Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies--from small start-ups to global conglomerates--organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements--what he calls the "the four truths and the action map"--that are the foundation of storydoing: - the participants (your customers, partners, and employees) - the protagonist (your company today) - the stage (the world around your business) - the quest (your driving ambition and contribution to the world) - your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations--including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation--are effectively using storydoing to transform their organizations and drive extraordinary results.

Reprint of the original, first published in 1881.

Reprint of the original, first published in 1882.

"A deeply moving, funny, and brilliantly written account from one of India’s most original new voices." —Katherine Boo Like Dave Eggers’s Zeitoun and Alexander Masters’s Stuart, this is a tour de force of narrative reportage. Mohammed Ashraf studied biology, became a butcher, a tailor, and an electrician’s apprentice; now he is a homeless day laborer in the heart of old Delhi. How did he end up this way? In an astonishing debut, Aman Sethi brings him and his indelible group of friends to life through their adventures and misfortunes in the Old Delhi Railway Station, the harrowing wards of a tuberculosis hospital, an illegal bar made of cardboard and plywood, and into Beggars Court and back onto the streets. In a time of global economic strain, this is an unforgettable evocation of persistence in the face of poverty in one of the world’s largest cities. Sethi recounts Ashraf’s surprising life story with wit, candor, and verve, and A Free Man becomes a moving story of the many ways a man can be free.

History of Plymouth Plantation is regarded as the most authoritative and authentic account of the Pilgrims and the early years of the colony they founded. Written between 1630 and 1651, the journal describes the story of the Pilgrims from 1608, when they settled in the Dutch Republic on the European mainland, through the 1620 Mayflower voyage to the New World, until 1647. The book ends with a list, written in 1651, of Mayflower passengers and their whereabouts. William Bradford (1590-1657) was an English Separatist, one of the signatories to the Mayflower Compact and the second Governor of the Plymouth Colony.

Journalism in the twentieth century was marked by the rise of literary journalism. Sims traces more than a century of its history, examining the cultural connections, competing journalistic schools of thought, and innovative writers that have given literary journalism its power. Seminal exmples of the genre provide ample context and background for the study of this style of journalism.

An irresistible collection of favorite writings from an author celebrated for his bravura style and sheer unpredictability Francis Spufford’s welcome first volume of collected essays gathers an array of his compelling writings from the 1990s to the present. He makes use of a variety of encounters with particular places, writers, or books to address deeper questions relating to the complicated relationship between story-telling and truth-telling. How must a nonfiction writer imagine facts, vivifying them to bring them to life? How must a novelist create a dependable world of story, within which facts are, in fact, imaginary? And how does a religious faith felt strongly to be true, but not provably so, draw on both kinds of writerly imagination? Ranging freely across topics as diverse as the medieval legends of Cockaigne, the Christian apologetics of C. S. Lewis, and the tomb of Ayatollah Khomeini, Spufford provides both fresh observations and thought-provoking insights. No less does he inspire an irresistible urge to turn the page and read on.

Nearly two million teens face homelessness a year in the United States alone. This book shares the stories of teens who are homeless and live on the streets or in shelters, with or without their families. Readers are presented with relatable facts about a vulnerable population. They will learn what can be done to address homelessness, and how to remedy the long-lasting consequences of the epidemic.

"What follows, I do qualify, are not all the Real Estate lessons you should learn and know for the industry, but some are my personal encounters and experiences. Some I gather from other real estate industry players and even some from articles I've read over the years. Some I hear from other real estate players' experience. In no particular order or importance, these are musings, I hope will amuse you somewhat. Wherever the sources, I sincerely appreciate the knowledge, and lessons learnt, and most of which has shaped the professional I now become. All in all, it is my fervent hope, you will also learn something from it, or at least, get entertained." Sr. Isaac Ng Kim Poh