Modern presidents have considerable power in selling U.S. foreign policy objectives to the public. In Selling War, Selling Hope, Anthony R. DiMaggio documents how presidents often make use of the media to create a positive informational environment that, at least in the short term, successfully builds public support for policy proposals. Using timely case studies with a focus on the Arab Spring and the U.S. "War on Terror" in the Middle East and surrounding regions, DiMaggio explains how official spin is employed to construct narratives that are sympathetic to U.S. officialdom. The mass media, rather than exhibiting independence when it comes to reporting foreign policy issues, is regularly utilized as a political tool for selling official proposals. The marginalization of alternative, critical viewpoints poses a significant obstacle to informed public deliberations on foreign policy issues. In the long run, however, the packaging of official narrative and its delivery by the media begins to unravel as citizens are able to make use of alternative sources of information and assert their independence from official viewpoints.

In the midst of globalization, technological change, and economic anxiety, we have deep doubts about how well the task of investor protection is being performed. In the U.S., the focus is on the Securities & Exchange Commission. Part of the explanation is economic and political: the failure to know the right balance between investor protection and capital formation, and the resulting battle among interest groups over their preferred solutions. In Selling Hope, Selling Risk, author Donald C. Langevoort argues that regulation is also frustrated at nearly every turn by human nature, as exhibited both on the buy-side (investors) and sell-side (corporate executives, bankers, stockbrokers). There is plenty of savvy and guile, but also ample hope, fear, ego, overconfidence, social contagion and the like that persistently filter and distort the messages regulators try to send. This book is the first sustained effort to link the key initiatives of securities regulation with our burgeoning awareness in the social sciences of how people and organizations really behave in economic settings. It examines why corporate fraud occurs and how best to deter it and compensate its victims; the search for an edge via insider trading; the disclosure apparatus and its gatekeepers; sales efforts and manipulation in Ponzi schemes, internet scams, private offerings and crowdfunding; and how this all helps explain the recent global financial crisis. It ends by turning these insights back on the task of regulation itself, and the strategies (and frustrations) of making regulation work in a financial world that is at once increasingly sophisticated yet deeply human and incurably flawed.

With its huge jackpots and heartwarming rags-to-riches stories, the lottery has become the hope and dream of millions of Americans--and the fastest-growing source of state revenue. Despite its popularity, however, there remains much controversy over whether this is an appropriate business for state government and, if so, how this business should be conducted.

Through the analysis of eighteen years of presidential data, this book shows how Presidents Bush, Obama, and Trump have conducted and framed the war on terror since its inception in 2001. Examining all presidential speeches about terrorism from George W. Bush’s two terms as President, Barack Obama’s two terms as President, and Donald Trump’s first year as President, this book is the first to compare the three post-9/11 presidents in how they have dealt with the terror threat. Presidential Rhetoric on Terrorism under Bush, Obama, and Trump argues that when policies need to be “sold” to the public and Congress, presidents make their pertinent issues seem urgent through frequent speech-making and threat inflation. It further illustrates how after policies are sold, a new President’s reticence may signify quiet acceptance of the old regime’s approach. After examining the conduct of the war on terror to date, it concludes by posing policy suggestions for the future.

We often hear stories of people in terrible and seemingly intractable situations who are preyed upon by someone offering promises of help. Frequently these cases are condemned in terms of "exploiting hope." These accusations are made in a range of contexts: human smuggling, employment relationships, unproven medical 'cures.' We hear this concept so often and in so many contexts that, with all its heavy lifting in public discourse, its actual meaning tends to lose focus. Despite its common use, it can be hard to understand precisely what is wrong about exploiting hope what can accurately be captured under this concept, and what should be done. In this book, philosopher Jeremy Snyder offers an in-depth study of hope's exploitation. First, he examines the concept in the abstract, including a close look at how this term is used in the popular press and analysis of the concepts of exploitation and hope. This theory-based section culminates in a definitive account of what it is to exploit hope, and when and why doing so is morally problematic. The second section of the book examines the particularly dangerous cases in which unproven medical interventions target the most vulnerable: for example, participants in clinical trials, purchasing unproven stem cell interventions, "right to try" legislation, and crowdfunding for unproven medical interventions. This book is essential reading for ethical theorists, policymakers, and health researchers, on a topic of growing visibility and importance.

