A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including itse(tm) role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: ee Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership ee With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

The politics of the internet has entered the social science mainstream. From debates about its impact on parties and election campaigns following momentous presidential contests in the United States, to concerns over international security, privacy and surveillance in the post-9/11, post-7/7 environment; from the rise of blogging as a threat to the traditional model of journalism, to controversies at the international level over how and if the internet should be governed by an entity such as the United Nations; from the new repertoires of collective action open to citizens, to the massive programs of public management reform taking place in the name of e-government, internet politics and policy are continually in the headlines. The Routledge Handbook of Internet Politics is a collection of over thirty chapters dealing with the most significant scholarly debates in this rapidly growing field of study. Organized in four broad sections: Institutions, Behavior, Identities, and Law and Policy, the Handbook summarizes and criticizes contemporary debates while pointing out new departures. A comprehensive set of resources, it provides linkages to established theories of media and politics, political communication, governance, deliberative democracy and social movements, all within an interdisciplinary context. The contributors form a strong international cast of established and junior scholars. This is the first publication of its kind in this field; a helpful companion to students and scholars of politics, international relations, communication studies and sociology.

Uniting theoretical bases and advancements in practice, the Routledge Handbook of Policy Design brings together leading experts in the academic field of policy design in a pioneering effort of scholarship. Each chapter provides a multi-topic overview of the state of knowledge on how, why, where or when policies are designed and how such designs can be improved. These experts address how a new emphasis on effective policy design has re-emerged ​in public policy studies in recent years ​and ​clarify the role of historical policy decisions, policy capacities and government intentions in promoting a design orientation towards ​policy formulation and policy-making more generally. They examine many previously unexplored aspects of policy designs and designing activities, which focus upon analyzing and improving the sets of policy tools adopted by governments to correct policy problems. Ranging from the fundamentals of policy design and its place in greater policy studies, to new questions regarding policy design content and ​effectiveness, to contemporary design trends such as the use of digital tools and big data, the Routledge Handbook of Policy Design is a comprehensive reference for students and scholars of public policy, public administration and public management, government and business.

The Routledge Handbook of Global Public Policy and Administration is a comprehensive leading-edge guide for students, scholars and practitioners of public policy and administration. Public policy and administration are key aspects of modern societies that affect the daily lives of all citizens. This handbook examines current trends and reforms in public policy and administration, such as financial regulation, risk management, public health, e-government and many others at the local, national and international levels. The two themes of the book are that public policy and administration have acquired an important global aspect, and that a critical role for government is the regulation of capital. The handbook is organized into three thematic sections – Contemporary Challenges, Policy and Administration Responses and Forging a Resilient Public Administration – to allow readers to quickly access knowledge and improve their understanding of topics. The opening chapter, introductions to sections and extensive glossary aid readers to most effectively learn from the book. Each chapter provides a balanced overview of current knowledge, identifying issues and discussing relevant debates. The book is written by authors from Europe, Asia, North and South America, Africa and Australia.

This handbook provides a unique, systematic and comprehensive overview from leading experts in the field of the policy-making tools deployed at all the phases of the policy process. It covers the fundamentals of both new and established policy tools – from regulation and public enterprises to subsidies and information campaigns, as well as new tools, such as social impact investing, nudges, crowdsourcing, co-production and new digital governance and data analysis techniques. The book consists of nine sections with five corresponding to the major research emphases of studies on policy tools across the stages of the policy cycle (agenda-setting, formulation, decision-making, implementation and evaluation). These are accompanied by overviews of key research and concepts, a discussion of how different kinds of tools can be usefully combined in simple or complex policy portfolios or mixes, and a concluding section on future research directions. Consolidating the state of knowledge and uniting classic foundational material with recent advancements in theory and practice in one location, the handbook is a defining volume in this field. The Routledge Handbook of Policy Tools is essential reading and an authoritative reference for scholars, students, researchers and practitioners of public policy, public administration, and public management, as well as those interested in comparative politics and government, public organizations and the use of policy tools and instruments in individual policy areas from climate change to public health.

The Routledge Handbook of Korean Politics and Public Administration gathers the expertise of leading international scholars to survey the full spectrum of contemporary South Korean international relations, public management, and public policies. Divided into four parts, the handbook covers a range of issues including: domestic Korean political parties, elections and leadership, foreign policy, national security and relations with North Korea, public administration, governance and finance, and economic, social and environmental public policies. Offering a complete overview of the field, the handbook is an invaluable resource for academics, researchers, policy analysts, graduate and undergraduate students studying South Korean Politics and International Relations as well as East Asian Politics.

This Handbook presents the first comprehensive study of policy analytical practices in comparative perspective. It explores emerging developments and innovations in the field and advances knowledge of the nature and quality of policy analysis across different countries and at different levels of government by all relevant actors, both inside and outside government, who contribute to the diagnosis of problems and the search for policy solutions. Handbook chapters examine all aspects of the science, art and craft of policy analysis. They do so both at the often-studied national level, and also at the less well-known level of sub-national and local governments. In addition to studying governments, the Handbook also examines for the first time the practices and policy work of a range of non-governmental actors, including think tanks, interest groups, business actors, labour groups, media, political parties and non-profits. Bringing together a rich collection of cases and a renowned group of scholars, the Handbook constitutes a landmark study in the field.

Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political Reviewing involve, illustrated with high level political practitioner interviews, examples and political documents. The text presents the 4 Ds of Political Management - Deliberating, Designing, Doing and Dancing - to convey that Political Management is more of a dance than a march. Even presidents and prime ministers do not have enough formal authority to control the myriad of practitioners, players, processes and policies involved in 21st century governance. In this book, the author demonstrates why political practitioners in campaign teams, parties, government departments and political offices need political management tools to utilise the resources they have available and overcome multiple obstacles that practical politics presents. By offering a clear sense of what political management involves and providing the theoretical frameworks to be used in empirical research, this book will stimulate significant future study. It will be invaluable to practitioners, scholars and students in politics, government, policy, leadership, management, public administration, and political management.

This handbook explores the context, analysis and management of political risk arising from recent tectonic geopolitical challenges to the world order posed by pandemics, nationalist policy interventions, changing supply chains, technological transformation, and a climate crisis. Seasoned and emerging academics from the global north and south, alongside risk practitioners and business professionals from multiple continents and industries, reconsider and address policy-oriented questions in relation to social, political, democratic, environmental, economic, security, technological, and geopolitical challenges. Across 5 distinctive Parts, The Handbook of Political Risk considers ethical risks, populism, weaponized interdependence, protectionism, company case, industries, and political risk management, while also reconsidering the future of political risk. The volume will appeal to scholars and students of international business and management studies, political science, area studies, security studies, geography, history, and sociology. In the absence of functioning global governance to mitigate such risks, it will also be of great use to a range of consultants, investors, business practitioners, and corporations.