SPSS is enormously powerful – and challenging to learn. This popular handbook lets students get hands-on with the statistical procedures they need. Full colour screen shots, step-by-step guidance and examples with annotated outputs help students learn. For students of psychology, marketing and research in any discipline. An essential practical guide to using the latest version of IBM SPSS Statistics. New, print versions of this book come with bonus online study tools on the CourseMate Express platform Learn more about the online tools cengage.com.au/learning-solutions

SPSS Statistics: A Practical Guide gives students step-by-step guidance through the process of using SPSS software to analyse, interpret and report on data. This spiral bound text is concise yet detailed, and is praised for its friendly, practical, and visual pedagogical approach that focuses on ‘doing’. The illustrated step-by-step examples work through each statistical procedure and are followed by interpretation and reporting of results in APA style. Resources for the instructor include Instructor Manual, PowerPoints, practical exercises and datasets, revision quizzes, syntax sets, and more.

"This indispensable guide to writing research proposals takes the reader on a carefully planned journey, which is clearly sign-posted from the outset to the destination of the final proposal ... Denscombe demystifies the academic jargon inherent in proposal writing, instilling confidence in all those writing proposals, from undergraduate to doctoral level." Dr Kate Adams, Reader in Education, Bishop Grosseteste University College, Lincoln, UK "This much-needed handbook provides a guide for any researcher to turn a research idea into a successful research proposal ... Denscombe offers both a clear framework for organising the research thought process and plentiful hints for crafting a persuasive case for why a research proposal deserves financial support for getting it done." Dr Alberto Asquer, Lecturer of Business Strategy and Policy, Faculty of Economics, University of Cagliari, Italy "This is a clear and unambiguous guide covering all the essentials needed to build strong research proposals. It will prove to be invaluable not only to those new to writing research proposals but as a fast reference point for those already familiar with the requirements." Jennifer Grant, PhD researcher, University of Sunderland, UK "This how-to guide is 'a candle in the dark' for many who want to start writing research proposals. It is ... brimming with straightforward strategies which anyone can use to overcome the key fears associated with 'keeping on track' and 'selling your' research to convince funders and even your professors!" Hosea Handoyo, Boehringer - Ingelheim Fonds Research Fellow, Germany Whether you are an undergraduate student doing your final year project, a masters student writing your dissertation, or a PhD student applying for acceptance onto a doctoral programme, this practical book will help you to produce a successful and persuasive research proposal. Written by an experienced and best-selling author, this handbook uniquely draws a parallel between a research proposal and a sales pitch. The book provides guidance on what to include and what to omit from your proposal and demonstrates how to 'sell' your research idea. Denscombe ably guides you through each stage of the process: Choosing a research topic Reviewing the literature Formulating the research question Explaining the research methods Estimating the costs and planning the time involved Obtaining research ethics approval With top tips throughout, this book provides an insight to the logic behind research proposals and the way that good proposals address 7 basic questions that readers will ask when they evaluate any proposal.

Every year, financial services organizations make billions of dollars worth of decisions using automated systems. For example, who to give a credit card to and the premium someone should pay for their home insurance. This book explains how the forecasting models, that lie at the heart of these systems, are developed and deployed.

A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.

Available with free access to the interactive eBook* for 12 months when you buy the paperback version (ISBN 9781446295311 only), this is the companion for any student undertaking a research project. Click on the icons in the margins of the eBook to access a wealth of resources including: Video Content Chapter introductions and top tips from the author along with tried and tested open access videos on YouTube introduce you to key chapter contents Datasets Play around with real data in SPSS and put your statistics knowledge into practice Weblinks Direct you to real world examples to broaden your knowledge Checklists Guide you through a specific research process such as running a focus group or conducting an interview Further Reading Link you to a range of resources to deepen your understanding of a topic However you access the content the Third Edition guides you smoothly through the research process from start to finish setting out the skills needed to design and conduct effective research and introduces the reader to the reality of conducting research in the real world. It gives practical advice on how best to select appropriate projects, design strategies, sources and methods and provides the tools needed to collect, analyze and present data. Applicable to any discipline and firmly rooted in the practicalities of research there are new and exciting chapters on: - Using SPSS for quantitative data analysis - Sampling strategies in quantitative and qualitative research - Approaches to secondary analysis - Using focus groups - Ethnography and participant observation (*interactivity only available through Vitalsource eBook) Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Developing a Mixed Methods Proposal by Jessica T. DeCuir-Gunby and Paul A. Schutz is a practical, hands-on guide helps beginning researchers create a mixed methods research proposal for their dissertations, grants, or general research studies. The book intertwines descriptions of the components of a research proposal (introduction, literature review, research methods, etc.) with discussions of the essential elements and steps of mixed methods research. Examples from a real-world, interdisciplinary, mixed methods research study demonstrate concepts in action throughout the book, and an entire sample proposal appears at the end of the book, giving readers insight into every step up to completion. Readers who complete the exercises in each chapter will have an individualized, detailed template for their own mixed methods research proposal. Developing a Mixed Methods Proposal is Volume 5 in the SAGE Mixed Methods Research Series.

In this Thomson Advantage Books edition of his acclaimed text, a well-known and well-respected author provides this comprehensive yet accessible introduction to population issues, concepts and theories. While keeping larger population issues in perspective, the text closely examines key factors in population processes, from fertility and mortality rates to agricultural production and urbanization. The text addresses both population problems and potential solutions, and engages students with intriguing essays, interesting examples, and up-to-date Internet resources. The text is the most comprehensive book on the market, encompassing the entire field of demography, including principle and practice: Chapters 1 - 8 provide the framework and tools while Chapters 9 - 13 apply these tools and demographic perspectives to real-world situations. The text is a classic in the field, and is respected for its comprehensive and contemporary approach and is now available at a low, student-friendly price.

Incorporating the latest developments in pharmacology and therapy, this fully revised Second Edition is an ideal quick reference for those who prescribe psychotrophic drugs for young people. New and notable features include: discussions of new drugs and health supplements; revised diagnostic terminology that accords with current DSM-IV nomenclature; reports on anti-epileptic medications; guidelines for the appropriate use of psychoactive medications; and instruction on the monitoring of physical, behavioral, and cognitive effects of various drugs. The handy spiral format makes the book easy to use.