This book provides a unique and innovative perspective on the controversial phenomenon of ‘stem cell tourism’. A growing number of patients are embarking on stem cell treatments that are clinically unproven and yet available in clinics and hospitals around the world. The authors offer a cutting-edge multi-dimensional perspective on this complex and rapidly changing phenomenon, including an analysis of the experiences of those who have undertaken or have contemplated undertaking a stem cell treatment, as well as examination of the views of those who undertake research or advise on or provide stem cell treatments. Developing the concept of ‘the political economy of hope’, and referencing case studies of the stem cell treatment market in China, Germany, and Australia, this book argues for a reframing of ‘stem cell tourism’ to understand why patients and families pursue these treatments and whether authorities’ concerns are justified and whether their responses are appropriate and proportionate to the alleged risks.

Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

A guide to successful selling from the professionals at Cutco Cutlery: “Everybody needs the practical wisdom contained in Cutting Edge Sales” (Brian Tracy). Since 1949, a growing culture of Cutco Cutlery salespeople has been quietly grooming our nation's youth to be the next generation of CEOs, philanthropists, and entrepreneurial success stories. Here, twelve former and three current Cutco Cutlery sales professionals—with over $300 million combined in Cutco Cutlery sales—have gathered together to collaborate and share their influence, secrets and real world wisdom with sales professionals, business owners, and entrepreneurs across the globe. As a true expression of their willingness to give back, each author involved in this project agreed to donate 100% of their royalties to the charity of their choosing. Your purchase of this book will help the authors in their quest to positively transform the world—and your execution of the Cutting Edge Sales lessons will positively transform you and your business.

Ancient strategies provide a valuable link to enhance your abilityto survive and prosper in modern financial markets. In thisfascinating book, experienced trader and best-selling author DarylGuppy explains how The 36 Strategies of the Chinese areapplied to trading financial markets. In trading there is rarely asingle answer to any trading situation. The best answer, and itseffective application, depends on the trader. The strategies bythemselves do not guarantee success. The trader’s skill inanalyzing and assessing the situation determines how effective heis in selecting and applying the right strategy. Guppy was introduced to the book of The 36 Strategies of theChinese by a Chinese friend. An ancient and classic text, it isa compilation of political and military strategies dating back morethan 1800 years, drawn from classic Chinese poetry, history,philosophy, biographies and novels. This book includes specific methods for active investors andtraders that are consistent with the meaning of the originalancient strategies. The 36 Strategies of the Chinese forFinancial Traders follow the structure of the original 36Strategies of the Chinese. The first 18 strategies are appliedwhen you have the advantage -- the luxury of time andresources to examine techniques to recognize and maximize thereturn from these market opportunities. The second 18 strategiesare applied when you are at a disadvantage -- they arestrategies used against investors and traders to inhibit success.Many of the strategies are enhanced using derivatives.

Analyzing major political institutions such as Congress, the courts, the presidency, and the media, this book chronicles how the interests of affluent Americans—particularly business, professional, and corporate interests—dominate over those of "average" citizens. Anthony R. DiMaggio examines American political behavior, as it relates to lobbying, citizen activism, media consumption, and voting, to demonstrate how the public is often misinformed and manipulated regarding major political and economic matters. However, record public distrust of the government and the increasing popularity of mass protests suggest that most Americans are deeply unhappy with the political status quo, and many are willing to fight for change. Political Power in America details this interplay between a political system dominated by the affluent few and the rise of mass political distrust and protest. It offers information and tools needed to better understand the democratic deficit in American politics, while providing opportunities for discussing what we might do to address the mounting crisis of declining democracy.