Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

This book aims to fill a gap in the current literature by tracing the rural transformation process and the development of rural tourism functions in Poland over the last 30 years. It examines the socioeconomic transformation between 1989 and 2019 that resulted in the formation and development of Polish rural tourism and the various practices associated with it. This timely topic is addressed in a central and eastern European context and sparks interest in further in-depth analysis due the diversity and magnitude of the transformation processes undertaken by the Polish rural areas. Since Polish rural areas constitute as much as 30% of the total rural areas in all new European Union member states, this book adds value through an in-depth statistical analysis of the pace of socioeconomic changes in Polish rural areas. It delves into the creation and consumption of tourism services locally, as well as the impact of global trends on the development of rural tourism in Poland. This book will be of interest to economists, sociologists, political scientists and postgraduate students across eastern and central Europe who deal with rural tourism issues.

Tourism is becoming one of the most important social and economic activities of today’s world. The number of domestic and international travelers is steadily increasing, and many countries in the world are now seeking to develop tourism for its many benefits. There is also justifiable concern about the possible negative effects of tourism and a growing desire to develop this sector in a planned and controlled manner that optimizes benefits while preventing any serious problems. In addition to newly developing Tourism and Indigenous People areas have substantial tourism development are now reexamining their tourism sectors and, in many places, desiring to make improvements where necessary to meet contemporary standards and environmental objectives. Recognition is gradually being given to the urgency of developing Indigenous People, as well other sector, in an integrated manner that sustains its Indigenous resources for perpetual use, and helps conserve and not deteriorate an area’s Indigenous People natural and cultural heritage. ‘Tourism and Indigenous People is meant for the students of Tourism and travel agency management. We believe that subject that has the potential to be one of the most interesting stimulating in educational career. Travel trade is a complex world of changing features, products, services and entertainment that makes our life more comfortable and enjoyable. The travel and tourism entrepreneurs similarly maybe interested in understanding how Indigenous People tourism markets and tourism professionals are the driving forces in the development and expansion of tourism industry. All the new or old tour planners, tour executives or managers need to understand different aspects of travel agency business to match the present as well as future requirements.

Tourism Management Philosophies, Principles and Practices was contributed in the year 2016 to cater the needs of tourism students and industrial professionals. However, from the couple of years, important academic advances are going on and teaching professional are trying to capture them. On the other side, tourism industry environment is also rapidly changing due to G.D.S. Global Position system changed the face of tourism industry at worldwide, India is no exception in this context keeping in mind these challenges and the requirements of tourism industry. ‘Tourism Management Philosophies, Principles and Practices is meant for the students of Tourism and travel agency management, Marketing for Tourism, Travel Agency Services, Tour Operation, Tour Interpretation, Transportation, Accommodation, Hospitality services, Impacts of Tourism, Tourism Policy and Planning, Human Resources Management, MICE Tourism, Tourism Trends, classes in universities, colleges and tourism and hotel management institutions. We believe that you have enrolled yourself in a subject that has the potential to be one of the most interesting stimulating in your educational career. Travel trade is a complex world of changing features, products, services and entertainment that makes our life more comfortable and enjoyable. The travel and tourism entrepreneurs similarly maybe interested in understanding how tourism markets and tourism professionals are the driving forces in the development and expansion of tourism industry. All the new or old tour planners, tour executives or managers need to understand different aspects of travel agency business to match the present as well as future requirements. The author has tried to make harmonious blend of theory and practice, which hopefully will make the book more useful to the students, teachers and practicing tourism professionals. The author would appreciate constructive comments and suggestions from the students, teachers, practicing tour planners and executives in the improvements of this book.

Tourism is acclaimed to be one of the world’s biggest revenue generating industries accounting for billions of dollars and thousands of jobs. Technological innovations, urbanization, improvement in living standard, introduction of fuel efficient cars made journeys relatively easier. All these factors have generated a vibrant tourism activity and brought a bloom in domestic tourism. The tourism sector is having multiplier effect on the economy and its contribution to the GDP is one of the highest and its ability to generate employment is much more than any other sector. It is the largest single employer and industry in several island nations. The World Travel & Tourism Council calculated that tourism generated at an average annual rate of 7.9% from 2013 to 2023. This gives India the third rank among countries with the fastest growing tourism industries over the next decade. India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. It presents heritage and cultural tourism along with medical, business, educational and sports tourism. Water is an attractive element and plays an important role in recreation and holidays. Rivers, Lakes, Waterfalls have an aesthetic significance for attracting tourists. Today, there are a number of established lake tourism destinations all over the world. Water tourism assumes significance in the national economies of several European and Asian countries. There are several water based tourism destinations in the world which are very popular and drawing large number of both domestic and international tourists across the world. In India such as Rivers, Tanks, Lakes and Waterfalls etc., All these water bodies are sources of life for flora and fauna. All the important cities in India have been developed on the banks of the Rivers and Lakes from Ancient times. These water bodies provided irrigation facilities and became great centers of civilizations. Those centers are also popular as pilgrimage canters, since ancient times and are all also emerging as tourism destinations in modern times. The author has tried to make harmonious blend of theory and practice, which hopefully will make the book more useful to the students, teachers and practicing tourism professionals. The author would appreciate constructive comments and suggestions from the students, teachers, practicing tour planners and executives in the improvements of this book.

