Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.

Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.

Bachelor Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Tubingen, language: English, abstract: Intriguingly, most research on internationalization strategies focuses on large, multinational enterprises. This is unjustifiable given the economic importance of small and medium-sized enterprises (SMEs) or the emergence of small firm types such as “Born Globals”. The goal of this thesis is to undo the neglection of SMEs and provide fresh insights into the topic of SME internationalization from a strategic viewpoint. The thesis complements literature by thoroughly analyzing the relationships between the most important elements of small firm internationalization. By summarizing the extant literature about internationalization drivers and barriers, entry modes and strategies of SMEs, the understanding and appreciation of prevalent concepts will be fostered. The result, a conceptual interplay framework, provides a sound base for managerial decision-making and effective governmental policies that seek to promote SME internationalization. Furthermore, scholars might find it useful as a fruitful starting point for further research in the respective field. It is derived from the most relevant internationalization models and focuses on the strong interaction between networks, knowledge and the entrepreneur. Small in size and confronted with resource constraints, it is particularly difficult to cross national borders. This handicap is further fueled by the lack of academic literature which predominantly focuses on internationalization strategies of multinational enterprises (MNEs). It is widely known, however, that SMEs are not just smaller forms of MNEs. It follows that internationalization models for MNEs might not be suitable to describe small firm behavior. Olejnik thus argues that a distinction between process patterns of MNEs and SMEs has to be made. Differences between SMEs and MNEs exist, for example, in terms of resource endowment, knowledge levels or the importance of the owner/manager. Given the challenges for SMEs it appears that there is no room for small firms in the international environment. And yet, new company breeds like the so called “Born Globals” seem to offset the liabilities of small businesses. At the same time, major changes in information systems, communication systems and transportation have enabled SMEs to pursue international endeavors.

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

"Innovative SMEs play a pivotal role in raising the growth potential of national economies. Even more than large firms, SMEs need to access external sources of information, knowledge, know-how and technologies to build their own innovative capability and to reach their markets. However, most developing countries in the Asia-Pacific region have very fragmented innovation systems and thus their indigenous innovation capacity is very weak. A subnational innovation system (SIS) has been widely recognized as a way to address this issue. A SIS policy focuses on industrial development and enhancing the competitiveness of local enterprises through technology and innovation capacity-building. As part of a project on SIS and technology capacity-building policies, UNESCAP undertook studies on the SIS policy framework and an SME technology capacity-building strategy and organized a regional consultative meeting to discuss such a policy framework. This publication contains two major studies, a number of best practices, case studies and country papers presented at the meeting, and policy recommendations adopted at the meeting." -- provided by publisher.

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Seminar paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences Frankfurt a. M., course: Strategic Management, language: English, abstract: This paper focuses on different internationalization strategies for small business. The current term paper should explain the basics by defining the essential terms. Subsequently, reasons and motives for internationalization strategies listed for small business. As a result, conceivable market entry forms are to be set out with their advantages and disadvantages. Based on the strategy forms, the opportunities and risks that could arise for small and medium-sized enterprises (SMEs) in an international market entry strategy are then highlighted. Finally, in the last chapter, a conclusion is drawn and daring a look into the future for the small business. Internationalization has undergone a dynamic development in the past three decades. The main driving force were the political changes in the world. This political opening also led to a disproportionate growth in the world trade. These changes also affect small and medium-sized companies and are a current challenge, that should be raised, which is also reflected in the close ties, between the Term middle class and foreign trade shows. The globalization of the economy is forcing medium-sized companies to rethink and restructure their business processes and value chains. However, SMEs lack specific prerequisites for carrying out international business activities. Not just capital and management but also the knowledge of internationalization is a significant success factor. Nevertheless, SMEs can develop opportunities and successfully translate them into an international activity that, especially because of its niche strategy, aims to meet the special needs of international clients that can not satisfied by large companies A niche production or export, however, is not enough to assert oneself against international competitors in the long term. That is why influences like use of technical advances, short product cycles and fast and active presence abroad to internationalize the value chain of the company. For a successful and targeted internationalization strategy for small business, it should be necessary to create a concept that includes motives, market entry forms, possible potentials and conceivable obstacles.

This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.