Start Up And Entrepreneurial Communication

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This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication. This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.

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Genre : Language Arts & Disciplines
Author : Alexander Godulla
Publisher : Taylor & Francis
Release : 2024-06-21
File : 339 Pages
ISBN-13 : 9781040052242


Strategic Communication For Startups And Entrepreneurs In China

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This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

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Genre : Business & Economics
Author : Linjuan Rita Men
Publisher : Routledge
Release : 2019-12-16
File : 178 Pages
ISBN-13 : 9781000028140


Developing Entrepreneurial Competencies For Start Ups And Small Business

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Business competencies are very complex, and entrepreneurs' beliefs, actions, and aspirations for their businesses are widely influenced by their sense of values and beliefs. This influences the actions they take, especially in challenging situations. Successful entrepreneurs can accept challenges, learn to make responsible choices, and make sure to weigh all possible outcomes. Developing Entrepreneurial Competencies for Start-Ups and Small Business is an assortment of innovative research on the methods and applications of strategic models for entrepreneurship competency. While highlighting topics including intellectual capital, risk management, and entrepreneurship education, this book is ideally designed for entrepreneurs, business executives, industry professionals, academicians, students, and researchers seeking to reduce the level of failure of entrepreneurial activity within the global business community.

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Genre : Business & Economics
Author : Šebestová, Jarmila
Publisher : IGI Global
Release : 2020-03-27
File : 316 Pages
ISBN-13 : 9781799827160


Building Trust In Startup Communication

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Author : Marius Born
Publisher : Springer Nature
Release :
File : 260 Pages
ISBN-13 : 9783031632846


Entrepreneurial Ecosystems For Tech Start Ups In India

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Why do tech start-ups emerge rapidly in emerging economies like India? What kind of entrepreneurial ecosystems have evolved for tech start-up promotion? What is their structure? What role do they play in the nurturing of tech start-ups to the advantage of regional economies? This book examines the trend of evolving entrepreneurial ecosystems for tech start-ups in India, ascertains its structure and examines its role in the nurturing of tech start-ups over its lifecycle, to bring out its implications for Indian economy. At the outset, it traces and conceptualizes what it terms an "ideal ecosystem" for tech start-ups in the Indian context, and explores the historical evolution of entrepreneurial ecosystems in two of the six leading start-up hubs in the country, namely, Bangalore and Hyderabad. It describes the characteristics and the structure of these ecosystems as they prevailed in the two start-up hubs, and analyses the role that they play in nurturing the development of tech start-ups. Finally, this book explores the ecosystem gaps that exist in the two cities, the factors causing these gaps, and makes policy recommendations to encourage the growth of a "healthy and vibrant" entrepreneurial ecosystem for the accelerated growth of tech start-ups in these two cities in particular, to promote employment, innovation and economic growth in the country at large. Policy makers, researchers, engineering and management students, technology and business mentors, angels, venture capitalists, and MNC executives will find the book informative, revealing and a source of valuable insights into a new, rapidly emerging entrepreneurial India.

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Genre : Business & Economics
Author : M H Bala Subrahmanya
Publisher : Walter de Gruyter GmbH & Co KG
Release : 2021-01-18
File : 179 Pages
ISBN-13 : 9783110679359


Start Up Strategy And Entrepreneurial Development

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The emergence of start-up companies and new forms of entrepreneurship has become a significant challenge for entrepreneurs and decision-makers who shape the businesses and economies of the future. This book presents the results of international research, analyses, and experiences with start-ups, delving into their strengths and weaknesses as well as the challenges and attitudes that drive their quest for success. It identifies and analyzes various determinants that shape entrepreneurship, shedding light on new conditions that inspire and affect running a business in a new dynamically changing economic reality. It also presents strategies and concepts used by novice entrepreneurs to overcome market challenges and build thriving enterprises from scratch. Through an analysis of start-ups from various industries and countries, contributions showcase patterns and best practices that determine their growth, and the secrets of their extraordinary achievements are discovered. The power of cooperation between the academic environment and enterprises that jointly create innovations is also highlighted, as well as the impact of the educational systems and cultural norms that support networks on promoting ecology and an environment that encourages and supports entrepreneurial ventures. By analyzing the success of entrepreneurship in various regions and countries, this edited collection reveals the relationships among policy frameworks, access to resources, and the development of dynamic entrepreneurial ecosystems. It will be of interest to researchers, academics, and advanced students in the fields of entrepreneurship, innovation, and economic development.

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Genre : Business & Economics
Author : Iwona Skalna
Publisher : Taylor & Francis
Release : 2024-10-28
File : 202 Pages
ISBN-13 : 9781040185049


Resourcing The Start Up Business

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Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity development and business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.

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Genre : Business & Economics
Author : Oswald Jones
Publisher : Taylor & Francis
Release : 2022-10-31
File : 467 Pages
ISBN-13 : 9781000772791


New Technology Based Firms In The New Millennium

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A collection of the best papers presented at the High Technology Small Firm (HTSF) Conference held in the UK at Manchester Business School in June 2007. It includes chapters that are devoted to the critical problems of HTSF financing, comprising two contributions from the UK and from Sweden, the Irish Republic, Italy, and Belgium.

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Genre : Business & Economics
Author : Ray Oakey
Publisher : Emerald Group Publishing
Release : 2010-12-13
File : 238 Pages
ISBN-13 : 9780857243744


The Handbook Of Financial Communication And Investor Relations

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The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.

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Genre : Language Arts & Disciplines
Author : Alexander V. Laskin
Publisher : John Wiley & Sons
Release : 2017-09-07
File : 542 Pages
ISBN-13 : 9781119240808


International Entrepreneurship In The Arts

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International Entrepreneurship in the Arts focuses on teaching students, artists, and arts managers specific strategies for expanding creative ventures that are already successful domestically to an international audience. Varbanova’s accessible writing outlines a systematic theoretical framework that guides the reader from generating an innovative idea and starting up an international arts enterprise to its sustainable international growth. Applying concepts, models, and tools from international entrepreneurship theory and practice, Varbanova analyzes how these function within the unique setting of the arts and culture sector. The book covers: Domestic inception of an arts enterprise, followed by international expansion Starting up an international arts venture in the early stages of its inception Presenting an arts activity or project in a foreign country or region Financing a startup venture with international resources Implementing diverse models of international partnership Starting up an arts venture that is run by a multinational team Creating an art product with international dimension The book’s 23 case studies and 54 short examples feature disciplines from fine arts and photography to music, theatre, and contemporary dance, and cover ventures in over 20 countries to provide students with practical insight into the issues and challenges facing real arts organizations. Aimed at students interested in the business aspects of arts and cultural ventures, it will also be of use to practitioners looking at ways to internationalize their own enterprises.

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Genre : Business & Economics
Author : Lidia Varbanova
Publisher : Routledge
Release : 2016-10-04
File : 440 Pages
ISBN-13 : 9781317548997