True Story

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BOOK EXCERPT:

Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies--from small start-ups to global conglomerates--organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements--what he calls the "the four truths and the action map"--that are the foundation of storydoing: - the participants (your customers, partners, and employees) - the protagonist (your company today) - the stage (the world around your business) - the quest (your driving ambition and contribution to the world) - your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations--including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation--are effectively using storydoing to transform their organizations and drive extraordinary results.

Product Details :

Genre : Business & Economics
Author : Ty Montague
Publisher : Harvard Business Press
Release : 2013
File : 234 Pages
ISBN-13 : 9781422170687


Telling God S Story

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How well do you know His story? By the time a Christian reaches young adulthood, he is likely to be quite familiar with every major story in the Bible, but not from having studied them in any particular order. Ask an average Bible student to arrange certain characters and events chronologically, and the results are telling. Telling God’s Story looks closely at the Bible from its beginning in Genesis to its conclusion in Revelation. By approaching Scripture as one purposefully flowing narrative, emphasizing the inter-connectedness of the text, veteran college professors Preben Vang and Terry G. Carter reinforce the Bible’s greatest teachings and help readers in their own ability to share God’s story effectively with others. Ideal for classroom settings, this second edition of Telling God's Story now features all supporting charts, photographs, and illustrations in full color!

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Genre : Religion
Author : Preben Vang
Publisher : B&H Publishing Group
Release : 2013-08-01
File : 150 Pages
ISBN-13 : 9781433680014


The Heart Of The Story

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BOOK EXCERPT:

The Heart of the Story will help you see God’s Word in a new and inspiring light. In the Bible’s seemingly disconnected stories, you’ll discover one grand, unfolding epic – God’s story from Genesis onward – and your own life-story contained within it. “To understand the Bible,” says author and pastor Randy Frazee, “you need bifocal lenses, because two perspectives are involved. The Lower Story, our story, is actually many stories of men and women interacting with God in the daily course of life. The Upper Story is God’s story, the tale of his great, overarching purpose that fits all the individual stories together like panels in one unified mural.” In this new edition, Randy dives deeper in the Upper and Lower stories and shows how both perspectives will open your eyes to the richness and relevance of the Bible. Illuminating God’s master-plan from Genesis to our daily lives, The Heart of the Story will encourage you to experience the joy that comes from aligning your stories with God’s.

Product Details :

Genre : Religion
Author : Randy Frazee
Publisher : HarperChristian + ORM
Release : 2017-01-03
File : 321 Pages
ISBN-13 : 9780310350040


The End Of The Story

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The End of the Story is an energetic, candid, and funny novel about an enduring obsession and a woman's attempt to control it by the telling of the story of it. With ruthless honesty, artful analysis, and crystalline depictions of human and natural landscapes, Lydia Davis's novel offers a compelling illumination of the dilemmas of loss and the process of remembering.

Product Details :

Genre : Fiction
Author : Lydia Davis
Publisher : Macmillan + ORM
Release : 2014-04-08
File : 226 Pages
ISBN-13 : 9781466869257


Ayana S Story Of Dada And The Peacock

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Little One has just finished her bath and now it's time to tackle her soft, curly, tangled locks every little girls dream, right? For Little One it is torture unimaginable as she kicks and screams while her mother dresses her hair. If only her hair was as smooth and straight as her big sister Ayana's. When mother leaves the room, Ayana attempts to console Little One with a story of a beautiful African girl who is also struggling with her own self-image. Little One is taken hundreds of years back to the ancient West African coast of Nigeria and meets a cast of friends who will teach her more than just to love her curly hair, but to also accept her for just who she is. As bed-time draws near, it is Amari who has yet one more lesson to teach Little One.

Product Details :

Genre : Juvenile Fiction
Author : Fidell James
Publisher : Xlibris Corporation
Release : 2011-12-21
File : 65 Pages
ISBN-13 : 9781462897889


Damaged Natalie S Story

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Natalie Jarrett is a seventeen-year-old girl who falls in love with the wrong boy. When she finds herself in the hospital after one of his violent attacks, she can no longer turn a blind eye. Suffering from severe injuries, her doctor tells her she will never be the same again. Although injured and feeling guilty, alone, scared and most of all, damaged, everyone seems to expect her to return quickly to her normal life – but how can she bounce back when she blames herself for all that’s gone wrong?

Product Details :

Genre : Juvenile Fiction
Author : Talia Jager
Publisher : Talia Jager
Release : 2010-07-23
File : 254 Pages
ISBN-13 : 9780983616405


Children S Story Book

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This is a children's story book about cute little talking animals and people.

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Genre :
Author : Pattimari & Peter Cacciolfi
Publisher : Lulu.com
Release : 2016-02-05
File : 69 Pages
ISBN-13 : 9781329880924


Claire S Story 1910

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Claire Rousseau embarks on an exciting new chapter in the eighth book of this fascinating historical fiction series. Claire Rousseau has just arrived at Rousseau Manor in Paris, France, from America. Everything is new to her—the sights, the people, the language—and adventurous Claire is loving every minute of exploring her surroundings, especially with her new friend, Camille, who also lives in the manor. But sometimes, Claire can’t help but wonder why she was sent to France. There has to be more to the story than what she has been told. With Camille’s help, Claire is determined to find out the truth about why she’s there. But as Camille has already learned, sometimes trying to unlock the secrets at Rousseau Manor just leads to deeper mysteries…

Product Details :

Genre : Juvenile Fiction
Author : Adele Whitby
Publisher : Simon and Schuster
Release : 2015-05-26
File : 160 Pages
ISBN-13 : 9781481439930


Missing Half The Story

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Toilets, trees and gender? Can there be a connection? Is there a gender angle to a business story? Is gender in politics only about how many women get elected to parliament? Is osteoporosis a women's disease? Why do more women die in natural disasters? These are not the questions journalists usually ask when they set out to do their jobs as reporters, sub-editors, photographers of editors. Yet, by not asking, are they missing out on something, perhaps half the story? This is the question this book, edited and written by journalists, for journalists and the lay public interested in media, raises. Through examples from the media, and from their own experience, the contributors explain the concept of gender-sensitive journalism and look at a series of subjects that journalists have to cover - sexual assault, environment, development, business, politics, health, disasters, conflict - and set out a simple way of integrating a gendered lens into day-to-day journalism. Written in a non-academic, accessible style, this book is possibly the first of its kind in India - one that attempts to inject a gender perspective into journalism. Published by Zubaan.

Product Details :

Genre : Social Science
Author : Kalpana Sharma
Publisher : Zubaan
Release : 2012-12-31
File : 257 Pages
ISBN-13 : 9789381017364


The Wondrous Story Of Anesthesia

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BOOK EXCERPT:

Edited and written by an international "who's who" of more than 100 authors, including anesthesiologists, nurse anesthetists, bench scientists, a surgeon, and representatives of industry, this text provides a comprehensive history of anesthesia, unique in its focus on the people and events that shaped the specialty around the world, particularly during the past 70 years when anesthesia emerged from empiricism and developed into a science-based practice.

Product Details :

Genre : Medical
Author : Edmond I Eger II
Publisher : Springer Science & Business Media
Release : 2013-09-14
File : 930 Pages
ISBN-13 : 9781461484417