The snake is one of humankind's most powerful and ambiguous symbols: it has at various times represented immortality and death, male and female, deity and demon, circle and line, killer and healer, the highest wisdom and the deepest subconscious. By virtue of its mysterious movement, potent poison, fearful grip, unblinking gaze and lightning quick strike, the power and image of the snake has wound its way into every culture. Whether snakes are worshipped as gods, feared as devils, or handled in religious ceremonies to test faith, snakes have played a critical role in the human heritage. This book explores the cult of the snake in world history, religion, and folklore. Fascination with snakes has been around since the dawn of time. Even today, images of snakes attract attention, fear, disgust, or admiration. Morgan examines that obsession with this mysterious creature, covering in vivid details such topics as mythical snakes like the Plumed Serpent, serpent iconography, tall tales, as well as the psychological symbolism that has attached itself to snakes. Cultures as diverse as pre-Columbian America, India, Egypt, China, sub-Saharan Africa, Celtic Europe, and the United States have all accorded the serpent a special place in their culture—apparently regardless of whether or not real snakes play an important part in the life of the people. Here, the mysterious nature of the snake unfolds, enchanting readers with a colorful and lively discussion of its place in our history, stories, religions, and cultures.

An engaging, clear-sighted book that covers all aspects of this rich, peaceful, and insightful tradition. Author Diane Morgan brings her compelling writing style and deep understanding to Essential Buddhism: A Comprehensive Guide to Belief and Practice. This lively book presents a clear, thorough, and objective introduction to the many facets of Buddhist philosophy and faith, including basic beliefs, major texts, practices, and important figures of each branch of the tradition. The book devotes an entire chapter of the remarkable life of the Buddha, from his amazing conception to his future appearance. It discusses the sophisticated way in which Buddhism intertwines its complex metaphysics and practical ethics through the Four Noble Truths, the Eightfold Noble Path, and the doctrine of Dependent Arising, and also devotes detailed attention to such Buddhist basics as the Wheel of Becoming, the mysterious world of Tantra, and the riddles of Zen. Complete with stories, koans, and biography, the book will help readers see how each tradition developed within the larger context of the faith, even as they explore Buddhism's remarkable facility for liberating the mind.

An introductory guide to the important elements of the world's largest religion, including the Quran, the Pillars of Faith, and the life of Muhammad, as well as Islamic history, customs and rituals, and contributions to world culture. Essential Islam: A Comprehensive Guide to Belief and Practice is the ideal beginner's resource on the core elements of a faith that, like Christianity and Judaism, offers a guide to holy living and a path to salvation—one that like other world faiths has inspired peace and war, tolerance and brutality, enlightenment and abysmal ignorance. Essential Islam offers an insightful, objective look at Islam from its inception to the present day, including a discussion of Islamic beliefs about God, history, warfare, marriage, the afterlife, and the relationship between Islam and other faiths. It is a rich source for dispelling misconceptions—for example, only 10 percent of Muslims are Arabic, and only a quarter of those reside in the Middle East—and for understanding tensions between groups within and outside Islam. More importantly, it gives readers a portrait of Islam not as a religion of extremists, but as a dynamic living faith practiced by people of all kinds in virtually every corner of the world.

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

What is art history? Why, how, and where did it originate, and how have its methods changed over time? The history of art has been written and rewritten since classical antiquity. Since the foundation of the modern discipline of art history in Germany in the late eighteenth century, debates about art and its histories have intensified. Historians, philosophers, psychologists, and anthropologists among others have changed our notions of what art history has been, is, and might be. This anthology is a guide to understanding art history through critical reading of the field’s most innovative and influential texts, focusing on the past two centuries. Each section focuses on a key issue: art as history; aesthetics; form, content, and style; anthropology; meaning and interpretation; authorship and identity; and the phenomenon of globalization. More than thirty readings from writers as diverse as Winckelmann, Kant, Mary Kelly, and Michel Foucault are brought together, with editorial introductions to each topic providing background information, bibliographies, and critical elucidations of the issues at stake. This updated and expanded edition contains sixteen newly included extracts from key thinkers in the history of art, from Giorgio Vasari to Walter Benjamin and Satya Mohanty; a new section on globalization; and also a new concluding essay from Donald Preziosi on the tasks of the art historian today.

