In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowledge transfer skills. This book meticulously covers a spectrum of aspects related to the evolving landscape of business tourism post-COVID-19. Its objective is multifaceted: first, to underscore the importance of business tourism in the domains of social sciences and management sciences literature; second, to deepen the understanding of how business tourism facilitates learning across diverse theories and concepts through interactions with different cultures; third, to explore the transferability of knowledge learned in various places to domestic implementations; fourth, to enhance individual and organizational innovation and creativity skills catalyzed by business tourism; and fifth, to delve into the dynamics of tacit and explicit knowledge transfer in the post-pandemic business environment.

Online learning has gained popularity as a preferred option for higher education institutions globally, particularly due to the COVID-19 pandemic. This has created a need for educators and practitioners to understand the strategies and techniques required for designing and delivering effective online courses that can engage students and provide them with the necessary skills and knowledge for success. The book Dynamic Curriculum Development and Design Strategies for Effective Online Learning in Higher Education offers a practical guide and insights into the latest trends and best practices for curriculum development and design in the context of online learning. Organized into three main sections, the book begins with an overview of the current landscape of online learning and the challenges and opportunities it presents for curriculum development. It then delves into the design and development of online courses, followed by the implementation and delivery of those courses. The book is relevant to both novice and experienced educators and practitioners who are involved in designing, developing, and delivering online courses in higher education. It provides a comprehensive understanding of the strategies and techniques required to design and deliver effective online courses, while examining the challenges and opportunities presented by online learning in higher education. As such, this book is an essential resource for anyone involved in online learning in higher education who seeks to develop and deliver dynamic and engaging courses that cater to the needs of online learners.

Responsible Management of Shifts in Work Modes – Values for Post Pandemic Sustainability, Volume 2 explores ethical leadership, people management, resilience, and the management of consequences for business and healthcare systems.

In today's fast-paced world, the travel industry faces the dual challenge of mitigating its environmental impact while promoting the mental and emotional well-being of travelers. Traditional travel practices often lead to significant carbon footprints and can contribute to the degradation of local communities and ecosystems. Additionally, the hurried nature of modern travel can leave tourists feeling stressed and disconnected, rather than rejuvenated. Promoting Sustainability in Psychosocial Travel Techniques addresses these pressing issues by offering a comprehensive exploration of sustainable travel practices that also enhance psychological health. This book provides valuable insights into how mindful travel practices, community engagement, and cultural sensitivity can create enriching travel experiences that benefit both the environment and the traveler. It emphasizes the importance of integrating psychosocial approaches into travel to foster deeper connections with nature and local cultures, ultimately contributing to a more sustainable and fulfilling travel experience.

Business tourism is a newly coined terminology in social sciences and management literature. It is defined as individuals traveling and staying outside of their hometowns for not more than one successive year for the purpose of enjoyment and other drives (e.g., learning and business activities). Key business tourism activities include attending a variety of meetings, conferences, and workshops as well as exhibitions. Understanding the negative and positive aspects of business tourism is essential to promoting employee learning and knowledge transfer skills. Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism is an essential reference source that discusses how differences in cultures, communities, rituals, norms, and scope of business tourism could influence knowledge sharing practices. Moreover, this book promotes an understanding on how to learn from different cultures and enhance absorptive capacity by interacting with different personalities and cultures. Featuring research on topics such as knowledge management, social capital, and consumer behavior, this book is ideally designed for business professionals, managers, administrators, hotel executives, IT specialists, executives, entrepreneurs, managing directors, and students looking to boost their existing skills and expertise with innovation and creativity by interacting with others and in a new context.

This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.

This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project and other initiatives, the editors present key information in an actionable manner best suited to people working on the ground. A vital resource for tourism agencies, practitioners, planners and policymakers interested in developing creative tourism programmes and activities, this book will also be of interest to cultural and creative tourism researchers, students, and teachers of tourism and culture-based development.

In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.

Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences. Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.