A collection of brilliant and provocative essays from Edmund Leach, one of the most original voices in the social anthropological tradition.

Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies. Opening chapters deal with the current status of the field and its relationship to ecological and cultural sustainability. This is followed by discussions of the intellectual foundations of anthropology and their continued importance to business anthropology. An array of chapters provides illustrative applications of business anthropology in order to demonstrate the field's unique and powerful potentials within both scholarly and practitioner research. The book concludes with a discussion of the role of business anthropologists in dealing with indigenous people, rural populations, and cultural enclaves. Increasingly, businesses seek to connect with such communities even though mainstream leaders and negotiators often lack the skills necessary to effectively do so. Business anthropologists, with their dual background in business and cultural diversity are poised to excel in this capacity. An appendix by Robert Tian, editor of the International Journal of Business Anthropology, provides a useful overview of the field as it now exists. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

This book introduces students to the anthropology of magic and witchcraft, terms widely used but without widely accepted definitions. It takes a new approach to this area within the anthropology of religion, demonstrating that the bases for these beliefs and alleged practices are inherent in human cognition and psychology, even instinctual, and likely rooted in our evolutionary biology. It shows how magic and magical thinking are regular elements in people’s daily lives, and that understanding the components of the witchcraft complex offers surprisingly important insights into patterns of thinking and social behavior. The book reviews the many meanings of “magic” and “witchcraft,” and introduces the best anthropological meanings of the terms. The components of these beliefs are timeless and universal; this fact, and recent advances in the brain sciences, suggest that the principles of magic are derived from basic processes of human thinking, and the attributes of the witch derive from neurobiologically based fears and fantasies. The propensity for such beliefs probably had adaptive significance in the evolutionary development of the human species; they are inherently human. This book is intended to focus anew on the core concepts of magic, witchcraft, and the supernatural, while also serving as an introduction to the anthropology of religion for undergraduate and graduate-level courses.

In Cannibalism and the Colonial World, published in 1998, an international team of specialists from a variety of disciplines - anthropology, literature, art history - discusses the historical and cultural significance of western fascination with the topic of cannibalism. Addressing the image as it appears in a series of texts - popular culture, film, literature, travel writing and anthropology - the essays range from classical times to contemporary critical discourse. Cannibalism and the Colonial World examines western fascination with the figure of the cannibal and how this has impacted on the representation of the non-western world. This group of literary and anthropological scholars analyses the way cannibalism continues to exist as a term within colonial discourse and places the discussion of cannibalism in the context of postcolonial and cultural studies.

In eleven ethnographic chapters of Rethinking Ethnography in Central Europe examines how issues of global economic and cultural dependencies, mobilities, citizens activism, social movements, and socio-political aspects of post-socialist modernities articulate on the level of everyday discourse and practices.

"A welcome and brilliantly crafted overview of this field. It represents a major advance in our understanding of how ethnicity works in specific social and cultural contexts. The second edition will be an invaluable resource for both students and researchers alike." - John Solomos, City University, London The first edition of Rethinking Ethnicity quickly established itself as a popular text for students of ethnicity and ethnic relations. This fully revised and updated second edition adds new material on globalization and the recent debates about whether ethnicity matters and ethnic groups actually exist. While ethnicity - as a social construct - is imagined, its effects are far from imaginary. Jenkins draws on specific examples to demonstrate the social mechanisms that construct ethnicity and the consequences for people′s experience. Drawing upon rich case study material, the book discusses such issues as: the ′myth′ of the plural society; postmodern notions of difference; the relationship between ethnicity, ′race′ and nationalism; ideology; language; violence and religion; and the everyday construction of national identity.

The Reform in Higher Education in Muslim Societies is in sum a paradigm shift in perspective driven by important considerations including the aims of education itself. It may require reforming existing disciplines, inventing new ones, as well as working in conjunction with current knowledge(s) and discourses by taking effective account of the ethical, spiritual norms of Muslim society, the guiding principles that it operates under, which in turn mark the underlying basis of its makeup and spiritual identity. Rather than creating divisions, reform of Higher Education in Muslim Societies recognizes the plurality and diversity of the modern networked world, and seeks to replace sterile and uniform approaches to knowledge with a broader and more creative understanding of reality as lived on different soils and different cultures. Moderation, balance and effective communication are paramount features of the underlying philosophy.

This volume is concerned with two of the fundamental topics of social anthropology, kinship and marriage, approached from a variety of viewpoints by an international group of contributors of diverse experience and background. The wide range of subjects examined includes: Incest, epistemology, linguistics, prescriptive alliance and methodology. Fieldwork from the following countries is drawn on: Burma, Sri Lanka, New Guinea, Australia, Africa and South America.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1984.