An Oxford professor of archaeology explores the unique history of magic—the oldest and most neglected strand of human behavior and its resurgence today Three great strands of belief run through human history: Religion is the relationship with one god or many gods, masters of our lives and destinies. Science distances us from the world, turning us into observers and collectors of knowledge. And magic is direct human participation in the universe: we have influence on the world around us, and the world has influence on us. Over the last few centuries, magic has developed a bad reputation—thanks to the unsavory tactics of shady practitioners, and to a successful propaganda campaign on the part of religion and science, which denigrated magic as backward, irrational, and "primitive." In Magic, however, the Oxford professor of archaeology Chris Gosden restores magic to its essential place in the history of the world—revealing it to be an enduring element of human behavior that plays an important role for individuals and cultures. From the curses and charms of ancient Greek, Roman, and Jewish magic, to the shamanistic traditions of Eurasia, indigenous America, and Africa; from the alchemy of the Renaissance to the condemnation of magic in the colonial period and the mysteries of modern quantum physics—Gosden's startling, fun, and colorful history supplies a missing chapter of the story of our civilization. Drawing on decades of research around the world—touching on the first known horoscope, a statue ordered into exile, and the mystical power of tattoos—Gosden shows what magic can offer us today, and how we might use it to rethink our relationship with the world. Magic is an original, singular, and sweeping work of scholarship, and its revelations will leave a spell on the reader.

Recent estimates suggest that nearly 3 million people in the US alone keep an amphibian or reptile as a pet. YouTube videos with odes to cane toads are ubiquitous. And yet amphibians and reptiles also keep extermination companies in business, and are reviled by many. These emotions pose great challenges to the conservation of these species, just as their populations in the natural world are in great decline. It can be quite hard to inspire stewardship of a tomato toad in the same way that one can more generally charismatic fauna like pandas and polar bears. In response, herpetologists have created large-scale programs such as Amphibian Ark, the umbrella organization behind the Year of the Frog campaign, http: //www.amphibianark.org/, to educate and enthrall citizens with the charm of the more slimy species of the planet. Few herpetologists have contributed more to the conservation of amphibians and reptiles than Marty Crump, a renowned expert on declining amphibians. This manuscript is her ode to the toad, a masterful compilation of science and narrative centering on human relations with amphibians and reptiles across the globe. An intrepid explorer and skilled writer, Crump has gathered stories and myths and paired them with natural history to give a wonderful view of how essential amphibians and reptiles are to our well being. Using symbolism, folklore, and science, the manuscript also explores the conservation consequences of our complicated amorous and vexed affair with snakes, frogs, toads and other herpetofauna.

RSPB Spotlight: Snakes is packed with eye-catching, informative colour photos, and features succinct, detailed text written by a knowledgeable naturalist. Snakes are superbly secretive reptiles, celebrated by many for their highly tuned senses and their complex and mysterious seasonal behaviours. Though some people may be fearful of them, these important reptiles play a crucial role in many habitats. And an encounter with any one of our native snake species is an experience worth cherishing. In Spotlight Snakes, Jules Howard takes readers on a journey through the ecology and lifestyle of Britain's three native snake species: the Barred Grass Snake, the Smooth Snake and our only venomous snake species, the Adder. As well as uncovering their unique hunting styles and courtship rituals, he delves into the myths and legends at the heart of humankind's widespread and sometimes troublesome fascination with these animals. He also charts the conservation challenges our native snakes face in the modern age and explores the solutions conservationists are employing to help these extraordinary predators remain a vital part of British ecosystems for generations to come. The Spotlight series introduces readers to the lives and behaviour of our favourite animals with eye-catching colour photographs and informative expert text.

A Telegraph Book of the Year A remarkable, unprecedented account of the role of magic in cultures both ancient and modern -- from the first known horoscope to the power of tattoos. 'Fascinating, original, excellent' Simon Sebag Montefiore ______________________ Three great strands of practice and belief run through human history: science, religion and magic. But magic - the idea that we have a connection with the universe - has developed a bad reputation. It has been with us for millennia - from the curses and charms of ancient Greek, Roman and Jewish magic, to the shamanistic traditions of Eurasia, indigenous America and Africa, and even today in the West when snapping wishbones or buying lottery tickets. Drawing on his decades of research, Professor Chris Gosden provides a history of human thought and how magic may help us rethink our understanding of the world. ______________________ 'This is an extraordinary work of learning, written with an exhilarating lightness of touch . . . It is essential reading.' Francis Pryor, author of Britain BC, Britain AD and The Fens 'Without an unfascinating page' Scotsman 'Chris Gosden shows how magic explores the connections between human beings and the universe in ways different from religion or science, yet deserving of respect' Professor John Barton, author of A History of The Bible