Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies.

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.