Whether you are thinking about publishing your own book, or your book is already in print, this practical step-by-step guide tells you how to lead a successful marketing campaign to raise your profile as a published author and sell more copies of your book. Every author wants to do his or her part to help their book reach its intended market. This book gives you the knowledge to do so. The marketing activities explained in this book are set out in sequential order from pre-publication through to post-publication over a three-year period. This book tells you everything you need to know to make your book the commercial success that it deserves.

Covers new media opportunities and targeted at both self-published and traditionally-published authors. All authors want to sell as many copies of their books as possible. They also want to raise their literary profile as high as possible. There are more new routes to publication and also for sales and marketing than ever before. But where does the author start in such a competitive market? This book sets out clearly the promotional tools available and advises which paths are likely to sell the highest number of copies and which will help to establish the writer's name as a published author. It takes careful planning and know-how, but there is nobody better to promote a book than its author. The opportunities are out there and this guide will provide the information required.

This second - totally revised, expanded and updated - edition of the popular book marketing guide showswriters and publishers how to market books for free. Confused about how to build an author platform? Frustrated with slow marketing progress? Discover how to create a viable online author presence in this valuable and informative book, "e;111 Tips on How to Market Your Book for Free"e; - Detailed Plans and Smart Strategies for Your Book's Success..Creating an online presence can be a daunting task for the author. Promoting yourself and a book can quickly lead to becoming overwhelmed. Strategize your writing career by planning how to publish, publicize, and launch your book. Learn how to get your books in bookstores and libraries, and successfully contact television and radio stations, and bloggers. Develop a solid plan to market your book and watch your sales grow. Are you ready to elevate your book promotion?For newcomers and seasoned authors, "e;111 Tips on How to Market Your Book for Free "e;delves deeply into the mechanics of taking your writing career to the next level. With more links and resources, this book can easily become invaluable to the writer. Although it may be dense with information, the content is much more detailed.Reviewer: "e;I liked the author's tips on how to build online relationships. As someone who avoids social media, (it has been the bane of my author's existence). I really appreciated how the author breaks down how to work on social media. Short, to the point, succinct. Finally, I get it! I am so excited to implement so many of these ideas. I was also thrilled to read the section on how to pitch to television and radio. Another superb writer's resource book from an excellent author."e;

If you want to sell your book abroad, you should be clear about what you are likely to achieve and set reasonable goals. You need to integrate your marketing approach and engage your global audience, which involves online demographic research to develop a profile of your international readers. Once you have to decide which countries you are going to focus on, you need to ensure that your message is clear and consistent, that you stay on message, and that you drive the conversation with your potential readers and gain their respect. You will need to decide when to weigh in and blitz the global market, you will need to be persistent, will need to upload rich content to secure new readers worldwide and retain them as loyal readers, reviewers and recommenders of your work. You will also need to monitor and track their posting activities and interests, and their buying habits and preferences. This book will tell you how, and will point you in the direction of virtual rights agencies that can help you showcase your work more widely and even sell rights in different formats to the global marketplace.

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Apple Books. It covers: What Rakuten’s global strategy can tell us about how to sell more books on Kobo How Kobo’s visibility algorithms and “Books Related” work in their store (what we know, what we don’t) What Kobo likely wants or is open to from authors it partners more deeply with Going beyond Kobo’s main store and selling books through their retailer partners Important Kobo-specific details around pre-orders, metadata, and pricing (especially international pricing) Advanced tips and tricks for working the Kobo promotions tab to help gain traction in their main store Everything we know about Kobo Plus and how it works, plus how it factors into Kobo’s other algorithms

Any writer hoping to further their writing career can get something out of this book. Packed with information on a range of topics from creating a marketing plan, ISBN, copyrights, contracts, publishers, agents, and best of all marketing. There are many tips to avoiding scams along the way. A must have book for anyone that wants to not only publish but sell their books. Get the information to get the results you are looking for.

Read this if you want to sell more books, make more money as an author, or rank higher in your category. My name is Nick Vulich. The first thing you should know about me is I'm not a writer, and I'm not an expert on self-publishing either. I never worked in the industry, and I don't have any experience working for the big publishers. In fact, the only thing I consider myself an expert in is how to sell on eBay, Amazon, and Fiverr... So why should you listen to me? Like most indie authors, I came into publishing through the back door. I had a story to tell, and one day I just sat down and let it all come out. What I wrote wasn't pretty, or polished...but, it helped a lot of people sell more stuff on eBay. What I couldn't say with fancy prose, I made up for with enthusiasm. Because of that, my books sold. I'm not going to lie to you. It wasn't easy. I read just about every book available on self-publishing. I studied up on KDP Free days, Countdown Deals, price pulsing...

Are you excited that you finished your manuscript? Are you ready to publish your book? Are you ready to watch your book fly off the book shelves? Think Again! Without an effort to market your book, no one will know it exists, and the ugly truth is that marketing is your job - not your publisher's job. Once you finish your book, the work just begins. Whether a traditional publishing house publishes your book or you publish your own book, all authors are equal once a book is in the marketplace...unless of course, you are the President of the United States. If you think marketing sounds difficult, like a job for a publicist, think again. In The Secrets to Successfully Marketing Your Book, you will learn how to use social media and traditional methods to reach potential buyers. As a published author with the American Management Association, Susan Page learned the hard way how to build awareness for her product. Two years after her first book was published, it continues to sell well. Along with an engaging and user friendly approach to marketing, The Secrets to Successfully Marketing Your Book presents a plan that outlines the monthly tasks you have to accomplish starting six months prior to publication and continuing until after publication. You could buy a book on social networking, another book on building a web site, and another book on developing a marketing plan, but The Secrets to Successfully Marketing Your Book blends all these topics together in one organized marketing plan. Susan Page outlines what you have to do to keep your book selling. And she writes it in the same pragmatic approach as she took with The Power of Business Process Improvement. She goes right to the information authors want and shares the secrets by explaining the "how" and not just the "what" you have to do. So, save your money on a publicist. You have the power to market your book. Your success depends on you.

Sometimes you will need to think outside the box and engage in “guerrilla marketing” techniques when marketing your book in a day. Guerrilla marketing is an advertising strategy in which low-cost, innovative means are used, often locally or with co-ordinated activities in different locales to promote your book. You can do so by preparing your own book trailer (video marketing), securing sponsorship for your new book on Kickstarter (pledge marketing), running a literary competition to raise awareness of your book (event marketing), book sharing, book hopping and so on. Similarly, rather than taking the path most travelled and seeking to secure the costly services of a third-party distributor to get your book into bookshops and fulfil book orders, you can do it yourself which will save you time, money and a lot of frustration. This book explains how.