This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?

Videogames have risen in popularity in recent decades and continue to entertain many all over the world. As game design and development becomes more accessible to those outside of the industry, their uses and impacts are further expanded. Games have been developed for medical, educational, business, and many more applications. While games have many beneficial applications, many challenges exist in current development processes as well as some of their impacts on society. It is essential to investigate the current trends in the design and development of games as well as the opportunities and challenges presented in their usage and social impact. The Research Anthology on Game Design, Development, Usage, and Social Impact discusses the emerging developments, opportunities, and challenges that are found within the design, development, usage, and impact of gaming. It presents a comprehensive collection of the recent research, theories, case studies, and more within the area. Covering topics such as academic game creation, gaming experience, and violence in gaming, this major reference work is a dynamic resource for game developers, instructional designers, educators and administrators of both K-12 and higher education, students of higher education, librarians, government officials, business leaders and executives, researchers, and academicians.

Globalization and the resulting internationalization of universities is driving change in teaching, learning, and what it means to be educated. This book provides exemplars of how the Communication discipline and curriculum are responding to the demands of globalization and contributing to the internationalization of higher education. Communication as a discipline provides a strong theoretical and methodological framework for exploring the benefits, challenges and meanings of globalization. The goal of this book, therefore, is to facilitate internationalization of the communication discipline in an era of globalization. Section one discusses the theoretical perspectives of globalism, internationalization, and the current state of the Communication discipline and curriculum. Section two offers a comprehensive understanding of the role, ways, and impact of internationalizing teaching, learning, and research in diverse areas of study in Communication, including travel programs and initiatives to bring internationalization to the classroom. The pieces in this section will include research-based articles, case studies, analytical reviews that exam key questions about the field, and themed pieces for dialogue/debate on current and future teaching and learning issues related to internationalizing the Communication discipline/curriculum. Section three provides an extensive sampling of materials and resources for immediate use in internationalization in communication studies; sample syllabi, activities, examples, and readings will be included. In sum, our book is designed to enable communication curriculum and communication courses in other disciplines to be internationalized and to offer different approaches to enable faculty, students, and administrators to incorporate and experience an internationalized curriculum regardless of time and financial limitations. This book is notable as a professional development resource for individuals both inside and outside the communication discipline who wish to incorporate a global perspective into their research and classrooms.

This book presents an understanding of work-family balance for working adults belonging to a number of different family structures (e.g. single and/or childfree adults, LGBT couples, families with female breadwinners). It contends that family structure should serve as a way of thinking about diversity (i.e., race, gender, age, family) in the U.S. workplace. It also argues that—in addition to accommodations occurring through workplace policy—the negotiation of work-family balance happens as a result of self-advocacy that occurs in everyday communication about family at work. Relaying the stories of a number of different working adults belonging to a variety of different family structures, it explores the range of obstacles faced in the attempt at balancing work and family life, generates informed ideas for eliminating barriers commonly experienced in balancing work and family, and problematizes enduring assumptions regarding gender roles and the myth of steadfast public and private spheres.

This book focuses on mediated intercultural communication in the context of globalization. Analyzing social and traditional media using qualitative, interpretive, and critical and cultural perspectives, contributors engage with diverse topics - ranging from hybrid identities in different communities, to journalistic collaborations in the global media landscape. In addition, the authors also examine the placeless and borderless communities of diaspora members, their transnational identities, and the social media stories that shape and are shaped by them.

The term "special population" occupies a particular purpose and has a particular role in the discourse of higher education. This book uses the term as an umbrella term for any student who tends to be underrepresented on college campuses and has a very specific set of unique needs: among others, individuals with physical and learning disabilities, international students, ethnic minorities, LGBTQ students, single parents, and first generation and other non-traditional student groups. Sometimes these "special" student groups are visible to educators; however, quite often they are hidden in plain sight, which makes it difficult for educators to work effectively and meaningfully with these student groups. This book uses the framework of critical intercultural communication pedagogy to generate a discussion about pedagogical issues surrounding students who are categorized as "special populations", focusing on culturally sensitive pedagogical methods to educate all students.

This book addresses queer issues and current events from a communication perspective to articulate a queer communication pedagogy. Through putting communication pedagogy and queer studies into dialogue, the book investigates how queer theory and critical communication pedagogy intersect in pedagogical spaces. The chapters identify institutional and educational barriers, oppressions, and issues pertaining to queer lives in the context of higher education. Using a variety of critical methodological approaches (including dialogic methods, autoethnography, performative writing, and visual methods), each chapter theorizes a queer communication pedagogy, and offers a path toward and innovative ideas about materializing queer communication pedagogy as a disciplinary endeavor. This book will be of interest to scholars, graduate students, and upper-level undergraduate students in Communication Studies, Critical Communication Pedagogy, Intercultural Communication, Higher Education, Public Pedagogy, and Queer Studies, and Critical/Cultural Studies.

The field of communication offers the study of whiteness a focus on discourse which directs its attention to the everyday experiences of whiteness through regimes of truth, embodied acts, and the deconstruction of mediated texts. This book takes an intersectional approach to whiteness studies, researching whiteness through rhetorical analysis, qualitative research, performance studies, and interpretive research. More specifically the chapters deconstruct the communicative power of whiteness in the context of the United States, but with discussion of the implications of this power internationally, by taking on relevant and current topics such as terrorism, post-colonial challenges, white fragility at the national level, the emergence of colorblind discourse as a pro-white discursive strategy, the relationship of people of color with and through whiteness, as well as multifaceted identities that intersect with whiteness, including religion, masculinity and femininity, social class, ability, and sexuality.

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others. With global contributions grounded in the authors’ primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.