There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society? Social and technological changes rapidly and continuously reframe religious and marketing landscapes. Crossfit is a “cult.” Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection, which engages themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues. The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. These scholars bring to light how political, economic, and ideological agendas infuse the construction and presentation of the “sacred,” via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as “sacred,” what’s at stake, and the consequences. A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must-read for religious and marketing professionals.

Selling Sacred Ground takes an in-depth look at the real estate sales process and whether or not the real estate agent will be relevant or worthy of replacement in the marketplace. With over 5 million homes selling in the US every year, our growing DIY culture is asking if the traditional real estate agent is worth the commissions paid in all of those transactions. After all, traditional “experts” such as travel agents, stock brokers, and even doctors have been forced to adjust their roles with sites such as Expedia, Charles Schwab, and WebMD available to the public. Whereas most real estate resources are focused on how to get more clients and even more money from those clients, long-term veteran Craig Farestveit addresses how to actually do the job well for clients. A sobering how-to for those considering a career in real estate, Selling Sacred Ground looks at what a good real estate agent actually does in the sale of the home, helping those buying or selling decide if an agent is worth the cost and guiding experienced real estate agents to growth in a changing marketplace.