Finally! - A sales book for heart-centered entrepreneurs, coaches and consultants! Are you ready to build a purposeful and profitable business, through fulfilling and human-centered client relationships? Is selling hard, uncomfortable and draining to you? Are you tired of the 'always be closing' and sleazy car salesmen approach? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. SELLING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who are interested in selling from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find your way back to the way selling was always supposed to be: humane, gentle, and kind! Structured around three phases of transformation, BEING, KNOWING and DOING, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: - ground yourself in your own worth and gently boost your sales confidence thanks to a newly gained perspective about sales - bring more of you to your sales, not some prescribed version of who you should be - get clear on your value and how it is different from what everyone else is offering - truly empathize with your clients by getting into their heads and learning about their 'anti-hero' - calculating the tangible and intangible value of your offering - revisiting your sales funnel and empowering your client with signposts - and finally ditching the sales script and instead designing your own gentle sales conversation Selling Like We're Human will help you get clients who become your raving fans, allow you to quit the hustle and instead build a sustainable long-term business ! "If there's a pioneer in sales, look no further, you've found her in Sarah Santacroce." -- Jay Magpantay, Founder of Authorjump "If you're an ethical and caring entrepreneur, this is the last book you'll ever need about sales. " --Annie Schuessler, Host of Rebel Therapist Podcast "Sarah Santacroce has done it again! She’s injected sanity and heart into the often heartless business realm of sales—just as she did with her previous book, Marketing Like We’re Human." --Penney Peirce, Author of Transparency, Leap of Perception, and Frequency

--> This book was previously published under the title 'The Gentle Marketing Revolution'. This new edition contains a preface that explains the title change. Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers! Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness? Are you done with being pushy? Are you fed up with the manipulation, the hype and the hustle? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: grow a thriving business using ethical marketing, help others and make an impact in this world show up as your true self in your marketing, not some prescribed version of who you should be partner with your kind of people, instead of pressuring them to buy take the ‘less is more’ approach and stop feeling overwhelmed use ‘proven’ marketing and sales strategies, but tweaking them to fit your gentle approach enjoy a business that is inspiring and uplifting and aligned with your truth You don't have to sell your soul to market your business online!Marketing Like We're Human is the compass you need on your journey! "Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world." -- Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins "You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact—they also make the most money." --Dorie Clark,Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business

The Business World of today is based upon a lot of deception and seems to be okay with most people. Duane The Great Writer is merely 'Reporting the News,' and what each person does with this information is their free will. If people do not mind looking silly and actually stupid to those who control Big Business, then they are the people that can enjoy staying asleep to what is really taking place on the planet earth within the created social structures. But, as a hint, there is a much bigger picture that is possible for everyone, even bigger than knowing what is really taking place with the Deceptions of Big Business. As one gets into the heart of what is really taking place on the earth, they will discover that the Passing Dream they are in is not at all what they have been taught it was or supposed to be. There is a total-takeover going on and all Dumbed Down Humans are the effect of this. www.DuaneTheGreatWriter.Info

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

After 3 years behind the scene, strategically navigating a highly capital intensive publishing and media business from barely no budget to a global phenomena, Emeka Anyanwu, has put together this masterpiece where he shares his experiences as a foot soldier, bringing to attention one of the most important driving tools of a successful business.

A guide to programs currently available on video in the areas of movies/entertainment, general interest/education, sports/recreation, fine arts, health/science, business/industry, children/juvenile, how-to/instruction.

An inspiring, practical and progress-oriented blueprint for energetic achievement. Amid constant swirl, uncertainty, and complexity is your team capable of doing big things? Too often people are pulled together, labeled a “team,” given a directive, and expected to deliver results quickly. Soon, however, due to lack of focus, increasing pressures and competing priorities the team suffers from DSD: distracted, hopelessly stressed and disconnected from one another. Predictably, the team flatlines and the energy needed to succeed is lost. Based upon research of what successful teams do to overcome severe odds, Do Big Things presents an intuitive, seven-step process that equips teams with how to quickly and consistently operate in a manner necessary for success. Team members develop the self-awareness and ability to: Bring their best to every situation Bring out the best in others in every interaction Partner across the business to deliver common objectives Filled with practical tools and engaging stories of teams today, Do Big Things equips leaders with “the how” to quickly identify and activate the behaviors needed to achieve more than you or your team ever thought possible. Idea and information exchanges interlock the hand, head and heart of each team member to get everyone moving toward a common goal. Increasingly, individually and collectively, the team becomes emotionally stronger and more productive as they do their work. Do Big Things provides your team with the common language necessary to be authentic, empathetic and transparent, so that potential barriers to success come to light – faster. This empowers the team to be more accountable with an enterprise mindset, because they can have the profound discussions needed to adapt quicker to unforeseen challenges and demonstrate an innovative reflex. By applying the concepts in this book, the team’s daily interactions are transformed, focus is sustained, and energetic progress toward your goals is triggered. Every member of your team wants to succeed. Do Big Things provides a straightforward method to bring greater meaning to the work everyone does so the team delivers extraordinary performance together. You know what your team can achieve—now use the proven method to enable them to do it.

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

Written by a collaborative, diverse, and inclusive community of contributors and business experts, this book is about leading transformational change on an individual, team, organizational, and societal level. Most large-scale transformational change happens because of unanticipated, unaddressed, unplanned disruptions which raise questions about what it takes to lead, survive, and even thrive in periods of transformational change. This book answers these critical questions: What do leaders who drive and sustain successful transformational change actually do? Why do we so often fail to lead and sustain transformational change? All transformation is change, but is all change transformational? This first-of-its-kind book offers a variety of lenses and perspectives, in the form of interviews, essays, and survey responses, with insights from business leaders, HR leaders, coaches, consultants, academics, thought leaders, and other transformational change experts. The compilation of practical tools provides readers with a deep and diverse analysis of top-notch thinking and practices for leading transformational change. This work is fundamental to aspiring leaders, professionals, and academics who wish to learn the secret sauce for leading transformational change.