |
File |
: 424 Pages |
ISBN-13 |
: 9781839109393 |
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BOOK EXCERPT:
Recent decades have seen pivotal changes in the management and protection of water resources, with human rights, environmental and water law each developing a strong interest in the conservation of fresh water. This surge in interest has meant that dispute settlement mechanisms, along with diplomatic tools, are becoming increasingly necessary for conflict resolution. This Handbook offers an analysis of the interaction between law and various forms of knowledge and expertise, ranging from economics to environmental and social sciences. Leading scholars examine general and specific water legal regimes and analyse the interplay between various disciplines in order to establish the extent to which law is informed by each.
Product Details :
Genre |
: Electronic books |
Author |
: Mara Tignino |
Publisher |
: Edward Elgar Publishing |
Release |
: |
File |
: 547 Pages |
ISBN-13 |
: 9781785360695 |
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BOOK EXCERPT:
The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is of paramount importance at all phases of project development and execution to avoid poor project results from meager economics, overspending, reputation and environmental damage, and even loss of life. The Handbook of Research on Leveraging Risk and Uncertainties for Effective Project Management is a comprehensive reference source for emerging perspectives of managing risks associated with the execution and development of projects. Highlighting innovative coverage written by top industry specialists, such as complexity theory, psychological bias and risk management fallacies, probabilistic risk analysis, and various aspects of project decision making, this book is ideally designed for project and risk managers, project engineers, cost estimators, schedulers, safety and environmental protection specialists, corporate planners, financial and insurance specialists, corporate decision makers, as well as academics and lecturers working in the area of project management and students pursing PMP, PMI-RMP, ISO 31000, etc. certification.
Product Details :
Genre |
: Business & Economics |
Author |
: Raydugin, Yuri |
Publisher |
: IGI Global |
Release |
: 2016-11-29 |
File |
: 523 Pages |
ISBN-13 |
: 9781522517917 |
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BOOK EXCERPT:
Globalization is increasing interconnectedness and is offering immense opportunities for businesses worldwide. Although it has been taking place for hundreds of years, it has sped up enormously over the last half-century, increasing international trade, greater dependence on the global economy, and freer movement of capital, goods, and services. While globalization can create opportunities for wealth in emerging economies, it still cannot completely close the gap between the world’s poorest countries and the world’s richest. Many view globalization as a threat to cultural diversity, believing that it can drown out local economies, traditions, and languages and make travel to certain regions less desirable. Neoliberalism in the Tourism and Hospitality Sector provides innovative insights into the adoption of glocalization as a measure to mitigate the threats posed by globalization within the travel and tourism industries. It is designed for policymakers, researchers, government officials, and marketers considering glocalization as a means to sustain the relevancy of local business and trade.
Product Details :
Genre |
: Business & Economics |
Author |
: Nadda, Vipin |
Publisher |
: IGI Global |
Release |
: 2018-10-26 |
File |
: 259 Pages |
ISBN-13 |
: 9781522569848 |