Each technological epoch is built on top of the previous. The advent of computers allowed the advent of the internet, which in-turn allowed for the advent of social. The next epoch is increasingly considered to be the AI (Artificial Intelligence) revolution- where the world's information is hierarchically ordered to create what is, ostensibly, consciousness but with intelligence greater than every living human being on the planet. In effect, the internet is set to wake up. This is the endeavor of a number of organizations, with Google leading the charge. Ray Kurzweil, the head of engineering at Google, thinks they will get there by 2029. In the run up to this there are many applications that will be created that will start to make us see the incredible power in, what will likely be considered to be, a new utility- alongside gas, electricity and water. If only half of what these engineers are saying comes to fruition, then the way that we navigate our waking world is about to undergo the biggest transformation that any single generation has ever experienced. This book explores the incredible potential of the far reach of AI, the road leading up to it, the tantalizing possibilities for marketers and what they can do now to start to prepare.

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

On the Internet, seekers investigate anonymous manifestos that focus on the findings of brilliant scientists said to have discovered pathways into alternate realities. Gathering on web forums, researchers not only share their observations, but also report having anomalous experiences, which they believe come from their online involvement with these veiled documents. Seeming logic combines with wild twists of lost Moorish science and pseudo-string theory. Enthusiasts insist any obstacle to revelation is a sure sign of great and wide-reaching efforts by consensus powers wishing to suppress all the liberating truths in the Incunabula Papers (included here in complete form). In Legend-Tripping Online, Michael Kinsella explores these and other extraordinary pursuits. This is the first book dedicated to legend-tripping, ritual quests in which people strive to explore and find manifest the very events described by supernatural legends. Through collective performances, legend-trippers harness the interpretive frameworks these stories provide and often claim incredible, out-of-this-world experiences that in turn perpetuate supernatural legends. Legends and legend-tripping are assuming tremendous prominence in a world confronting new speeds of diversification, connection, and increasing cognitive load. As guardians of tradition as well as agents of change, legends and the ordeals they inspire contextualize ancient and emergent ideas, behaviors, and technologies that challenge familiar realities. This book analyzes supernatural legends and the ways in which the sharing spirit of the internet collectivizes, codifies, and makes folklore of fantastic speculation.

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