In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.

We already know what works in schools; we just need to focus on getting it right. This is the premise of Simply Better: Doing What Matters Most to Change the Odds for Student Success, which offers a practical, research-based framework for improving student achievement. According to author Bryan Goodwin, decades of research have shown time and again that focusing on the following five essential practices can vastly increase students' chances of doing well in school: * Guaranteeing that instruction is challenging, engaging, and intentional * Ensuring curricular pathways to success * Providing whole-child student supports * Creating high-performance school cultures * Developing data-driven, high-reliability district systems Whether at the district-, school-, or classroom-level, educators don't need to reinvent the wheel or pursue the latest trends to ensure that students succeed. This powerful book reveals what research clearly shows works best in schools, and provides a valuable blueprint for turning that knowledge into visible results.

The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most". This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what it promises consistently well. In their book, the authors encourage you not to obsess over trivial points of difference, gimmicks, branding or outside-the-box thinking and instead do the basics well. This summary offers six rules that you can follow to ensure that you perfect the basics and exceed your customers' expectations to deliver long-term success. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Simply Better" and discover the key to delivering excellence by perfecting the basics.

Cooking real food has many health benefits for you and your family, and its just better eaten out of a bowl. This book will teach you what real food is, why use a bowl, and how to stock a healthy pantry and kitchen. You will also learn healthy substitutions, ingredients for building a healthy bowl, along with meal prepping ideas. There are many recipes using simple real ingredients to make breakfast, soup and stew, salad, dinner, and dessert bowls. Its just better cooking real food that is served in a bowl.

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

This book explores the overlooked but vital theoretical relationships between R. M. Hare, Alan Gewirth, and Jürgen Habermas. The author claims their accounts of value, while failing to address classic virtue-theoretical critiques, bear the seeds of a resolution to the ultimate question “What is most valuable?” These dialectical approaches, as claimed, justify a reinterpretation of value and value judgment according to the Carnapian conception of an empirical-linguistic framework or grammar. Through a further synthesis with the work of Philippa Foot and Thomas Magnell, the author shows that “value” would be literally meaningless without four fundamental phenomena which constitute such a framework: Logical Judgment, Conceptual Synthesis, Conceptual Abstraction, and Freedom. As part of the 'grammar of goodness,' the excellence of these phenomena, in a highly concrete way, constitute the essence of the greatest good, as this book explains.

Intended for advanced undergraduates, graduate students, and teachers, this new translation and exposition of the first two Questions of the Summa theologiae explains the text in unprecedented detail. The famous “Five Ways” of Aquinas receive ample consideration. The arguments are placed in their larger context in Thomistic philosophy and traced back to first principles, which in turn are illustrated by examples and defended from common objections. All technical terms occurring in the text are defined or explained in both the commentary and the glossary. Throughout, attention is paid to the rationale behind the order in which Aquinas proceeds. 574 pages; includes three appendices, an index of primary sources useful to know in reading the first two Questions, and exhaustive glossary. Michael Augros earned his Ph.D. in philosophy from Boston College in 1995. He has taught at Thomas Aquinas college for many years at its California campus, and now teaches at its New England campus. He is the author of two popular books on the philosophy of Aquinas, Who Designed the Designer? and The Immortal in You, both from Ignatius Press.

Ensuring the population's physical safety is one of the core tasks of any government. In general, a government is typically held accountable for safe handling of hazardous substances, food safety, flood protection, controlling and preventing infectious diseases, as well as managing risks engendered by new technologies. In 2011, the Dutch Ministry of the Interior asked the Scientific Council for Government Policy to investigate the development of a generic risk policy in relation to physical safety. This work contains the Council's survey and recommendations for good governance in the area of general public safety.

The Politics, Aristotle's classic work on the nature of political community, has been a touchstone of Western debates about society and government. In this volume, Peter Simpson presents a complete philosophical commentary on the Politics, an analysis of the logical structure of the entire text and each of its constitutive arguments and conclusions. Unlike other contemporary works on the Politics, Simpson's philosophical commentary is not, save incidentally, a discussion of philological and historical questions, a speculative elaboration of Aristotle's arguments, or a comparison of the philosopher's ideas with those of other ancient and modern theorists. Such treatments, argues Simpson, must be grounded in a thorough understanding of the philosophical content of the work--a point that underscores the need for this thorough and accurate analysis. Keyed to the ancient Greek text as well as to Simpson's own innovative translation of it (UNC Press, 1997), this book will stand as a valuable commentary on the philosophical argument in the Politics and will serve as a sound basis for future study of Aristotle's political thought.

"This volume presents a selection of previously published essays by Joseph Boyle, a crucial contributor to 20th century Catholic moral philosophy through his development of the New Classical Natural Law Theory"--