This study examines the necessity of reading retrospectively. In this manner, the reader who comes along after the composition of an author's opus may better understand the author's earlier works after reading a later one. In contrast to a reader contemporary to the text, who does not have the opportunity of 'hind-sight, ' this special reader (recto-lector) draws on information gathered from a later text in order to understand a previously composed text. For example, the relationship between Aldo Palazzeschi's: riflessi (1908) and his later manifestoes (1914-1915) amply demonstrates the value and necessity of such a reading process: this is especially true with regard to non-canonial writers as is Palazzeschi. The retro-lector of: riflessi, therefore, comes away with an interpretation both different and more complete than that which the contemporary reader would acquire after a strict canonical reading. Along with works by Palazzeschi, 'Semiotics of Re-reading' also examines poetry by Guido Gozzano and short fiction by Italo Calvino

Aphra Behn was the first Englishwoman to earn her living from writing. This collection of critical essays explores the different genres in Behn's canon, including her plays, criticism, fiction and poetry, from a wide variety of feminist theoretical approaches.

This book emphasizes the ontological foundation of signs, a semiotic perspective that opens the way to culture. It extends the reader’s understanding of the semiotic process by problematizing the concept of “sign” beyond its classical definitions. Its didactic explanations allow a progressive design of the spiritual function of signs, and, as such, it will appeal to students concerned with understanding human nature. The book will also be of interest to professors and researchers, as well as anyone interested in the field of the Humanities

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics

This bibliography of semiotic studies covering the years 1975-1985 impressively reveals the world-wide intensification in the field. During this decade, national semiotic societies have been founded allover the world; a great number of international, national, and local semiotic conferences have taken place; the number of periodicals and book series devoted to semiotics has increased as has the number of books and dissertations in the field. This bibliography is the result of a dedicated effort to approach complete coverage.

This provocative book undertakes a new and challenging reading of recent semiotic and structuralist theory, arguing that films, novels, and poems cannot be studied in isolation from their viewers and readers.

Original Scholarly Monograph

Edgar W. Conrad focuses on the prophetic books as composite collections and shows that (1) prophets are characters in the text, depicted as figures of the past whose words are significant for a later time; (2) reading and writing play a central role in the depiction of prophets; (3) prophetic books are presented as written words available to later generations through reading; (4) that read as a whole, the latter prophets depict the end of prophecy and the emergence of messengers of the Lord. Reading the Latter Prophets is an important contribution to the problems of both the formation and function of the prophetic literature.