In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers.

The global demand for clean energy solutions the urgency of addressing climate change continue to intensify, and as such, the need for innovative approaches becomes increasingly paramount. However, navigating the complex landscape of clean energy production and sustainability presents significant challenges. Traditional methods often fall short in efficiently optimizing renewable energy systems and mitigating environmental impacts. Moreover, the integration of artificial intelligence (AI) into the energy sector remains underexplored, despite its potential to revolutionize operations and drive sustainable development. AI Applications for Clean Energy and Sustainability emerges, working to tackle these pressing issues. This comprehensive volume delves into the transformative power of AI in revolutionizing clean energy production, distribution, and management. By harnessing machine learning algorithms, data analytics, and optimization techniques, the book offers innovative solutions to enhance the efficiency, reliability, and scalability of renewable energy systems. Through real-world case studies and practical examples, it illustrates AI's potential to optimize energy infrastructure, monitor marine ecosystems, and predict climate change impacts, thereby paving the way for a more sustainable future.

Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.

This book presents computational intelligence methodologies and its applications to sustainable development goals. Along 18 chapters prepared by reputed scientists around the world, this book explores and focuses on the impacts produced by the application of artificial intelligence and mainly of computational intelligence, in sustainable development goals and on analysing how particularly computational intelligence can influence the ability to comply in a timely manner with all the sustainable development goals. Specialists from STEM areas will find in this book an attractive showcase of instances and research lines to be explored.

This book originates from the work of contributors to initiatives and global networks promoting and pursuing lines of enquiry that recognise and probe relationships between sustainable consumption, design and production, and the implications of those relationships for new economic activity and the way we live and govern ourselves. It features contributions from social scientists (e.g. from the fields of innovation studies, geography, environmental policy and sociology) and practitioners, serving to generate a short-list of research perspectives and topics around which future research and actions in practice will be orientated. The book consists of ten chapters divided into three parts, focusing on: perspectives/methodological insights; empirical work integrating consumption and production; and site-specific practitioner-oriented case studies. The conclusion examines the key aspects of policy, research and practical implications.

This book provides a comprehensive collection of new insights into traditional paradigms, approaches, and methods, as well as more recent developments in issues related to family businesses in tourism and hospitality. The aim of the chapters is to verify whether, in the tourism industry, the “family business model” is an important development opportunity and, in particular, if it is an innovation driver, for this industry development. In this context, the authors contribute chapters from a diverse set of countries to investigate personal and family needs and preferences alongside the relationship between family business model, growth and profit maximization, and the development of tourism businesses through innovation drivers. SME competency, the impact of COVID-19 on performance and marketing, and policy improvements are also discussed in this volume.

This book constitutes the revised and selected papers of the International Conference on Global Economic Revolutions (ICGER 2023) held in Sharjah City, United Arab Emirates, during February 27-28, 2023. The 18 papers included in this book were thoroughly reviewed and selected from the 105 submissions. The papers focus on topics related to data science and data centers, machine learning, sustainable technologies for a green economy, metaverse in the healthcare education, Predictive Model Analytics using Data mining and Machine learning, blockchain adoption and acceptance, Narrow Band Internet of Things, and enhanced Bubble Sorting Visualizer.

Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.