Now known to the Chinese as the "ten years of chaos," the Chinese Cultural Revolution (1966-1976) brought death to thousands and persecution to millions. Xing Lu identifies the rhetorical features and explores the persuasive effects of political language and symbolic practices during the period. She examines how leaders of the Communist Party enacted a rhetoric in political contexts to legitimize power and violence and to dehumanize a group of people identified as class enemies.

This thorough examination of Mao’s speeches and writings and how they reshaped a nation “is critical to an understanding of modern China” (Choice). Mao Zedong fundamentally transformed China from a Confucian society characterized by hierarchy and harmony into a socialist state guided by communist ideologies of class struggle and radicalization. It was a transformation made possible largely by Mao’s rhetorical ability to attract, persuade, and mobilize millions of Chinese people. In this book, Xing Lu analyzes Mao’s speeches and writings over a span of sixty years, tracing the sources and evolution of his discourse, analyzing his skills as an orator and mythmaker, assessing his symbolic power and continuing presence in contemporary China, and observing that Mao’s rhetorical legacy has been commoditized, culturally consumed, and politically appropriated since his death. Applying both Western rhetorical theories and Chinese rhetorical concepts to reach a more nuanced and sophisticated understanding of his rhetorical legacy, Lu shows how Mao employed a host of rhetorical appeals and strategies drawn from Chinese tradition and how he interpreted the discourse of Marxism-Leninism to serve foundational themes of his message. She traces the historical contexts in which these themes, his philosophical orientations, and his political views were formed and how they transformed China and Chinese people. Lu also examines how certain ideas are promoted, modified, and appropriated in Mao’s rhetoric. His appropriation of Marxist theory of class struggle, his campaigns of transforming common people into new communist advocates, his promotion of Chinese nationalism, and his stand on China’s foreign policy all contributed to and were responsible for reshaping Chinese thought patterns, culture, and communication behaviors.

Although many books have explored Mao's posthumous legacy, none has scrutinized the massive worship that was fostered around him during the Cultural Revolution. This book is the first to do so. By analyzing secret archival documents, Daniel Leese traces the history of the cult within the Communist Party and at the grassroots level. The party leadership's original intention was to develop a prominent brand symbol, which would compete with the nationalists' elevation of Chiang Kai-shek. However, they did not anticipate that Mao would use this symbolic power to mobilize Chinese youth to rebel against party bureaucracy itself. The result was anarchy and when the army was called in it relied on mandatory rituals of worship such as daily reading of the Little Red Book to restore order. Such fascinating detail sheds light not only on the personality cult of Mao, but also on hero-worship in other traditions.

This volume presents recent and unpublished research by Chinese scholars from China and the US on ways in which Chinese culture influences and intersects with communication theory and practice in China. It focuses on communication and cultural concepts as they function in Chinese society, in the media, in the workplace, and in the way people think. It includes historical analyses of Mao's political rhetoric before and during the Cultural Revolution as well as political rhetoric by Deng Xiaoping, all with a cultural emphasis.

Differentiating from other studies on China's cultural revolution movement (CRM) which mostly have focused on the infra-party power struggle, the hypnotizing power of the cult of the individual, or the cruelty of man-made class struggle, this book describes, examines, and evaluates the major rhetorical theme of the movement which is summarized in the slogan, 'rebellion is justified'. The orienting model for this criticism is William R. Brown's theory of social intervention. The three sub-systems of Brown's model, needs, power, and attention-switching, are used to explain respectively the growth and development of Mao's needs for change, the people's response to Mao's call for rebellion, and the rhetorical strategies employed by Mao and Maoists to shape the symbolic realities of the audience. This is the first book to analyze the CRM rhetoric using communication theories.

This book is a tagmemic analysis of propaganda discourse. With its primary concern on the social context of language, the tagmemic approach, developed by Pike, emphasizes the simultaneous description of social, interpersonal, and textual features of a text. The results of this study indicate that the tagmemic approach to language is a workable model for textual analysis. It can solve problems of textual analysis faced by both linguistics and traditional rhetoric. This unprecedented analysis of real time texts opens a new perspective for textual analysis, and the tagmemic theory proves to be promising in bridging the gap between linguistics and rhetoric.

Collection of true stories of people who lived through the Cultural Revolution in China from 1966 to 1976.

The chief target of China's infamous Cultural Revolution, Liu Shaoqi is one of the tragic figures of the Chinese revolution By addressing the issues that decimated China's monolithic elite in the late 1960s, Lowell Dittmer illuminates not only the life and fate of this fascinating leader but also the policy-making process of a revolutionary state facing the diverging exigencies of economic modernization and political development In this new edition, Mr Dittmer tells the end of the story -- the death of Liu Shaoqi and the fate of Wang Guangmei (Liu's wife and a notable figure herself) and other members of Liu's family and inner circle -- and the legacy and relevance of Liu's contribution to China in the late twentieth century.