November 2004

Study conducted among the Bhil tribes in Udaipur District, Rajasthan during 1999 to 2004.

This book studies the different dimensions of culture change in India. It covers important strands of the ancient and modern intellectual traditions of India and the socio-cultural changes that the country underwent during the colonial, post-independence modernization, and globalization periods in the country. In this context, the authors examine some of the major aspects of culture change observed at the institutional level across the country. They also touch upon cultural diversity and multiculturalism in India and Europe, as well as the dilemmas faced by diasporic Indians in North America. Lucid and topical, this book will be an essential read for students and scholars of sociology, sociology of culture, history, political science, cultural anthropology, Indian sociology, social anthropology, cultural studies, and South Asian studies.

Swami Vivekananda's inspiring personality was well known both in lndia and in America during the last decade of the nineteenth century and the first decade of the twentieth. The unknown monk of lndia suddenly leapt into fame at the Parliament of Religions held in Chicago in 1893, at which he represented Hinduism. His vast knowledge of Eastern and Western culture as well as his deep spiritual insight, fervid eloquence, brilliant conversation, broad human sympathy, colourful personality, and handsome figure made an irresistible appeal to the many types of Americans who came in contact with him. People who saw or heard Vivekananda even once still cherish his memory after a lapse of more than half a century. In America Vivekananda's mission was the interpretation of lndia's spiritual culture, especially in its Vedantic setting. He also tried to enrich the religious consciousness of the Americans through the rational and humanistic teachings of the Vedanta philosophy. In America he became lndia's spiritual ambassador and pleaded eloquently for better understanding between lndia and the New World in order to create a healthy synthesis of East and West, of religion and science. This encylopaedia attempts to inform the reader accurately about his life both before and after his historic visits to the west. Much material has been translated a new from original Bengali books. At the same time it challenges current popular and piousnotions held about this humanitarian-monk. The chapters in this book are about his meetings with Sri Ramakrishna, his travels in lndia during 1886-1893, media waves about him in lndia, and his triumphant return from the west in 1897. Analysis of original eyewitness reports in both lndian and western newspapers and periodicals forms an integral part of this biography.

One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.

The revision comes 10 years after the first edition and completely overhauls the text not only in terms of look and feel but also content which is now contemporary while also being timeless. A large number of words are explained with the help of examples and their lineage which helps the reader understand their individual usage and the ways to use them on the correct occasion.

At some point during the 1990s the size of the Asian Indian population in the United States surpassed the one million mark. Today&’s Indians in America are a diverse group. They come from every state in India as well as from around the globe: England, Canada, South Africa, Tanzania, Fiji, Guyana, and Trinidad. They also belong to many religious faiths, including Hinduism, Islam, Sikhism, Jainism, Christianity, and Zoroastrianism. Many have high professional skills and are fluent in English and familiar with Western culture. They have settled throughout the United States, largely in metropolitan areas. Namast&é America tells this story of Indian immigrants in America, focusing on one of the largest communities, Chicago.

This well-organized text continues to present the social-cultural anthropological concepts and theories which have influenced the mankind in the past, particularly in the twentieth century—between the years 1965 and 2000. The new edition is incorporated with two new sections—one defining the major concepts of sociology—defining society, community, association and so on, and the other an Appendix on Tribal Movement in India. The book further provides an anthropological analysis of cultural institutions relating to society, economy, polity, folklore and art. The description of the relation between language and culture and a separate chapter on Cultural Change, make this text unique. Examples are taken from all across the world to describe socio-economic, political, and religious institutions, and give a panoramic view of the diverse cultures. This book is intended to serve as a text for undergraduate students of Anthropology and postgraduate students of Anthropology and Sociology. In addition, it would also be beneficial for the students preparing for various competitive examinations. KEY FEATURES • Provides theoretical orientations in cultural anthropology. • Contains annotated references at the end of each chapter. • Gives an insight into the contributions of well-known anthropologists. • Illustrates concepts through diagrams and charts, thus enhancing the value of the text.