Volume XII: Tourism Studies contains 34 articles on various aspects of Tourism contributed by scholars in Tourism Sector. The topics covered in this volume include forms of Tourism, like Agri, film, cultural, eco, health pilgrimage, rural, Tribal, Wildlife tourism, Tourism development, tourist destinations. Tourism as an Industry, Tourism and Hospitality, and Tourism and Handicrafts.The volume serves as a source book for students, Research scholars and Teachers of Tourism Studies. This volume also highlights the love and affection of Prof. P. Chenna Reddy enjoys in the intellectual world. The felicitation Volume is brought out in a series of 12 independent books covering a total of 460 articles. Every volume contains two sections. The first section contains the biographical sketch of Prof.P.Chenna Reddy, his achievements and contribution to archaeology, history and Society. The second section of each volume is subject specific, E.g., Volume-I on Archaeology, Volume II on Early and Medieval Indian History, Volume III on Modern Indian History, Volume IV on Epigraphy and Numismatics, Volume V on Art, Volume VI on Architecture, Volume VII on Religion and Philosophy, Volume VIII on Economy, Trade and Commerce, Volume IX on Literature, Volume X Tribalore and Folklore, Volume XI Contemporary India and Diaspora, Volume XII, Tourism .and contains as many as 460 articles and contributed by renowned scholars.

Volume VIII: Economy, Trade and Commerce: The Volume contains 31 articles contributed by scholars on Trade, Commerce and Economy. The articles include, Process of Urbanization, Buddhism and trade routes, Marine trade, epigraphical references to Trade, mercantile activities, commercial contacts with South Asian Countries, Trade and craft guilds, trade on Indian Ocean, role of ports in promoting trade and commerce, and Migrant trading Communities.The volume serves as a valuable source book for students, research scholars and teachers of trade, commerce and economy in historical context. This volume also highlights the love and affection of Prof. P. Chenna Reddy enjoys in the intellectual world. The felicitation Volume is brought out in a series of 12 independent books covering a total of 460 articles. Every volume contains two sections. The first section contains the biographical sketch of Prof. P. Chenna Reddy, his achievements and contribution to archaeology, history and Society. The second section of each volume is subject specific, E.g., Volume-I on Archaeology, Volume II on Early and Medieval Indian History, Volume III on Modern Indian History, Volume IV on Epigraphy and Numismatics, Volume V on Art, Volume VI on Architecture, Volume VII on Religion and Philosophy, Volume VIII on Economy, Trade and Commerce, Volume IX on Literature, Volume X Tribalore and Folklore, Volume XI Contemporary India and Diaspora, Volume XII, Tourism .and contains as many as 460 articles.

This book connects entrepreneurship and psychology research by focusing on the personality dimensions of entrepreneurs, entrepreneurial cognition, entrepreneurial leadership, and gender behavior. It features state of the art interdisciplinary research offering a unified perspective on entrepreneurial psychology. Individual chapters address advances related to entrepreneurial intentions, complexity management, personality psychology, intrapreneurial behavior, entrepreneurial communities and demographic changes, among others. Laboratory experiments that study entrepreneurial behavior round out the coverage.

This book bridges the gap between the vital issues of the tourism industry, practices and destinations, discussing various topics from Asian and African perspectives. Each chapter presents extensive research on tourism development and tourism education, people’s work and travel experiences, as well as broader philosophies concerning the global tourism industry’s practices and operations. In the context of Sustainable Development Goals (SDGs) 8, 12 and 14, the book highlights the potential of tourism to contribute to economic growth, social inclusion and environmental preservation. It discusses crucial issues confronting the travel and tourism industry, presenting achievable outlines and strategy plans, and evaluating general theories, practices, and applications of social, economic and environmental aspects of management structure to maximize the cultural, social and ecological diversity of destinations and enhance the tourism experience. Providing a comprehensive guide to tourism and its related disciplines, it offers students, professors, entrepreneurs, and travel and tourism organizations insights into the trends, practices. Further, it features case studies ranging from historical and contemporary tourism to forecasts for future tourism.

This comprehensive volume considers the corporate social responsibility (CSR) of tourism and hospitality firms towards stakeholders, exploring CSR in terms of broad stakeholder accountability by considering both the scope of reporting and the quality of stakeholder engagement. The authors analyse how CSR contributes to shareholder accountability (i.e. as financial performance) by developing a multiple attribute decision-making model to deploy CSR resources, analysing how CSR contributes to the management of systematic risk as part of an internationalisation strategy, and showing how philanthropy is used as a legitimisation tool. The authors then review how managers negotiate CSR priorities within their organisational strategy by accounting for the utility gained by family firms from ecological and social outcomes in comparison with profit outcomes, analysing the trade-offs of co-constructing a sustainability innovation and weighting factors in water planning. They also review how employees are central to the delivery of CSR actions by exploring how green organisational culture affects organisational citizenship behaviour, how organisational green practices impact an organisation’s image and its customers’ environmental consciousness and behavioural intentions, and how organisational CSR affects employee pro-environmental citizenship and tourists’ pro-environmental citizenship. The book concludes by reviewing the role of consumers in CSR with ten strategies to close the consumers' attitude-behaviour gap and an account of how customers’ trust is a mediator between CSR, image and loyalty. This book was originally published as a special issue of the Journal of Sustainable Tourism.