Using the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture. Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike. Throughout its history, Southwest has championed a culture that puts employees first, creating a productive workforce by hiring for "attitude before aptitude" (because skills can be taught) and allowing employees to be themselves at work. The founders' philosophies of "servant leadership" and a "fun-LUVing" attitude continue to attract employees and influence the company's daily work today. In detailing the airline's inner workings in the words of its own people, this book shows other companies how they can emulate Southwest's powerful business model and strategies, as well as its hiring practices and corporate culture.

Air traffic and the aviation industry have grown rapidly on the Chinese mainland in the two and a half decades since China's open door policy. Accession to the WTO will further stimulate trade and foreign direct investment (FDI), intensifying the demand for air cargo services. It will also open up the Chinese economy to foreign participation in the transportation and logistics sectors, making these sectors more competitive and efficient. This book provides a systematic and comprehensive study of China's air cargo industry as well as its policy evolution. It covers the sources and destinations of air cargo in mainland China and Hong Kong: whence it comes and where it goes to. The major hubs of the transportation network - Beijing, Shanghai, Hong Kong, and Guangzhou - are discussed one by one. The virtual aspects of the network at these hubs in terms of IT applications, preparedness, and needs are examined and compared. Though the subject matter of this book is air cargo, there is considerable coverage of the aviation industry and policy on the mainland and Hong Kong. Changes have been happening so fast there are few books and publications that cover them systematically and comprehensively. Readership includes business executives in airfreight companies, airports and airlines, logistics specialists, aviation university lecturers and students.